Copywriting Promotion Shoppers 
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.
Martech
AUGUST 5, 2022
This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Read next: Using search and email to recognize customer intent.
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Unbounce
NOVEMBER 7, 2019
Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Brains and beauty?
Sprout Social
FEBRUARY 3, 2022
Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. But motivation can be hard to come by.
Unbounce
JUNE 25, 2020
Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. And your designer, copywriter, and other team members won’t be throwing you a party, either.). It sustains the shopper’s experience. Nanor Collection.
Vertical Response
JULY 7, 2024
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates.
Hubspot Marketing
JANUARY 7, 2024
According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.
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