This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.
Greatist Niche : Mental Health/Relationships/Getting Healthier Amount : $125+ Payment Method : Unspecified Greatist is a blog focused on relationships, mental health, and life as it affects 20- and 30-somethings. They are looking for articles about mental health, relationships, and getting healthier.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. Now, we definitely aren't advocating for smoking cigarettes (or many of Draper's health choices ). 6 Good Copywriting Examples From Real Brands. The truth is, good copywriting doesn't need dressing up.
With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on.
The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?
That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance.
However, breaks are essential for both your physical and mental health. Exercise is essential for your health as well as your productivity. Take time to improve your health. He is also proficient in copywriting and now would like to share his knowledge with the world.
The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.
Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media. Legal, financial, or health claims. Use AI for social listening. Anything requiring cultural nuance.
For its creative work on the Hartford Gay & Lesbian Health Collective’s One Big Event campaign the agency earned two Gold Awards. In addition, Alan Maislen, senior copywriter at Adams & Knight, was inducted into the Advertising Club’s Hall of Fame.
Social media burnout is a form of occupational burnout, which the World Health Organization defines as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”. Financial struggles, family crises, health problems, and lack of support at home also exacerbate work pressures.
She got her Bachelor of Arts degree from Howard University in Maternal and Child Health , but once her undergrad concluded, she found herself experiencing a career pivot. Copywriting? Of course, this authentic and steadfast commitment comes from adversities she’s faced — and overcome — all on her own. You pick something from the menu.
Claude can assist with tasks like AI copywriting and content generation, too. While health practitioners use them for medical imaging and assigning accurate medical codes. Claude can also analyze the content you upload (like a spreadsheet or a PDF). It then provides summaries or answers questions based on your prompts.
Even better, Diibs provides a daily health score to stay on top of your website's health. Neuraltext Neuraltext is a keyword research tool, AI copywriter, and content tool. The AI copywriting feature includes over 50 templates, such as Facebook ads, slogan ideas, blog ideas, and more.
These briefings keep her informed without the mental health cost of social media addiction. Instead of doomscrolling X or LinkedIn for industry news, Jovnanovic set up ChatGPT tasks that deliver morning briefings on fintech and healthtech developments.
Everything plays a role in your email success, from the health of your email database to your copywriting skills. Everything you do determines your score, but your email list health dramatically impacts it. It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems.
However, with a Washington State certification in health communication and promotion to her credit, she’s especially well-versed in all aspects of healthcare marketing. She’s also passionate about all aspects of health and wellness in her daily life. Interests, specialties, and pet topics include nutrition, health, and disability.
They did a survey that found that many companies’ return-to-office plans were negatively impacting their employees’ mental health, with the top two reasons being policies around in-person versus remote work (41%) and the lack of work-life balance or flexibility based on the policy (37%). Lobby area, Hootsuite Vancouver.
However, if you are not in a health-related or high-risk category, then try to delay a pop-up. If you handle a large website with hundreds of products, chances are you probably can hire a copywriter. If so, do so instead. If you are a smaller site, it’s best to write them yourself or take some time.
” A study by Harvard University , suggests that as long as people are mindful users of social media, strong social networks are associated with positive mental health and well-being. Some things that can be outsourced include strategy, copywriting, graphic design, and community management. It's a lot!
ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities. The prompt is simple. It was a random page.
Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. My own name would've left me with less leverage.
” The purpose was to gather data on how people engage over time, for example, with purchases, with banks, with travel, with their health. . “The purpose of the Digital Life Index when we launched it was to have something we were going to build over time.” “We’re in the third year with the study,” she said.
It was leveraged on OSHA’s Safe and Sound Week where they get companies to pledge to implement or improve workplace health and safety programs. I’m not a copywriter by any means, most salespeople aren’t, but I think that’s where it’s sparking creativity. Q: What is the impact of generative AI on you? A: Messaging.
Organic social media requires strong copywriting, visual design, and community management skills. Gut health is linked to our immune health, digestive system, energy levels and much more! It's important to note that organic and paid social media require different skill sets.
Health and wellness 5.1% The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at 12.3%, whereas the SaaS industry recorded the lowest rate at 3.8%. Here’s a detailed breakdown of the median landing page conversion rate by industry: Industry Landing Page Conversion Rate SaaS 3.8%
Everything plays a role in your email success, from the health of your email database to your copywriting skills. Everything you do determines your score, but your email list health dramatically impacts it. It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems.
The team also partners on content production with other in-house creatives, like copywriters, graphic designers, project managers and video producers, and consults the legal and compliance team to remain compliant with industry rules and regulations.
Compile email analytics so you understand the health of your campaigns. Levity Price: 30-day free trial; $49/mo (Startup), $139/mo (Business) Image Source Levity’s software helps you manage your inbox, understand your email health, and save time. is an email copywriting tool you can use to create high-converting emails.
” “We will comply with government health guidelines.” Straight-talk clarity. “If you can’t make it you will get a refund.” ” “Proof of vax or negative test. No exceptions.” ” Simply stated. There you go. It is what it is. Your own point of view. ” You have a choice.
For example, our systems give even more weight to content that aligns with an appropriate E-E-A-T on topics that could significantly affect people’s health, financial stability or security, or societal well-being. A Rock Content copywriting pillar page is an excellent example. Become an expert on a topic!
Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. Are you paid enough?
HealthCopywriter Image Source What we like: Shows relevant, niche experience. The resume shows industry knowledge by revealing that the applicant minored in healthcare and has working experience as a medical receptionist and healthcopywriter. Quantifies impact using figures.
I was going some sort of mental health release or something, but Jeff Walker (17:16): Turns out there's a technique for it, and they knew how to do it, so they taught it. For those of you don't know, Gary Halbert's, one of the legends of copywriting. And I'm like, okay, we got to get these guys on a call and find out what this is.
Copywriting resources. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Everybody Writes is the go-to handbook for developing your copywriting skills. What to read first: Read this if you’re feeling overwhelmed or anxious or fraudulent.
hours on copywriting , 4.1 Review email health. Taking time to review your email health can also help you prioritize your efforts, too. Your email brief needs to include the email’s purpose and goal, how you plan to earn an open, draft content, and choosing visuals. Campaign development. Developing a campaign takes a long time.
Marketing CopywritingCopywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.
Your own case may not be health-related, but we’re all in the same boat. Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. The purpose is to get readers to click your headline now. That’s what urgency does, when you use it in your headline writing.
Here on my blog, you’ll find tons of tutorials on copywriting, digital marketing, and freelancing – to help you out on your entrepreneurial journey. A global cause such as World Mental Health day? The most important rule of copywriting is to have one clear and concise call to action. It can appear multiple times though.
It’s an extraordinary feature that aligns with their core value of health care access. As soon as something is surrounded by quotes, it changes from copywriting to a point of view. Fail the “French Test” Some websites spend too much time with the “we love us” copywriting. What do they sound like?
And they serve clients from government agencies like Texas Health Resources, to companies such as LandCentral, Airbnb, Jockey, and several others. #3 The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4 A Diversified Team of Experts.
If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials. Marketing/B2B Solutions.
Borrow inspiration from the best copywriters out there. Read our Instagram caption guide for brand examples and copywriting tools. Make sure to have social media guidelines , troll policies and mental health resources in place to support the person in this role so they can manage a positive community. What hashtags do you use?
If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. From designers to copywriters and beyond, the creatives on your team will be busy during the rebranding process. Dealing with a significant crisis or public backlash. The short answer?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content