Marketing Insider Group

SEPTEMBER 23, 2024

This article examines the functions and benefits of marketing management software, helping you determine when it’s the right time to integrate these tools into your strategy. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 123

Management CRM Analytics Marketers 123

Neil Patel

JANUARY 6, 2021

Customer relationship management (CRM) software is designed to help companies with that exact goal. My guess is that it’s because CRM software has a reputation for being massive, expensive, and really challenging to use. In fact, there are dozens of CRM software solutions that small businesses can start using this afternoon.

CRM 145

CRM Price Inbound Marketing User-Generated 145

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 65

Transform CRM Customer Analytics 65

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Martech helps customers make informed decisions with accurate and relevant content and data.

CRM 103

CRM Law Advertising Advertisers 103

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Vanity metric No.

CRM 78

CRM User-Generated Analytics Customer Acquisition 78

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better.

Customer 115

Customer B2C CMO Customer Journey 115

Hubspot Marketing

MARCH 22, 2021

Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”. HubSpot is the perfect, always-improving marketing software” – review on G2.

CRM 145

CRM Customer User-Generated Product 145

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Think: case studies, comparison guides, and product demos. Why should they choose you?

Management 99

Management Marketers Marketing CRM 99

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. AI automation allows this process to be completed in seconds, saving marketers time and money.

Marketing Strategy 110

Marketing Strategy Health Marketers Marketing 110

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. It leads to a highly adaptive and effective marketing approach.”

Analytics 119

Analytics Transform CRM Marketers 119

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 89

Transform CRM Whitepaper eBook 89

Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Black Friday should be no exception.

Copywriting 120

Copywriting CRM Email Marketing Price 120

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Email: Business email address Sign me up! At a basic level, a quick Google search can reveal businesses targeting the same search terms, products, or services as you.

CRM 114

CRM Thought Leadership Finance Shipping 114

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.

Customer Acquisition 122

Customer Acquisition CRM Email Marketing Place 122

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 90

CRM Management Email Marketing Transform 90

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 With the workflow report, I can see exactly where we are in the production process.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 115

CRM eCommerce Communications Influencer Marketing 115

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: SentiSum , Qualtrics 2. Examples: Optimizely , Albert.ai

Analytics 124

Analytics Customer Journey CMO Marketers 124

Martech

DECEMBER 27, 2023

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how.

CRM 109

CRM Transform Customer Acquisition Analytics 109

SocialPilot

JANUARY 6, 2025

They can tell you how a customer really feels about your product or service. Spot trends and identify recurring themes or issues, such as consistent praise for a product feature or frequent complaints about customer service. Generate actionable insights to guide improvements in products, services, or overall customer experience.

CRM 110

CRM Management User-Generated Price 110

Martech

NOVEMBER 11, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Please explain why a marketing performance management platform will help with this launch.

Management 112

Management CMO Marketing Automation Platform Marketers 112

Martech

DECEMBER 9, 2024

Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content. It addresses their concerns quickly and helps customers find the products and solutions they need.

CRM 117

CRM Analytics Product SEO 117

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. But there is still some catching-up for marketers to do to achieve this.

Market Trends 142

Market Trends Email Marketing Marketers Marketing 142

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Many of her early-stage startup clients use below the line marketing tactics.

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Email touchpoints: Which product is right for me?

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization.

CRM 103

CRM User-Generated Management Communications 103

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. They got it. Here’s what they did. “We Image: Petco.

CRM 114

CRM Customer Health Retail 114

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Interview questions for a martech manager candidate: 1.

Management 109

Management CMO Key Performance Indicator Marketers 109

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. Business email address Subscribe Processing. Get MarTech!

CRM 98

CRM User-Generated Email Marketing Customer 98

Hootsuite

MARCH 2, 2023

Are you looking for the best CRM apps for your business? This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered.

CRM 104

CRM Price User-Generated Real Estate 104