Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. Are these contacts in your CRM system? Does your CRM system capture key contacts on opportunities?

CRM

Hubspot Marketing

SEPTEMBER 19, 2024

So what can companies do to ensure their marketing strategy stays relevant and impactful as they scale? AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency. From there, you can build your own proprietary contact database filled with leads that align with this profile.

Customer loyalty

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. Additionally, considering other technology options can further enhance your marketing operations and drive better results.

Management

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. What are the lifecycle stages? But it’s absolutely essential.”

Management

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Through analysis, you find very few of those submissions turn into sales. Processing.

Transform

Martech

SEPTEMBER 6, 2024

Users no longer need to scroll through multiple sections to gather important information. These features make for a better user experience, reduce form abandonment, and improve completion rates. These features make for a better user experience, reduce form abandonment, and improve completion rates.

CRM

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy.

Advertisers

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Consider what type of content each segment enjoys.

Gen Z

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. However, most marketing programs still involve multiple systems today. Recent U.S.

Transform

Neil Patel

JULY 20, 2025

There are a number of AI tools that can help you automate processes and streamline your strategy. Benefits of Using AI in Marketing Why should you incorporate AI into your marketing strategy? Speed Up Processes AI can help marketers speed up processes and spend less time conducting certain tasks manually.

User-Generated

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Hubspot Marketing

MAY 8, 2025

Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ? And did you know 83% of marketers report that social media has increased business exposure? The platform has around 453 million daily active users.

Advertisers

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. According to the 2024 The State of Email in Lifecycle Marketing Report , 69% of marketers feel confident in their ESP’s personalization capabilities. Again, go back to your CRM data.

Health

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area.

Transform

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. Processing.

Content Marketing

Use Insider

SEPTEMBER 13, 2024

The Essential Role of Email Automation in Modern Marketing: How AI is Driving Efficiency and Engagement Email automation has solidified its role as a cornerstone in contemporary marketing strategies. Drag-and-Drop Editor: Leverage Insider’s user-friendly editor and 100+ pre-built templates for effortless email creation.

Customer

Litmus

OCTOBER 17, 2024

PrettyLittleThing This email from PrettyLittleThing leverages two key elements: 1) CRM data (a subscriber’s birthday) and 2) personalized imagery as the hero image: Source: Email Gallery With marketing tools like Litmus Personalize by your side, personalization for eCommerce is easy to create and easy to scale.

Email Marketing

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C

Sprout Social

JUNE 16, 2025

Ultimately, both ROAS and ROI try to answer the same question: Did your marketing investments generate a valuable return? Marketers often measure these metrics with simple formulas: ROI: (Return – Investment) ÷ Investment ROAS: Revenue from LinkedIn Ads ÷ LinkedIn Ad Spend Measuring your investment is pretty straightforward.

CRM

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. They’re particularly valuable for account-based marketing strategies and high-value prospect engagement. billion by 2025.

CRM

Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. Use an AI tool to generate content ideas based on your audience’s interests. Implement an A/B testing plan to learn which types of marketing campaigns resonate most with your audience. What is social media audience analysis?

Analytics

Hubspot Marketing

JULY 17, 2025

That’s where nonprofit-tailored CRM (Customer Relationship Management) systems come into play. Designed to centralize data, streamline outreach, and automate administrative tasks, CRMs help nonprofit organizations better retain donors, personalize communications, and ultimately amplify their mission.

CRM

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance.

CRM

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! Generate 500 qualified leads in two months. But before the episode aired, they made a smart move: they set up the Customers.ai

PR

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Demand generation Role: Drive awareness and interest through targeted campaigns.

User-Generated

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Its something HubSpot is uniquely positioned to provide as the source of truth for nearly 250,000 companies with millions of users. But for most small and medium businesses, the AI landscape feels overwhelming.

Transform

SmartBrief - Marketing

APRIL 8, 2025

As a result, it’s hard to make an impression, which you want to do if you hope to generate leads and turn them into customers. Reply to tags and comments, share user-generated content and join in on relevant conversations. Interacting with customers helps bridge this gap and makes you more approachable and trustworthy.

Branding

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Integration with Your Marketing Stack Your tools should play nice together. Rating: (4.9/5)

Price