Hubspot Marketing

AUGUST 6, 2024

Yet, all of these new tasks involved persuasive copywriting, something I knew nothing about. I learned how psychology could reveal the secret to persuasive copywriting. Over a decade, I’ve discovered dozens of copywriting tips that work. Copywriting Insights I Wish I Had From Day One 1. There’s a concrete takeaway here.

Copywriting

Duct Tape Marketing

FEBRUARY 6, 2025

Her copywriting agency, she has crafted hundreds of high converting marketing funnels and campaigns. John Jantsch (05:59.014) Picking on the sun and laws was the easy part, of course, you but it does do a lot of, think, connecting. In the copywriting side of my business, we tend to have lifelong kind of clients.

Copywriting

Vertical Response

APRIL 5, 2025

To promote products legally, advertisers must adhere to local laws and obtain necessary certifications when using trademarks in their ads. Implementing effective data collection practices is crucial for complying with privacy laws and maintaining user trust.

Advertising

Search Engine Roundtable

JULY 21, 2025

This is based on a new law by the California attorney general that says daily fantasy is illegal in the state. Google Ads Now Disallows Daily Fantasy Sports In California Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California.

SEO

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. What to Look For in Your B2B Copywriter. Quick Takeaways. Goal-Oriented.

Copywriting

Digital Marketer

FEBRUARY 28, 2024

Classic copywriting books are needed now more than ever. Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

Copywriting

Jeff Bullas

DECEMBER 27, 2022

You might target your campaign towards law firms one month and home services the next. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read. Also, think about where your market is at in the buyer journey. Image Source.

SEO

Hubspot Marketing

JUNE 11, 2024

Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. In copywriting — or any advertising discipline, for that matter — the powers that be must buy into your work, your idea or concept or turn of phrase. "To I’m a copywriter , four days into my first role at Rick’s marketing agency. I sit down.

Copywriting

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. By generating high-quality content that potential clients may need, a law firm can establish trust and build its authority within the industry.

Copywriting

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. Hick’s Law doesn’t prevent you from giving your customers options. See Hick’s Law/the Paradox of Choice, above.) Source: eDataSource 4.

Customer Journey

Rock Content

APRIL 6, 2023

Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material. Ghostwriters produce content that will ultimately be credited to a third-party organization or other entity.

Whitepaper

Scoop.it!

MARCH 20, 2025

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. If so, here are the eight golden rules of web copywriting that will help you reach your goals. Consumers want solutions that work.

Copywriting

Trade Press Services Newsletter

AUGUST 3, 2023

This infringes on copyright laws and can open companies up to claims of plagiarism. The best approach is to use artificial intelligence to assist human copywriters rather than replace them entirely. Search engines also flag plagiarized content or copy that lacks proper flow, driving pages and websites down in search engine rankings.

Copywriting

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. ”) Crafting a compelling headline with conversion copywriting. And every great copywriter will tell you this page is about your audience , not you.

SEO

Chief Martec

FEBRUARY 14, 2023

My parents had run a small ad agency, with my dad as an exacting copywriter. If there’s a law of gravity for martech, this is it. And I’ve witnessed hundreds of cases where companies leapt off a tall tech stack disregarding that law, only to experience a Wile E. Amara’s Law and outsmarting Hype Cycles.

Law

Vertical Response

SEPTEMBER 18, 2023

However, as the use of email marketing grows, there are laws and regulations in place to govern its use. CAN-SPAM Act: The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a US federal law that regulates commercial email messages.

Email Marketing

Hootsuite

MARCH 31, 2022

All sounds are owned by Facebook, so you don’t have to worry about pesky copywriting laws. You can search for free sounds by genre, keywords, vocals, and more to capture the perfect mood for your next Facebook video. Use the Facebook Sound Collection to: Find audio tracks for your video. Get sound effects for your video.

Analytics

Neil Patel

APRIL 22, 2021

Copywriters know that people buy products emotionally, then justify the purchase with logic. Music Law Contracts also evokes curiosity in their call-to-action button. This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other renowned copywriters.

eBook

Orbit Media Studios

MAY 7, 2024

In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. This is especially true if you’re putting time and effort into SEO, design, copywriting, hosting, managing and on top of all of that, building a multilingual website. This is why content localization is so valuable.

Copywriting

Businesses Grow

DECEMBER 8, 2022

ChatGPT can do much more than just blogging and copywriting. The proposed Journalism Competition and Preservation Act would allow news publishers to collectively negotiate with online platforms such as Facebook and Google for compensation for their content, granting them an exemption from antitrust laws in the process.

Transform

Digital Marketer

DECEMBER 21, 2023

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Regulatory Compliance and Changing Laws It’s crucial to ensure regulatory compliance with AI-driven digital marketing as new laws and policies keep cropping up. There’s more. This is just one example.

Law

Neil Patel

SEPTEMBER 20, 2021

Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. I also wrote a whole post on PPC ad copywriting to help you create engaging copy. Another option for niche paid ad campaigns could be influencer partnerships. What next?

Advertising

Buffer Marketing

DECEMBER 6, 2023

It takes years of consistency and practice to master the art of copywriting on X.  One of the best exercises you can do as a copywriter is synthesize longer writing into shorter writing.   So follow the advice in this guide, and you’ll increase your odds of hitting it big. 

Copywriting

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. It’s also important to revisit the policy frequently so you’re up-to-date with new developments in the industry, including legislation and laws that may be applicable.

User-Generated

Litmus

DECEMBER 13, 2024

Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust. In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task.

Market Trends

Search Engine Land

JANUARY 30, 2024

You’ll want to work with a copywriter to optimize and test these pages until conversions rise. A law firm can showcase their bar association, awards, settlements and other data showing that they’re a business people trust. You can add new CTAs, change the layout and copy – anything you can – to entice visitors to take action.

SEO

Hubspot Marketing

JULY 10, 2019

With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. Copywriting that makes people want to take action is both simple and compelling. It's the law. No one wants to read content that's optimized for a robot.

Law

Buffer Marketing

SEPTEMBER 26, 2024

You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting. How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. ✍️ Buy Social Bank.

Thought Leadership

Businesses Grow

APRIL 8, 2024

Following the law is easy. As I write these words, there is news all over the web about AI companies indiscriminately breaking the law to bring copyrighted content into their insatiable data machines. It will eliminate many entry-level jobs dedicated to copywriting, video production, social media management, research, and more.

Non-Profit

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

Marketers

Duct Tape Marketing

JUNE 18, 2019

If you’re feeling shaky in your copywriting skills, check out this list of dos and don’ts. Not only is it the law to give folks a chance to opt-out of your marketing messaging, it can also help you maintain a clean email list. Incorporate Elements Beyond Text. And what better way to do that than to add elements beyond text?

Copywriting

Unbounce

SEPTEMBER 16, 2021

That’s why we’ve acquired Snazzy AI , an AI content generator that takes the pain out of copywriting to help you create those optimized marketing campaigns way faster. AI-powered copywriting gives you better results with less work. If you follow the law of visual hierarchy , you increase your chances of getting your visitor to convert.

Real Estate

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations. Landing pages.

Transform

Duct Tape Marketing

AUGUST 10, 2017

Imagine you’re an attorney (specializing in family law) looking to place a small ad. There’s simply no room in a small ad for extravagant copywriting. Why are you running it? What are you hoping people will do? If you can’t answer this, advertising is a waste of your time and money. The reason for this?

Advertising

Sprout Social

JUNE 24, 2019

Arkside Marketing is a full-service ad agency specializing in regulated industries such as law firms, automotive, healthcare, and education. With over two decades of technology expertise, its team knows what it takes to keep clients relevant in a rapidly evolving space. Arkside Marketing, Inc. Elevation Brands.

Non-Profit

Neil Patel

SEPTEMBER 24, 2020

Owners of The Mudpie Company, Berry Floor Leveling LLC, and Rutzick Law are all praises for Hibu’s efficient service and professionalism. In terms of pricing, you can avail the à la carte Facebook ad copywriting services for $49.99, while outsourced Facebook advertising costs 10% and 15% of your total budget depending on the range.

Advertising

AWeber

JANUARY 4, 2024

From headlines to body copy to calls-to-action (CTAs), a little smart copywriting can engage your audience, educate them, and compel them to do something (like clicking a link). So if you’re sending emails to people in the US and you don’t include a physical address, you’re breaking the law. Call to Action (CTA) What is it?

Law