Litmus

OCTOBER 29, 2024

Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.

Copywriting

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Email: Business email address Sign me up! Processing.

Transform

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO.

Thought Leadership

Hubspot Marketing

JUNE 2, 2025

In a world where authenticity is paramount in your marketing strategies, giving AI something human to work with can set you up for success. Her co-founder, Sam Claassen, does hour-long interviews with founders, and those transcripts also get fed to the AI. Talk to your AI, don't type.

Copywriting

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. Lynch likes to think of this approach as “marketing with the scientific method.”

B2C

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code.

Copywriting

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Social media is a crowded space, and capturing attention is more challenging than ever.

User-Generated

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy.

Fashion

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. I can’t be the only marketer who’s nosey, right?

User-Generated

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Hubspot Marketing

DECEMBER 2, 2024

One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities. Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out.

Customer Journey

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. One key way to right-size your email sends is to coordinate your email marketing strategy across departments.

Email Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Uh, yes, please!

Gen Z

Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. 2-3 years of marketing and content creation experience.

Management

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Read the original post and scroll through the comments. If you need to, ask some clarifying questions. Reddit is not a shortcut.

Copywriting

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? So, if you want to know how your product resonates with your customers, ask your product marketing manager. What does a product marketing manager do? So, it’s important your PMM has done their research.

Product Marketing

Vertical Response

JULY 7, 2024

In this competitive landscape, social media apps such as these are essential for businesses to consider in their marketing strategies. These apps support various business functions, from customer support to marketing and sales. Which Social Media Platforms Are Right for Your Brand?

Gen Z

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

Hubspot Marketing

APRIL 29, 2025

Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation. And she thinks its a gap in many teams marketing strategies. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity.

Price

Lynton Web

FEBRUARY 7, 2025

Marketing teams gain unprecedented visibility into how technical buyers interact with content, which product specifications generate the most interest, and which channels produce the highest quality leads. This insight enables them to optimize every aspect of their marketing strategy, from content development to campaign execution.

Transform

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. With nearly half of consumers using ad blockers, brands must diversify their marketing strategies away from paid media. Ad blockers are a reality. Reviews and content trump ads.

User-Generated

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing

SocialPilot

AUGUST 1, 2025

Copywriting This is another potential use case of ChatGPT for social media. However, using ChatGPT for copywriting can be slightly tricky. Help me create a marketing strategy that focuses on Instagram and TikTok. That’s because the tool has very limited creative abilities.

User-Generated

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce

Exposure Ninja

JUNE 13, 2025

Ad Copywriting : Compelling copy that drives clicks. A full-service approach means your PPC strategy isn’t siloed — it’s integrated across channels for maximum impact. A full-service agency can provide deep PPC expertise alongside a broader digital marketing strategy, including SEO, Content Marketing, and more.

Price

SocialPilot

MAY 27, 2025

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Hire if: Your social media strategy includes audio storytelling and thought leadership. Ideal for : Educational carousels, promo banners, quote graphics, brand templates.

Thought Leadership

Duct Tape Marketing

APRIL 24, 2025

Master one toollike ChatGPT or Claudeinstead of juggling a dozen, to get real value from AI in marketing. Tools that simulate 2040 hours of human research can drastically improve marketing strategy and productivity. So Dan is an AI marketer, consultant and creator with a passion of diving into the latest tech innovations.

Transform

Bannerflow

APRIL 15, 2025

As you have probably realized by now, creative automation tools dont have the ability to replace the human factor of your marketing strategy. They also dont hold the experience of a designer or a copywriter - essentially, they work as any other tool. Creative automation also lacks the ability to make strategic decisions.

Copywriting

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. In the copywriting side of my business, we tend to have lifelong kind of clients.

Copywriting

Buffer Marketing

JANUARY 30, 2025

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. Try out new formats alongside proven content types to keep things fresh without losing what already works. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions.

User-Generated

Duct Tape Marketing

APRIL 9, 2025

Scenario: Youre doing consulting or running an agency and want to sharpen one skill like SEO, Google Ads, or copywriting without overhauling your business. Takeaway: To move into strategy-first retainers, invest in a framework that gives you structure, tools, and support to reposition your services.

CMO

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? This information can be helpful for planning my marketing strategy. This can help!)

eCommerce

SocialPilot

JULY 16, 2025

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership