Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 95

Health Customer Journey User-Generated Marketers 95

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.

Product 89

Product SEO Customer Acquisition eCommerce 89

Customers.ai

NOVEMBER 18, 2024

This targeted approach can lead to increased engagement and higher conversion rates, effectively turning previously lost opportunities into sales. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

MAY 12, 2025

People may think of a personal brand as something that just drives customer acquisition, but its incredibly multi-functional. Step 2: Identify your market of one. I call this your market of one. In my case, my market of one is HubSpots CMO, Kipp Bodner. Step 3: Find your content ikigai.

Branding 107

Branding CMO Health Customer Acquisition 107

Neil Patel

OCTOBER 21, 2020

This isn’t always as clear until you breakdown the benefits that come with marketing automation. Here are ten ways a marketing automation consultant can help you grow your business. More targeted marketing: Many companies force their customers into the same marketing funnel.

Customer Acquisition 134

Customer Acquisition Marketers Marketing Retail 134

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Let’s try it.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Vertical Response

JUNE 4, 2025

This means creating a unique and recognizable image, voice, and message that consistently resonates with your target market. Companies like Nike and Coca-Cola are prime examples of how a clear and consistent brand identity can lead to great success and enduring customer loyalty.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. Have some broad assumptions about your target audience, and then narrow down. Your team can begin by identifying demographic segmentation for your customer persona. This includes: Age.

SEO 139

SEO Customer Acquisition Advertising Advertisers 139

Neil Patel

APRIL 12, 2021

You can devote more resources to buying (and selling) the products your customers truly want, and you’ll waste less stock in the process. There are already a few successful beauty boxes on the market, such as Glossybox: Glossybox carries a wide variety of skincare products from big companies all around the world.

Shipping 134

Shipping Price Logistics Customer Acquisition 134

Lynton Web

NOVEMBER 26, 2024

Marketing operations work closely with sales to optimize lead scoring models and handoff processes, partner with product teams to track feature adoption, and support customer success with engagement metrics. Cross-departmental collaboration strengthens this analytical approach.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Vertical Response

JUNE 23, 2024

Understanding the Concept of Target Audience A target audience is a specific group characterized by behavior and specific demographics, which is narrower than the target market representing the general consumer base a company aims to sell to.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Neil Patel

OCTOBER 21, 2021

Evaluate Campaign Targeting. Identifying your target market is a crucial step in ensuring a successful quarterly campaign season. You can then split the budget for each platform based on a few different factors, such as: previous platform success target market share ad type and opportunity.

Key Performance Indicator 139

Key Performance Indicator Advertising Advertisers Customer Acquisition 139

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. You might not need an org structure right away, but the more products you develop and people you hire, the harder it'll be to lead your company without this crucial diagram.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Lusha

NOVEMBER 11, 2024

A lead is someone who has shown interest in your product. How Leads and Prospects Differ Leads and prospects are both potential customers, but they’re different in key ways: Engagement : Leads have shown interest in your product. Prospects still need to learn they need your product. What’s a Lead?

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Marketing Insider Group

FEBRUARY 13, 2023

What Is B2B Marketing? B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. For example, companies that sell SaaS , or software as a service, often target other organizations with B2B marketing.

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Let’s begin.

Advertising 135

Advertising Advertisers Price User-Generated 135

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Customer acquisition costs (CAC) are on the rise. How Content Marketing and PR can Work Together. Current Challenges in Lead Generation.

PR 123

PR Whitepaper Content Marketing eBook 123

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Product usage data (frequency of use, duration of use, etc.)

Customer Journey 101

Customer Journey Transform Customer Acquisition Price 101

Search Engine Land

JANUARY 17, 2024

Every team member must embody the brand in their roles, whether creating marketing materials or engaging with clients, for a cohesive representation of the brand as a business entity. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. What audience you serve.

SEO 114

SEO Branding Entertainment Whitepaper 114

DIY Marketers

FEBRUARY 23, 2022

I recommend that you take the time to reach out personally to your favorite customers and find out what attributes they share such as; what problem did they have that you solved, what triggered the problem, and what made your solution ideal for them. Copy Your Competitors Target Market. Buyer Persona Tools and Templates.

Customer 92

Customer Customer Acquisition Analytics Target Market 92

Sprout Social

MARCH 15, 2017

Some examples of questions that might help you define your core marketing needs, include: Do you need to reach a new audience as your company pivots its business model? Do you want to drive sales for a new product launch? As a social media marketer, you want to demonstrate your ability to help the company attract this core audience.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 111

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Customer Journey 113

Customer Journey Customer Manufacturing Marketing Automation Platform 113

OnPassive Marketing

APRIL 29, 2022

This data then can be used to make additional targeted marketing lists or even sold as “directories” in an attempt to expand your customer base. 2) Greater reach and engagement – Marketing automation can help businesses engage with a wider audience more effectively, resulting in increased brand loyalty and sales.

Customer 90

Customer Branding Social Media Marketing Marketing 90

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals. The result?

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Use Insider

DECEMBER 16, 2023

What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. The customer’s reachable channels. This can help you boost conversion rates and maximize your marketing budget.

Customer 103

Customer eCommerce Customer Journey Food 103

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. Inbound marketing can also help you increase revenue and decrease expenses. Why Inbound Marketing Is Essential For Sustainable Business Growth. Define Your Target Market.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Sprout Social

JULY 14, 2023

If sales are disqualifying a large percentage of marketing qualified leads (MQLs) then misalignment is likely to be an issue. Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. This negatively affects the overall customer experience.

Key Performance Indicator 98

Key Performance Indicator Marketing Marketers Communications 98

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

Hubspot Marketing

DECEMBER 14, 2023

“That's not to say that you need to rebuild all of your ads and landing pages,” says Brent Stirling , a performance marketing consultant who formerly ran paid social ads at Shopify. In addition to your ad spending, you may also see differences in how your international customers spend. The costs vary. Context is key.

eCommerce 103

eCommerce Advertising Advertisers Promotion 103

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Build social proof.

Marketing 128

Marketing Marketers User-Generated Promotion 128

Neil Patel

MARCH 8, 2023

Why Customer Lifetime Value (CLV) Matters Understanding how to measure customer loyalty is increasingly important in today’s competitive market. Take a look at how the customer’s lifecycle (lifetime value or LTV) impacts virtually every sector of an e-commerce business. LTV is part and parcel of it all.

Customer 88

Customer Shipping Price Customer Acquisition 88

Lusha

DECEMBER 9, 2024

Sales reps reach out directly to potential customers who might need to know they need your product or service. When Outbound Sales Shine: You know exactly who your target audience is and what keeps them up at night. You’ve got a brand-new product and need to get the word out fast.

Communications 52

Communications CRM Direct Mail Whitepaper 52

Duct Tape Marketing

JANUARY 8, 2019

In fact, the number of leads that actually become customers is only around 10 percent. So that means you should really be focused on creating highly targeted marketing messages that are likely to appeal to that small sliver of the population, rather than trying to please everyone. That’s not quite true.

Customer Acquisition 64

Customer Acquisition Inbound Marketing Energy Price 64

Use Insider

MAY 2, 2024

To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more. Once you have this 360-degree view, you can leverage that data for targeted marketing and to implement personalized recommendations and offers.

Retail 52

Retail eBook eCommerce Customer Acquisition 52