Hubspot Marketing

JUNE 25, 2025

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to.

Copywriting 107

Copywriting Branding User-Generated Communications 107

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 132

Copywriting Energy Retail Analytics 132

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Build trust by adding value.

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. The back of the book is a continuation of the promotion and, by extension, it’s an opportunity to keep proving out the novelty, safety, ease, and significance within the promise.

Copywriting 120

Copywriting Marketers Marketing Food 120

Orbit Media Studios

DECEMBER 17, 2024

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO. Let AI find that nugget for you, then use it in social promotion.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Martech

DECEMBER 6, 2024

Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media. This partnership will improve every step of content creation, from research to social promotion. Processing.

Transform 131

Transform Analytics User-Generated Education 131

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Backlinko

JULY 22, 2024

Now, it’s time to promote your content across various platforms. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide. To attract more visitors to your website.

SEO 120

SEO Law User-Generated Analytics 120

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Build trust by adding value.

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Hubspot Marketing

NOVEMBER 5, 2024

For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. He told me, “That‘s why the data is so important.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Sprout Social

NOVEMBER 4, 2024

For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product. Turn it into a GIF.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. In the screenshot below, Ive used AlsoAsked to find questions related to the keyword paper anniversary gifts.

SEO 135

SEO Gen Z Finance User-Generated 135

Martech

JULY 16, 2025

So, please, use my process and copywriting framework. Dig deeper: How the event-first approach to marketing can maximize research ROI The offer The offer is the most important and underrated part of your webinar promotion. If there’s one mistake I’ve seen webinar promotions make, it’s not digging into the pain or the aspiration enough.

Manufacturing 75

Manufacturing Copywriting Promotion Event Marketing 75

Hubspot Marketing

JUNE 30, 2025

Clear copywriting and editing skills. We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. BA/BS is a plus, but is not required.

Management 111

Management Inbound Marketing Marketing Marketers 111

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. Outsourcing design or copywriting increases your total, but can also improve results. But this usually includes copywriting, design, testing, and deliverability optimization. You send one newsletter and one promotional email per month.

Email Marketing 52

Email Marketing Copywriting Marketing Marketers 52

Neil Patel

JUNE 25, 2025

Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. These include ad copywriting, graphic design, and videography.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. It’s a form of digital advertising done on social media.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Redditors want you to bring value, not shamelessly self-promote. In other words, if you cant find a space, create one.

Copywriting 77

Copywriting Marketing Marketers User-Generated 77

Hubspot Marketing

DECEMBER 2, 2024

Personalizing discounts or promotions to help close deals. One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities. Addressing buyer objections and providing quick answers to final questions.

Customer Journey 135

Customer Journey Copywriting Marketing Marketers 135

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 116

Social Media Marketing Transform Marketing Marketers 116

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. We’re helping them promote their personal brand, but then they’re also talking about how Island is helping their company. Editor’s note: We’ve lightly edited this interview for clarity and readability. It’s been a really nice playbook for us.

PR 57

PR Copywriting B2C Place 57

Buffer Marketing

JULY 10, 2025

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. You won’t see me sharing or promoting anything I don’t believe. Use copywriting formulas and power words to stop the scroll and tempt people to click to the next slide.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

SocialPilot

JULY 10, 2025

Step 3: Copywriting Crafting the copy that will accompany your visuals. Phase 3: Scheduling and Promotion Workflow Once approved, content is scheduled using a publishing tool (please don’t post manually unless you love stress). Boosting Posts: Increase the visibility of high-performing posts through paid promotions.

Copywriting 59

Copywriting User-Generated Analytics Promotion 59

Hubspot Marketing

APRIL 22, 2025

B2B (business-to-business) email marketing is the practice of using email campaigns to promote products, services, or messaging to other businesses instead of individual consumers. It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham.

Email Marketing 68

Email Marketing Copywriting Marketing Marketers 68

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Backlinko

DECEMBER 27, 2024

Claude can assist with tasks like AI copywriting and content generation, too. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Claude can also analyze the content you upload (like a spreadsheet or a PDF).

Transform 115

Transform User-Generated Manufacturing eCommerce 115

AWeber

MAY 21, 2025

A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement. Promote It Strategically: Add opt-in forms to high-traffic pages, use popups, or share links on social media where your ideal audience hangs out. For example, AWebers email marketing free trial allows users to test out features before buying.

eBook 57

eBook Copywriting Entertainment eCommerce 57

Vertical Response

JULY 7, 2024

However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. Engaging thoughtfully with Reddit communities empowers brands to gather valuable feedback, promote their offerings, and position themselves as industry leaders.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Backlinko

MARCH 26, 2025

For instance, if your ad promotes “home garden design ideas,” your landing page should feature garden inspiration prominentlynot a general plant catalog or seed shop. The landing page should match both the ad and the intent behind the keyword. The key takeaway?

Price 83

Price Finance Shipping Real Estate 83

Orbit Media Studios

APRIL 30, 2025

Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. In ChatGPT, any automation can be called anytime with the @ symbol. In ChatGPT, automations can be shared in a marketplace. Your employer? Its unclear.

Transform 105

Transform User-Generated CMO Copywriting 105

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 108

Product Marketing Product Management Marketing 108

Litmus

DECEMBER 2, 2024

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. But theyre not just posting pretty pictures or trending dances. Campaign planning and audience targeting.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 72

Copywriting PR Promotion Advertisers 72