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5 best CRM software for hotels in 2025

Hubspot Marketing

Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. Read on to find the best hotel CRM software for your properties. Table of Contents What is a CRM for hotels?

CRM 89
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Key marketing lessons from startup to scale-up

Martech

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 116
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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. And this isn’t unusual.

CRM 145
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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Retention Marketing Is Outdated. This begins with getting rid of the phrase “retention marketing.” So what can you do?

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

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Using AI to build a DIY customer sentiment analysis solution

Martech

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.