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Google’s Ads Data Hub: What you need to know

Search Engine Land

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). Your CRM system. Your Google Analytics account. First-party data collected from your websites, apps, physical stores or directly from customers.

CRM 94
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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows. It’s the backbone of our segmentation strategy,” says one reviewer. HubSpot Marketing Segmentation Feature What makes it stand out? Its visual interface makes complex segmentation easy. Average rating: 4.4/5

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling CRM software for small businesses. The overall market size is estimated at $500 million per year.

Price 52
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5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

Duct Tape Marketing

Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025. Key Takeaways: Hyper-Personalization Is the New Standard Generative AI is making one-to-one marketing at scale more accessible. start small. start small.

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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

The power of combining segmentation and personalization in email marketing Segmentation and email personalization are useful on their own, but you get the best results when you use them together. Segmentation without personalization is too broad. Yes, using email segmentation is better than not. That’s new.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Heres a quick breakdown: Klaviyo : A robust option for ecommerce brands with advanced segmentation and templates. Bonus: It integrates seamlessly with your existing CRM and marketing tools. How does segmentation improve trigger-based email marketing?

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Use personalization to fix DRIP and make your data work for you

Welcome Software

This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.). Delivering clear, meaningful interpretations of market segments and consumer behavior empowers marketers to take confident, informed actions.