Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Take, for example, a fashion retailer that wants to create a monthly newsletter.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? Redditors are okay with brand engagement to a point.

Gen Z 111

Gen Z Copywriting Real Estate Marketers 111

Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. For example, imagine youre an online retailer like Amazon that sells pretty much everything under the sun. Heck, I dont think Ive ever seen a headline that went past 10 words. A great Facebook Ad headline is short, clear, catchy, and compelling. It makes someone want to click.

Real Estate 115

Real Estate Logistics Energy Retail 115

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? Redditors are okay with brand engagement to a point.

Gen Z 106

Gen Z Copywriting Real Estate Marketers 106

Hubspot Marketing

JUNE 10, 2025

Source “Sorry utensils, it’s finger lickin’ good” is a perfectly mundane copywriting, but the campaign drew near immediate backlash online because of the imagery. In 2023, it ran a campaign that played off of its “Finger lickin’ good” slogan (pictured below).

Fashion 112

Fashion Marketers Marketing Advertisers 112

Backlinko

MARCH 26, 2025

For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10 Marketing $4.28 Home services $6.23 Healthcare $7.09 Hospitality $5.30 Real estate $0.96 Finance $3.50 Fitness $2.20 Semrushs Keyword Overview and Keyword Magic Tool provide a Competitive Density score.

Price 84

Price Finance Shipping Real Estate 84

Content Marketing Institute

JUNE 15, 2018

E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. But customer retention is arguably a far more important goal for online retailers because a one-time sale likely doesn’t result in a big enough return. Closing advice.

Content Marketing 110

Content Marketing Retail B2C Marketers 110

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team.

Gen Z 130

Gen Z Marketers Marketing Copywriting 130

Martech

OCTOBER 9, 2023

Here’s the prompt I wrote for an email campaign which calls upon various persuasion principles and cognitive biases: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. Whom the email represents (the ecommerce clothing retailer).

eCommerce 138

eCommerce Price Email Marketing Retail 138

Neil Patel

JANUARY 5, 2022

These might include retail principles, digital marketing, graphic design, copywriting and content marketing , social media, event promotions, and more. Miller Retail Center, which is known for its work in the science and research behind successful retailing. 7 Best Marketing Schools and Degree Programs.

Retail 133

Retail Marketers Marketing Communications 133

Hootsuite

APRIL 22, 2025

More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. The power of cute Yes, this retailer sells matching dog and human outfits. OwlyWriter AI Save time writing content? Uh, yes, please!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Eventually, this will expand into entertainment, education, healthcare, retail and more. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!) Get MarTech!

User-Generated 132

User-Generated Copywriting Marketing Automation Platform eBook 132

Neil Patel

APRIL 12, 2021

Yes, Apple is like the Rolls Royce of technology products with a retail store design that look more like a show room. An Apple retail store is designed for test driving products not grabbing boxes. Finally, if you have the budget, I’d recommend hiring a professional copywriter , especially on crucial product and services sales pages.

Marketing Mix 143

Marketing Mix Retail Price Marketers 143

Hubspot Marketing

MAY 15, 2023

AI copywriting will eliminate tedious tasks like writing definitions and creating outlines, so writers can spend more time on optimizing the post (likely using AI tools) with things like custom multimedia, interactive modules, high-intent internal linking, and more." With AI, Fontanella told me it took roughly 40% of the time to create it.

Retail 138

Retail Thought Leadership Copywriting Management 138

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Industry: Retail. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation.

Copywriting 114

Copywriting Finance Marketers Marketing 114

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. For example, the initial asking price for a retail item sets the value to make the sale price more appealing. Dig deeper: Does your email copy persuade or sell?

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Bannerflow

AUGUST 19, 2020

Elkjøp is the leading consumer electronics retailer in the Nordic region. Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 400 stores across six countries, and 11000 employees. Being the largest consumer electronics retailer in the Nordics we have quite a lot to do! You can’t just switch!

Retail 98

Retail Marketers Marketing Copywriting 98

Rock Content

JULY 9, 2023

approximately $41 billion is already being spent on digital retail media ad spend , and this amount is expected to double by 2026. Good Black Friday Ad Copy Examples To help you get started, here are five ad examples using effective Black Friday copywriting and design. In the U.S.,

Shipping 98

Shipping Copywriting Shoppers Retail 98

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. Well, there are several benefits. How do you do that? It’s simple enough: with SEO for e-commerce.

SEO 145

SEO User-Generated Retail Price 145

Neil Patel

APRIL 22, 2021

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. Copywriters know that people buy products emotionally, then justify the purchase with logic. This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other renowned copywriters.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hootsuite

AUGUST 17, 2022

Whether it’s a series of social media guidelines, a batch of examples for copywriting projects, a list of inspirational ad campaigns or, really, any other collection of content, you can curate it and share it internally with your brand. And a major reason for that is its power as a social bookmarking site. Free to use.

Copywriting 138

Copywriting Social Media Marketing Retail Marketing Plan 138

Sprout Social

AUGUST 17, 2021

It includes content planning, measuring analytics, copywriting and design, and more. UGC is great for e-commerce, retail and hospitality brands, so if you’re on a marketing team promoting one of these industries, you might want to consider adding Taggbox to your marketing toolbox. Pricing.

Management 142

Management Price User-Generated Social Media Marketing 142

Sprout Social

APRIL 18, 2024

Industries like retail, media and sports frequently surpass this number, reaching up to 43 posts per day. AI Assist offers generative AI-powered copywriting support directly within the Compose Window—Sprout’s tool for creating and scheduling new social posts. That’s where AI Assist comes in.

User-Generated 133

User-Generated Analytics Retail Thought Leadership 133

Martech

MAY 20, 2024

Position-less Marketer does not mean a marketer without a role; quite the opposite Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term.

Copywriting 107

Copywriting User-Generated Analytics Retail 107

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 141

Transform Price User-Generated CRM 141

Neil Patel

JUNE 9, 2025

Plans start at just $39/month, but can scale with your business, with large, multichannel ecommerce or retail companies still being able to support their business website with plans from $2,300/month+. However, you might look into having a copywriter create your website verbiage for you. But you do have to purchase your domain.

eCommerce 59

eCommerce Copywriting Price User-Generated 59

Sprout Social

SEPTEMBER 6, 2022

Retail can expect an average salary of $68,247. This Tweet from @ChiThukral sums the conversation up well: everything a social media manager does: marketing, content creation, graphic design, video editing, community management, strategy, copywriting, customer support and publishing on 8 channels.

Management 128

Management Manufacturing Copywriting Finance 128

Litmus

FEBRUARY 8, 2021

It offers a grid system with measurements for the assets as well as character counts for the copywriters. When a tested template goes into production, the designer already knows the measurements of the visual assets, and the copywriter is aware of whether character count is important or if the live text can just float within the modules.

Copywriting 111

Copywriting Retail Email Marketing Product 111

Litmus

MARCH 13, 2023

When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. You’re best-known in the email community for your copywriting skills, specifically focused on the eCommerce and SaaS industries—how did you find yourself in that particular niche?

Copywriting 76

Copywriting eCommerce Email Marketing Place 76

Sprout Social

AUGUST 24, 2022

She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. While working in retail, I began to finesse my content and grow my audience so I could demonstrate my potential without professional social experience.

Management 119

Management Copywriting User-Generated Communications 119

Hubspot Marketing

OCTOBER 24, 2023

Machine learning has long been an integral part of Amazon, one of the largest retailers in the world. Sephora, a giant cosmetics retailer, has been leveraging cutting-edge technologies, including AI and machine learning, for over a decade. Amazon increased its net sales by 9%. Farfetch increased its email open rate by 31%.

User-Generated 139

User-Generated Price Retail Marketers 139

Neil Patel

DECEMBER 21, 2020

However, natural language generation is beneficial for a range of other sectors , including: Finance and data analysis: For report creation Healthcare: For interpreting data and creating medical reports E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience Journalism: Create and update news reports.

Digital Marketing 145

Digital Marketing Transform Customer loyalty User-Generated 145

Hootsuite

OCTOBER 23, 2023

Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms.

Copywriting 114

Copywriting CMO Influencer Marketing Analytics 114

Litmus

AUGUST 24, 2020

For instance, copywriters that know the limitations on character counts within modules can begin writing content that fits within those boundaries, even as other team members may still be finalizing imagery for the message. The post Litmus Live Day Highlights: Making Collaboration Efficient, Reliable, and Scalable appeared first on Litmus.

Copywriting 90

Copywriting Energy eBook Retail 90

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. of retail purchases are expected to take place online in 2023. eMarketer) Image Source: Nexcess The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

AUGUST 17, 2020

But B2C retailers aren’t the only industry focusing on social advertising. Test your CTA, your copywriting, your visuals, and the ad’s placement, format, and even the audience targeting. Source: eMarketer ). We say it all the time, but in our experience split testing is a step that’s skipped way too often.

User-Generated 145

User-Generated Advertisers Advertising Social Media Marketing 145