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3 marketing use cases for generative AI that aren’t copywriting

Martech

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

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4 ways to achieve early wins with AI in marketing

Martech

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Some of these courses are free.

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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

While that’s bad news for investors, it’s good news for marketers. DeepSeek has disrupted the AI market because it doesn’t have the resources the established players have. That’s good for marketers. At the time of writing, Nvidia stock was down 15%, wiping out more than $400 billion in market value.

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The Ultimate Guide to Copywriting

Neil Patel

Great copywriting can move mountains. The features, the benefits, or the price may have all played a part in your decision. After all, you wouldn’t have known about those amazing features or that killer price unless someone, somewhere spent time figuring out what would be most appealing to you and put it into words.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.