Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing

Hubspot Marketing

JUNE 18, 2025

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. Content-Led Acquisition As a writer, I’m always partial to content-led initiatives. Pillar pages, landing pages , lead magnets like ebooks — I love educational content.

User-Generated

Digital Marketer

NOVEMBER 20, 2024

Meaning, they want to learn about what is out there without having to talk to a sales rep, download an ebook, or watch an hour-long webinar. Whoever gives their customer the most agency to make decisions will win. When a business has its customer acquisition engine dialed in and is hitting targets consistently, then experiment.

Digital Marketing

Adobe Experience Cloud Blog

JULY 17, 2015

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

Transform

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Customer Acquisition

Adobe Experience Cloud Blog

AUGUST 2, 2016

Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow.

eBook

Adobe Experience Cloud Blog

DECEMBER 9, 2015

To get started on the right path, build your budget around macro goals, such as customer acquisition, retention, and branding. Then, look at how each channel is performing with respect to each goal and allocate your budget accordingly.

eBook

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. 55% of top landing page submissions on the HubSpot blog came from Ebook offers. Landing pages are a valuable piece of your marketing strategy.

eBook

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. By engaging your customers in a way that helps them realize success, you lessen the chances that an acquired customer will become part of your churn stat.

Customer

Adobe Experience Cloud Blog

OCTOBER 27, 2014

When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. It is vital that you engage with your customers based on the preferences and channels that they choose.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And gone are the days when gifting meant shipping physical items to customers.

Marketing Strategy

Hubspot Marketing

MAY 6, 2022

Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years , making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. The result?

PR

Adobe Experience Cloud Blog

MAY 24, 2019

But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Clicking the image will take people to a specified landing page. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

Advertising

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. It also includes engagement on the page or post. Optimize your website & pages.

SEO

Martech

DECEMBER 12, 2023

Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. Although most content comes in the form of a blog post, using a variety of formats (ebooks, case studies, etc.) can unlock maximum impact.

Branding

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C

Hubspot Marketing

MARCH 18, 2020

Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Potential roles. Product Marketing Team.

Inbound Marketing

Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #26: Webinars are the best way to sell ebooks and courses.

eBook

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Content Marketing

Lynton Web

MARCH 7, 2024

Attribution Reports Attribution reports take analytics to the next level by helping you understand the customer journey. These reports show how different touchpoints contribute to conversions, providing insights into which marketing channels are most effective for customer acquisition and retention.

Customer Acquisition

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? dEMkCctEWE.

User-Generated

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). There’s no rule for it.

Whitepaper

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Downloads High-value resources like ebooks or guides in exchange for contact details help build an email list while providing users with useful information. What audience you serve.

SEO

Scoop.it!

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. For example, you can share it on social media , use it in future email newsletters, or even repackage it into an ebook or guide. The possibilities are endless!

Energy

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Customer lifetime value.

Marketing Strategy

Rock Content

JULY 28, 2020

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.

Marketing Strategy

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer

Rock Content

APRIL 27, 2020

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Another financial element of your company that benefits from automation is the CAC — Customer Acquisition Cost. Provide after-sales.

CRM

Use Insider

JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

Branding

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

eBook

Use Insider

MAY 2, 2024

Insider is the number one cross-channel customer journey platform for personalized customer experiences. Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. With an extensive solution like Insider’s Sirius AI , you can boost productivity by up to 60%.

Retail

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. For example, if you publish a piece of content every month about how to make money online, create a free eBook or free email course that these people can only download.

Inbound Marketing