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How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.
Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun.
Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. I realize that I might sound harsh in this assessment, but that’s because the stakes are getting higher for email marketers. As we saw in No. Not so much.
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That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.
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While that’s bad news for investors, it’s good news for marketers. DeepSeek has disrupted the AI market because it doesn’t have the resources the established players have. That’s good for marketers. At the time of writing, Nvidia stock was down 15%, wiping out more than $400 billion in market value.
It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Align tasks and timelines with the KPIs to keep campaigns focused on marketing goals.
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In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Where are marketing teams under-utilizing AI? The post Where are marketing teams under-utilizing AI? Give it a try.
In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
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Think about marketing and marketers. How many marketers do you know that are “triple threats?” Powered by AI and genAI, marketers are no longer confined by traditional job descriptions or siloed responsibilities. We call these marketers Positionless. Heres the composite of the Positionless Marketer: 1.
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.
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While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows.
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How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%
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Why your employees are side giggers If you’re trying to retain top talent, it’s worth examining what pushes professionals especially marketers to seek opportunities outside your organization. Designers and copywriters typically want to expand their portfolios and pursue their passions.
When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great! When they say it its social proof.
And this is also why Instagram marketing has become more complex but full of potential. In this guide, I’ll break down everything you need to know to form a thorough and realistic Instagram strategy and share more advanced Instagram marketing tips to succeed on the platform. Define your Instagram marketing goals 2.
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In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.
I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI generations” The problem is that our copywriter didn’t use AI and would be offended by the feedback. Where is the feedback coming from?
This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory.
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