Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 130

Transform Logistics CMO Marketing 130

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Martech

FEBRUARY 27, 2025

Enhanced marketing and sales collaboration Automation eliminates silos between sales and marketing teams by sharing insights through integrated tools. For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing.

Transform 88

Transform CRM Whitepaper eBook 88

Hubspot Marketing

JANUARY 4, 2021

B2B marketers must realize they're generally strong with orchestrating their own data, but weak with third-party data — which must be a top area of focus. They can't afford to depend on marketing automation or CRM platforms for this, but will need to strongly consider creating their own system, something along the lines of a CDP.

Market Trends 145

Market Trends Transform CMO Marketing 145

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Litmus

FEBRUARY 27, 2020

Brands can’t provide a unified customer experience if their systems aren’t all working off a single view of the customer across their entire digital marketing and CRM platform.”. White , Head of Research at Oracle CX Marketing Consulting. But a truly integrated approach isn’t just about the tools—it’s a mindset.

Email Marketing 116

Email Marketing Market Trends eBook Law 116

Search Engine Land

JANUARY 24, 2023

Lead gen campaign : Decrease friction by allowing users to convert directly from an ad to your CRM with a max survey of 10 questions. Watch: 3 innovative video marketing trends for 2023 and beyond Below is the complete video of my SMX Next presentation.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Duct Tape Marketing

DECEMBER 19, 2018

The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2019 Marketing Trends. ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Get Up to Speed on Google My Business.

Market Trends 76

Market Trends CRM Marketing Marketers 76

Martech

APRIL 21, 2025

Strategic thinking: They can develop comprehensive marketing strategies that align with business goals. This includes understanding target audiences, market trends and competitive landscapes. This technical knowledge enables them to implement and optimize campaigns effectively.

Key Performance Indicator 68

Key Performance Indicator Marketing Automation Platform Marketing Marketers 68

Hubspot Marketing

AUGUST 20, 2024

The point is to take what you know about who you’re trying to reach and find ways to incorporate that into your marketing. If you’re a HubSpot user, try using the platform’s personalization tokens to add information from the CRM to your website pages, landing pages, and marketing emails. Conduct research.

User-Generated 128

User-Generated Food Marketing Marketers 128

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Why is content gap analysis important?

Marketing Strategy 102

Marketing Strategy Thought Leadership Marketing Marketers 102

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Will these strategies work?

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

OCTOBER 24, 2022

Ultimately, preparing a powerful data-driven marketing strategy in 2023 will be essential for outperforming competitors — especially since data can help your team remain flexible and adaptive as trends or consumer preferences shift over time. Keeping up with the latest trends. Leveraging my CRM to its fullest potential.

Law 110

Law CRM Market Trends Marketing Strategy 110

SocialPilot

JULY 9, 2025

Trustpilot: Structured, Scalable, and Proactive With Trustpilot, you can actively collect reviews through email, SMS, or by connecting to your CRM or e-commerce tools – but these features come with paid plans. It’s easy to spot trends or manage a large amount of feedback. That’s great for visibility.

CRM 59

CRM Management Analytics Price 59

Hubspot Marketing

OCTOBER 28, 2024

If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) These AI conversion rate optimization tools let you forecast user behavior — or even market trends. Table of Contents Why use AI for conversion rate optimization?

Customer Acquisition 90

Customer Acquisition Price Customer Journey User-Generated 90

Hubspot Marketing

AUGUST 3, 2022

According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. According to a 2021 LinkedIn report, 75% of sales professionals use technology — usually a CRM — to close more deals.

CRM 135

CRM Retail Customer Journey Market Trends 135

Hubspot Marketing

JUNE 30, 2025

Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. An understanding of digital marketing tools and tactics. Research and analytical skills.

Management 106

Management Inbound Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

JULY 15, 2013

In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Social Media is here to Stay. Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketing 134

Duct Tape Marketing

APRIL 16, 2021

For some people, it’s a CRM. 15:09] Did any good nuggets of information come out of the comprehensive research trends report called the Airtable Marketing Trends Report that you just completed that you’d like to share? More About Margaret Jones: Airtable Marketing Trends Report. Airtable.com.

Content Marketing 97

Content Marketing CRM Marketing Marketers 97

Lynton Web

NOVEMBER 26, 2024

Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions. Consider factors like seasonal variations and market trends when determining what's achievable. Relevant : Ensure each goal directly supports your broader business objectives.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Neil Patel

APRIL 22, 2021

This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business. First-party data can include CRM, social, behavioral, and subscription data. What makes it unique is it lets marketers leverage unstructured data instead of pre-made audience segments.

User-Generated 130

User-Generated CRM Advertisers Advertising 130

Hubspot Marketing

FEBRUARY 13, 2024

This is precisely why MFS turned to HubSpot’s CRM. The CRM system allowed MFS to set up forms, calls-to-action, and landing pages across the site. Plus, automated email marketing meant they could set up campaigns that nurtured their customers efficiently. Roberts shared a tip for getting started with finance and AI automation.

Finance 124

Finance Transform Price CRM 124

Adobe Experience Cloud Blog

APRIL 27, 2018

AI has become an indispensable tool for data-driven marketers because we have more data than we know what to do with. The success of our efforts hinges upon the ability to extract the right insights from the data we already have, e.g., on our ecommerce, CRM, or DMP platforms. Producing content is just one part of content marketing.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

OCTOBER 30, 2022

Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and use will grow in 2023, with 15% of marketers planning to try it for the first time. Which Marketing Trends Will Grow in 2023? Sales/marketing alignment.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data.

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

NOVEMBER 29, 2022

If having a streamlined tech stack with clean, connected data feels like an increasingly pressing priority, you’re one of many re-examining their CRM solutions (for good reason). Only 27% of marketers say their marketing data is fully integrated with the tools they use, and 22% of them find it difficult to share data across teams.

CRM 127

CRM Thought Leadership Customer Acquisition Customer 127

Hubspot Marketing

NOVEMBER 6, 2024

A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Martech

MARCH 1, 2022

I was surprised to see HubSpot change its position from marketing automation to CRM, but they’ve done a beautiful job of conveying how their CRM capability serves as the glue for the rest of offerings, which makes sense from a marketing position but also from the perspective of how their product offerings are used.

CRM 105

CRM Direct Mail Finance Advertisers 105

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. Read next: What a Salesforce NFT cloud service could mean for marketers. New B2B divisions.

Transform 105

Transform B2C CRM Market Trends 105

SocialPilot

DECEMBER 10, 2024

This feature helps to fetch insights into the market trends and helps you stay ahead of your competition. Cons Despite the claim, some users might face difficulties in integrating DeamndHub with other CRM systems. A standout features of DemandHub is seamless integration with CRM system of your choice.

Management 75

Management Non-Profit User-Generated Price 75

Martech

DECEMBER 14, 2023

As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations. An inefficient customer relationship management (CRM) platform. CRM data cleanup. Influencing competitive dynamics within the industry.

Transform 93

Transform CMO CRM Fashion 93

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Adobe Experience Cloud Blog

JUNE 22, 2015

The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1. Apps are the new landing page.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Sprout Social

JUNE 28, 2023

And bring stakeholders from other teams into the evaluation process—especially the team that owns CRM. Sprout’s Social Listening makes it easy to identify market trend shifts, track competitors to stay ahead and monitor brand health through sentiment analysis. And all of this connects to Salesforce’s CRM capabilities, too.

Marketing 131

Marketing Marketers CRM Customer Journey 131