Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price 120

Price CMO Marketing Marketers 120

Lynton Web

FEBRUARY 7, 2025

Use Data to Make More Informed Campaign Decisions The integration of marketing and sales data revolutionizes campaign development and execution. Instead of relying on broad market research or general industry trends, marketing teams can analyze exactly how their target audience engages with technical content and product information.

Transform 52

Transform Manufacturing Copywriting CRM 52

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting?

Copywriting 98

Copywriting B2C Transform Product 98

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 145

Copywriting Direct Mail Marketing Marketers 145

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? Copywriting basics.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

So while UX designers need to understand the intention of the software product and make it usable and accessible based on that intention, marketers need to understand their audience and what drives their audience to purchase products similar to their own. Conducting market research can be done in a myriad of ways.

Product 134

Product Thought Leadership Copywriting Fashion 134

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Sprout Social

NOVEMBER 15, 2021

This constant stream of marketing design and copy examples is the perfect tool for building your inspiration swipe file. Copywriting resources. Strong, concise writing is a foundational skill for marketers of all stripes, especially social media marketers. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 130

Gen Z Marketing Marketers Copywriting 130

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization. However, the brand provides a robust SEO and marketing research tool that integrates seamlessly with other powerful AI content writing tools.

Copywriting 97

Copywriting User-Generated Price CRM 97

Hubspot Marketing

MARCH 29, 2022

The specific amount tells us less about how much importance brands place on content marketing and more about the cost of this strategy. The truth is there’s so much that goes into content marketing, from copywriting and designing to research and media buying. How can you market to an audience if you don’t know them?

Copywriting 102

Copywriting Market Research Content Marketing Marketing Strategy 102

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs.

Retail 133

Retail Marketing Marketers Communications 133

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 123

Transform Content Marketing Marketing Marketers 123

Search Engine Land

MAY 10, 2023

Using ChatGPT for Amazon marketing While ChatGPT won’t do everything for you, these tools should at least provide the inspiration needed to help give you a leg up with your Amazon seller account. Having it act as an Amazon marketer, market researcher, copywriter, etc., can lead to a different output.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Neil Patel

AUGUST 23, 2021

Most of his posts use video game imagery and share advice for succeeding in both life and marketing. Niche: Market research. Why You Should Follow Larry: Follow Larry for easily accessible graphics that share information on everything from Twitter design tips for more engagement to tools for AI-based copywriting.

Transform 138

Transform Marketing Marketers Digital Marketing 138

Neil Patel

OCTOBER 26, 2020

You should get into the habit of trying to infuse your value proposition into every aspect of your site using copywriting and visual representations. The checklist we used is only one way to determine if your value proposition will dominate your market. Market Research. Site Analytics.

Food 145

Food Energy Communications Manufacturing 145

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hootsuite

JANUARY 10, 2024

Who it’s best for: Graphic designers, artists, creatives, marketing professionals 5. streamlines the copywriting process by generating almost-ready-to-publish drafts requiring minimal human editing. Try this AI marketing tool out if you need to generate written content rapidly at scale.

Price 133

Price User-Generated Copywriting Marketing 133

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Neil Patel

SEPTEMBER 20, 2021

I also wrote a whole post on PPC ad copywriting to help you create engaging copy. You can make niche paid ad campaigns more effective by leveraging influencer marketing, using intent-based keywords, doing thorough market research, and continually monitoring and improving the content and performance of your campaigns.

Advertisers 140

Advertisers Advertising Copywriting Law 140

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. Internal copywriting. or "How do you communicate what your agency is responsible for versus our marketing team? Do they focus on market research in the first few months? Figure out how they plan to get started.

PR 144

PR Communications Price Management 144

Sprout Social

AUGUST 30, 2023

Here at Sprout, our social media team delivered a robust training for our content team on social copywriting best practices, enabling our writers to assist with post creation. And if your product team needs social for market research and customer feedback, get them up to speed on social listening.

Branding 141

Branding Copywriting PR Promotion 141

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 130

Analytics Copywriting Communications Market Research 130

Marketing Insider Group

DECEMBER 13, 2022

Her expertise encompasses several facets of direct response fundraising, including copywriting and creative direction, market research, strategic planning, and comprehensive results analysis. The post Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips appeared first on Marketing Insider Group.

Direct Mail 87

Direct Mail Copywriting Marketing Marketers 87

Hubspot Marketing

JUNE 28, 2023

Best for: Content creators, copywriters, and digital marketers. Market Research Market research skills can help businesses identify customer needs and preferences. You can then make informed decisions about product development, pricing, and marketing strategies.

Digital Marketing 123

Digital Marketing CRM Management User-Generated 123

Duct Tape Marketing

SEPTEMBER 26, 2013

Mobile Apps are the Future of Marketing Research. There are many benefits that make mobile marketing research more attractive than traditional forms of research: mobile research is faster, less costly, way more interactive and attracts far more respondents than print and phone surveys.

Shoppers 64

Shoppers Copywriting Market Research User-Generated 64

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. The better you know your audience, the better you’ll be at crafting content that caters to their wants and needs.

Content Marketing 104

Content Marketing Customer eBook Education 104

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. Use generative AI to do gap analysis on an existing page, checking the copywriting against the AI marketing persona we worked so hard on these last 10 minutes.

Non-Profit 134

Non-Profit Health Finance Social Media Marketing 134

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 125

User-Generated Marketing Marketers Copywriting 125

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Buffer Marketing

SEPTEMBER 26, 2024

  7 social media courses Social media courses make for an excellent marketing resource for anyone who wants to learn the science behind social media. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting.

Thought Leadership 122

Thought Leadership Social Media Marketing Marketing Marketers 122