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3 marketing use cases for generative AI that aren’t copywriting

Martech

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. I realize that I might sound harsh in this assessment, but that’s because the stakes are getting higher for email marketers. As we saw in No. Not so much.

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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. The post How to use generative AI in copywriting for an A/B testing program appeared first on MarTech. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants.

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4 ways to achieve early wins with AI in marketing

Martech

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.