Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Retail 114

Retail Marketing Marketers Communications 114

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI.

Direct Mail 80

Direct Mail Copywriting Marketing Marketers 80

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. Not a great writer?

SEO 118

SEO Copywriting User-Generated Real Estate 118

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing?

Copywriting 74

Copywriting User-Generated Price CRM 74

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Transform 128

Transform Marketing Marketers Digital Marketing 128

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022?

Copywriting 90

Copywriting Market Research Content Marketing Marketing Strategy 90

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Journal of Marketing Research (October 2019). Journal of Interactive Marketing (August 2017). 📖 Research Kim, S.,

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? New to Ariyh ? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. You'll build cross-functional alignment.

Analytics 108

Analytics Copywriting Communications Market Research 108

Pam Didner

OCTOBER 22, 2022

To get started, identify whom you will market to. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation. Here is a great example: copywriters often ponder which words they should choose to resonate with their target audience.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Although VR has had slower growth in the past few years, the market has begun to pick up at a fast rate. As a result, VR software productions is also on the rise as the market expands. In fact, Statista projects that the industry will grow to double its size in this year alone, ballooning to $12 billion in total market value.

Product 134

Product Thought Leadership Copywriting Fashion 134

Welcome Software

MAY 31, 2023

ChatGPT What you can do with Microsoft’s AI tool: Generate compelling marketing copy. Conduct market research for insights. Get relevant content and insights for your marketing plans. Copywriting assistance. See how tools based on ai models can help you bring your best to work in real time.

Price 40

Price User-Generated Copywriting Marketing 40

Ariyh

NOVEMBER 14, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,659 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Marketing Brew Staying on top of marketing trends can be a full-time job. 🏫 Researchers Bowen Ruan.

Copywriting 52

Copywriting B2C Price Education 52

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Best for: Graphic designers, web designers, and marketing professionals. Best for: Digital marketers, web developers, and content creators. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 90

CRM Digital Marketing Management User-Generated 90

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. When it comes to business-to-consumer (B2C) marketing, great copy is essential.

Copywriting 91

Copywriting B2C Transform Product 91

Neil Patel

SEPTEMBER 20, 2021

Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. For instance, setting a goal to attract 1 million YouTube subscribers through Facebook marketing isn’t “SMART.”.

Advertising 126

Advertising Advertisers Copywriting Law 126

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. This makes sense for a few reasons.

Digital Marketing 23

Digital Marketing PR Analytics Copywriting 23

Ariyh

DECEMBER 5, 2022

This is a 3min practical summary of a scientific study 🎓 Join 15,119 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Planning for 2023? In a survey of marketing managers run by the researchers, 77% got the answer wrong.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing? Click To Tweet.

Content Marketing 78

Content Marketing Marketing Marketers Copywriting 78

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. I’m going to walk you through what this means and how it works.

User-Generated 81

User-Generated SEO Copywriting Price 81

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Experienced SEOs and content marketers are able to look at any phrase and categorize it immediately. While doing keyword research, they can scan a list of phrases and know the general intent behind any keyphrase.

SEO 104

SEO CRM eCommerce Analytics 104

Hubspot Marketing

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

PR 124

PR Communications Price Management 124

Duct Tape Marketing

SEPTEMBER 26, 2013

How to Leverage Mobile Technology to Gain Insights Into Your Marketplace written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Willie Pena – Enjoy! Mobile Apps are the Future of Marketing Research.

Shoppers 58

Shoppers Copywriting Market Research User-Generated 58

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Exposure Ninja

AUGUST 21, 2023

Marketing certifications are essential proof that you have marketing knowledge. You don’t need certifications to get a job in marketing, but they can help. Are Marketing Certifications Worth It? There’s much discussion about whether marketing certifications are “worth it”.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do Do you know what your marketing funnel looks like?

Content Marketing 86

Content Marketing Customer eBook Education 86

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Every company needs marketing to succeed, and the impact of good marketing can make or break your organization.

Transform 81

Transform Marketing Marketers User-Generated 81

Vertical Response

MAY 10, 2024

Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand. Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. Consistency is key.

Branding 75

Branding Transform Communications Copywriting 75