Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Search Engine Land

SEPTEMBER 22, 2023

There is nothing worse as a shopper than seeing a display ad with something you want only to click through, and it's sold out on the site. Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. Lifestyle-type images work great. This also results in wasted funds for the marketer.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. There were over 15 billion worldwide visits to Amazon.com in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. Wilder also emphasized that, with the cost of customer acquisition steadily growing, keeping existing customers loyal and engaged is a critical mission for businesses. New for retail mechandisers and shoppers.

Retail 117

Retail Shoppers Customer Acquisition eCommerce 117

Hootsuite

OCTOBER 20, 2022

A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. New customer acquisition channels. Ecommerce is here to stay. Ecommerce chatbots have also exploded in popularity in recent years.

Retail 130

Retail Shipping eCommerce Law 130

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Are shoppers only willing to pull the trigger on deals? We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. Imagine a visitor is on your ecommerce site browsing your product line. This helps entice curious shoppers to keep looking. Free shipping is an important offer for online shoppers.

Shipping 143

Shipping Shoppers User-Generated Customer Acquisition 143

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 128

Email Marketing Price eCommerce Marketers 128

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Search Engine Land

OCTOBER 6, 2022

share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – Use sponsored campaigns to attract shoppers. Sponsored products are cost-per-click ads that show up on Amazon’s results page when a customer searches for something. Boasting a 37.8% Data offers a bigger payoff than blind luck.

Advertising 80

Advertising Advertisers Real Estate Shoppers 80

Hubspot Marketing

DECEMBER 14, 2023

You can also create PPC ads for social platforms like Meta or ecommerce sites like Amazon. If people can only pay for your product with a credit card, you'll see an inflated customer acquisition cost and not understand why.” Image Source Shopify Shopify is a leading ecommerce tool used by millions of businesses around the world.

eCommerce 114

eCommerce Advertisers Advertising Promotion 114

Litmus

SEPTEMBER 24, 2024

Source: Really Good Emails Source: Really Good Emails Shoppers, especially during the holiday season, prefer buying from brands that give back. We expect to see countdown timers as a major trend again this year, especially as a crossover trend from eCommerce stores. Then, define your target audience.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Neil Patel

APRIL 12, 2021

Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Customer acquisition cost (CAC): This refers to how much it costs to acquire a new customer. Either way, nearly 50 percent of shoppers abandon their carts because the shipping costs are too high.

Shipping 139

Shipping Price Logistics Customer Acquisition 139

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. Pay to reach only holiday shoppers who are most likely to buy. Gift-givers and holiday shoppers have more choices than ever to consider.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. Pay to reach only holiday shoppers who are most likely to buy. Gift-givers and holiday shoppers have more choices than ever to consider.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

MAY 2, 2024

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. consumers from Salsify , 46% of shoppers will pay more for a brand they trust. Income Ecommerce marketing specialists make between $34,000 and $78,000 per year.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Use Insider

JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Director of eCommerce | Leading retail brand | Read more 5-star reviews on G2 Why do businesses need to rethink their WhatsApp strategy?

Branding 52

Branding eBook Transform Customer Acquisition 52

Unbounce

MAY 15, 2024

Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader. It sums up all costs incurred to acquire a new customer, including sales and marketing expenses, over a specific period. Run retargeting campaigns to bring back visitors who didn’t convert on their first visit.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Use Insider

SEPTEMBER 6, 2023

That way, you won’t waste your discounts (and as a result — your profit margins) on shoppers who would’ve bought even without a discount. Attribute Change: Again, this trigger gives you a lot of options, like starting a journey when a customer moves to a higher loyalty tear (e.g., eCommerce platforms. Customer service tools.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

Use Insider

OCTOBER 7, 2023

email, SMS, push notifications, online ads, and so on) to reach and convert these customers in a cost-effective way. Many companies use Insider’s AI-powered predictive segments to focus their ad spend, increase conversion rates, and lower customer acquisition costs (CAC). through on-site personalization).

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Customers.ai

NOVEMBER 21, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates.

eCommerce 52

eCommerce User-Generated Transform Customer loyalty 52

Use Insider

JANUARY 25, 2022

Today’s shopper experiences a minimum of six touchpoints before making a purchase, compared to pre-digital era interactions of around 2-3 touchpoints. Web, eCommerce personalization, and mobile personalization are possible with cross-channel campaign management. Cross Channel Campaign Management can help brands achieve this.

Shoppers 52

Shoppers Communications Marketers Marketing 52

CXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The number of online shoppers who add items to their cart but don’t complete a purchase. Customer acquisition cost (CAC).

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Use Insider

MAY 18, 2020

Imagine you’re an online shopper on the hunt for a new messenger bag. Transactional Data: a customer’s purchases, return actions, information gathered from payment systems like POS, and transactional activities on eCommerce sites. What are the differences between customer data platform and DMP? CDP vs. DMP.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Use Insider

MARCH 4, 2023

These features help you design a personalized experience for each customer across every touchpoint — from your website or mobile app through messaging channels like SMS and WhatsApp. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

Customer 52

Customer Transform Customer Journey User-Generated 52

Use Insider

APRIL 23, 2024

They also use other omnichannel personalization use cases, like enticing potential shoppers with targeted price drop emails and web push notifications. Overall, Slazenger’s decision to partner with Insider as their cross-channel customer experience solution resulted in: A 49x ROI within eight weeks.

Management 52

Management User-Generated Customer Journey Analytics 52

Use Insider

NOVEMBER 8, 2023

The first example is from the fintech industry, the next three are from the eCommerce world, while the last one is from a media company. Thanks to Architect, Slazenger’s team was able to engage shoppers with personalized messaging about products they’d shown interest in. They also sent contextual: Cart abandonment reminders.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Search Engine Land

JULY 1, 2024

With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions. Capture bottom-of-funnel searchers in your customers’ Post-TikTok journey TikTokers often switch to Amazon (more about Amazon below) or search engines for consideration and transactions.

SEO 106

SEO User-Generated PR Shoppers 106

Use Insider

DECEMBER 6, 2023

However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.

Retail 52

Retail eCommerce Shoppers eBook 52

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. within the ecommerce sector and 18.3% Ad spend on ecommerce could rise as high as +35.2%

Advertisers 52

Advertisers Advertising Retail Shoppers 52