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How to use the new customer acquisition goal in Google Ads

Search Engine Land

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. Former customers who fell within your standard 540-day window.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

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Even great demand gen can’t overcome a lack of brand marketing

Martech

Placing forms in front of all content, prioritizing lead gen over content consumption. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. Which, while coming from a place of good intent, is ultimately a bad idea.

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How Shein and Temu threw a bomb at eCommerce conventions

Businesses Grow

And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. It’s the second-most downloaded retail app. Again … what?

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

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Three ways marketing leaders can build recession-proof CX strategies in 2023

Use Insider

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment.

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How CDPs help marketing teams drive growth and efficiency

Use Insider

What’s a customer data platform (CDP)? A customer data platform (CDP) is software that takes customer data scattered across disparate sources and brings it together in one place. It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. And many more.