Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 130

Transform Marketing Marketers Copywriting 130

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 120

SEO Law User-Generated Analytics 120

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated 105

User-Generated Price Marketing Marketers 105

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 96

SEO Price User-Generated Analytics 96

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. These conversion rate tools provide users with a visual representation of the most visited places on their websites. He said, “It's super important that you identify with their cursor.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 131

Transform Analytics User-Generated Education 131

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform 101

Transform User-Generated CMO Copywriting 101

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.

Place 121

Place User-Generated eBook Marketing 121

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. That distinction influences everything from content strategy to community management.

Social Media Marketing 122

Social Media Marketing Transform Marketing Marketers 122

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

AUGUST 17, 2021

It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Let’s dive in.

Management 143

Management Price User-Generated Copywriting 143

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Copywriting. Copywriting.

Management 144

Management Copywriting Real Estate Logistics 144

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Search intent considers what users want when they type something into Google.

SEO 131

SEO Gen Z Finance Transform 131

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

APRIL 29, 2025

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price 111

Price CMO Marketing Marketers 111

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management 59

Management CRM Price Analytics 59

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Workbooks add interactivity, helping users apply concepts step-by-step. When to apply: If you can design user-friendly and aesthetically pleasing planners, this market has significant potential. Youre not alone.

Product 94

Product eBook Non-Profit Transform 94

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager? Two generations, two graduations, one gown. Here’s what they said.

Management 125

Management Copywriting User-Generated Communications 125

Hubspot Marketing

NOVEMBER 11, 2024

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.”

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. If short-form videos generate the most engagement, prioritize them. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. " [Link to interview] 3.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Coordinates with Social Media Managers to publish consistently and engage at the right time. Lets break it down.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. Generic: 6.1% You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Brand: 27.8%

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting 142

Copywriting User-Generated Influencer Marketing Marketing 142

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

Copywriting 56

Copywriting Energy Marketing Marketers 56

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. Generative AI might Generative AI has become a significant topic for brands worldwide. As a result, online reputation management (ORM) will never be the same.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Backlinko

MAY 12, 2025

PPC Tool Best for Price Semrush Advertising Toolkit All-in-one PPC campaign management Starts at $139.95/month. Google Ads Editor Bulk editing & offline ad campaign management Free Optmyzr Enterprise-level PPC automation and tracking Starts at $249/month. Lets say you’re managing PPC for Monday.com.

Price 88

Price Copywriting Advertisers Advertising 88

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. It will even generate hashtags to help get your content seen.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Neil Patel

NOVEMBER 17, 2020

The main benefits of AI when it comes to creating compelling PPC ad copy include: Unmatched data processing power Ability to better “predict” click-through rates and quality scores Identify bids that will get the most traffic Saves you time managing campaigns. If your headers are poorly crafted, users will just scroll past your ad.

Copywriting 145

Copywriting User-Generated SEO Digital Marketing 145

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 83

Price Finance Shipping Real Estate 83