Customer Acquisition Education User-Generated 
Martech
DECEMBER 16, 2024
But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. They decided to do something radical: talking with their customers instead of at them. This aligned its growth strategy with what mattered most to its users.
Martech
AUGUST 14, 2024
Create power user teams Identify your most proficient and enthusiastic users for each tool in your stack. These “power users” deeply understand the tool’s features and best practices. Hold monthly workshops to share their expertise, educate colleagues and onboard new team members.
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The Marketing Operations Leader
MAY 7, 2025
1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). It helps you understand which channels are the most efficient and where acquisition is most expensive. 6️⃣ Growth Loop Diagnostics This report visualizes how users move through your core growth loop (e.g.,
Martech
JANUARY 14, 2025
Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Users bounce from app to app while streaming media on smart devices and then hop on social media to get advice from friends. Each phase of the funnel feeds the remaining stages.
Neil Patel
JUNE 25, 2025
Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. But that’s just one example of Spotify’s custom playlists.
Hubspot Marketing
MARCH 3, 2025
But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Something was off.
Litmus
OCTOBER 16, 2024
You can then create targeted actions or triggers that guide customers seamlessly from one stage to the next. For example, a SaaS company might define stages like: Free trial sign-up (Awareness) Feature exploration (Consideration): Familiarizes users with the product’s value and influences their decision to convert to paying customers.
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