Hubspot Marketing

JUNE 18, 2025

For instance, research from Capital One shows that retailers using three or more channels increased consumer engagement 250% over single-channel retailers. For instance, a “give $10, get $10” offer from just about any local retailer or restaurant offers a solid example of referrals in real life.

User-Generated 116

User-Generated Direct Mail Marketing Marketers 116

Digital Marketer

NOVEMBER 20, 2024

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Monique Morrison We’re doubling down on our loyalty systems and predictive AI strategies for our retail and eCommerce clients.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

SocialPilot

DECEMBER 23, 2024

BirdEye Best for: BirdEye is ideally suited for customer-centric businesses that rely heavily on online reviews and interactions for growth, such as those in the hospitality, healthcare, and retail sectors. It is most beneficial for businesses that require precise and uniform business information to attract and retain customers.

Management 45

Management Price Retail User-Generated 45

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. by posting about it on social media).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

MAY 28, 2021

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? What Is Multiple-Location SEO? The solution is multiple-location SEO.

SEO 145

SEO Shipping Food Retail 145

Businesses Grow

JANUARY 17, 2024

Temu and Shein are dominating the retail scene, seemingly coming out of nowhere. And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. It’s the second-most downloaded retail app.

eCommerce 118

eCommerce Fashion Shoppers Retail 118

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

NOVEMBER 3, 2020

Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

Kevin Indig

MARCH 8, 2023

Programmatic SEO is the most effective way to scale SEO. So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. AI changes the programmatic SEO dynamic.

SEO 59

SEO Customer Acquisition Shipping User-Generated 59

SMA Marketing

JANUARY 11, 2024

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. SEO The next is SEO, search engine optimization. It’s a system that manages your content, like WordPress.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

CXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Take Monsieur Chaussure, a European leather shoe retailer.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sachs Marketing Group

JANUARY 5, 2024

It’s a way of buying visits to your site, as opposed to earning them organically via SEO. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. You bypass the time-consuming and often unpredictable organic SEO process with PPC ads.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Hubspot Marketing

SEPTEMBER 29, 2022

For example, a B2B software-as-a-service (SaaS) company might choose to focus on customer acquisition and churn, whereas a brick-and-mortar retail company might focus on sales per square foot or average customer spend. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC). Sales KPIs.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Search Engine Land

MARCH 1, 2023

Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization 2020: The international SEO expert shared advice on managing her SEO clients while traveling to help educate the SEO industry. by Tony Edward 2017: Should you bother rewriting your ads?

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

CXL

FEBRUARY 3, 2022

Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. Map out the customer journey: When to test. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Image source.

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Moz

SEPTEMBER 29, 2019

If you find your website in this position, don't give up on SEO! As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right? Even with an authoritative site, it's difficult to rank your site for the search "SEO service" nationally. When you can hijack "brand alternative" keywords.

Retail 60

Retail SEO Health Customer Acquisition 60

Litmus

SEPTEMBER 25, 2024

SEO and PPC: Increases visibility and attracts high-quality leads. Retargeting: Re-engages potential customers based on previous interactions. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Capture attention with SEO-optimized content and influencer collaborations to drive awareness.

Management 82

Management Marketing Marketers CRM 82

Welcome Software

DECEMBER 28, 2023

According to the National Retail Federation, a record 200.4 Commerce is at the top of many minds, considering we just made it through the Holiday season gauntlet of premium online shopping days – Prime Day, Thanksgiving, Black Friday, Small Shopping Saturday, and Cyber Monday.

Shoppers 40

Shoppers Customer Acquisition Retail Shipping 40

Welcome Software

DECEMBER 14, 2023

According to the National Retail Federation, a record 200.4 Commerce is at the top of many minds, considering we just made it through the Holiday season gauntlet of premium online shopping days – Prime Day, Thanksgiving, Black Friday, Small Shopping Saturday, and Cyber Monday.

Shoppers 40

Shoppers Customer Acquisition Retail Shipping 40

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. But first, I want to share WHY I think sharing this type of research is so important for the SEO community.

Real Estate 56

Real Estate Food SEO User-Generated 56

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Use Insider

FEBRUARY 9, 2024

In contrast, enterprise marketers leverage a wider array of channels across digital (like social media, email, SEO, and PPC) and traditional media (such as television, radio, and print). The result was an astounding 700% increase in customer acquisition and a 49x ROI in just two months.

Marketing Strategy 52

Marketing Strategy User-Generated Marketing Marketers 52

Power Digital Marketing

MARCH 30, 2020

SEO Marketing During the COVID-19 Crisis. Does COVID-19 Affect How I do Business with My Customers? A smart move is to invest in SEO-based content now while other businesses are pulling back on this spend. SEO content is a long-term investment in your business and traffic growth. B2B Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Exposure Ninja

JUNE 15, 2022

Your customer acquisition cost will be cheaper. Retailers were taking immediate action to reduce their outgoings and shore up the ship. How to Create an SEO Strategy. How to Do SEO Competitor Analysis (Step-by-Step Tutorial). Reduce risk. How to Create a Content Marketing Strategy. How To Create a PPC Strategy.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Duct Tape Marketing

FEBRUARY 28, 2018

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. They sell retail things, but Amazon Prime is their brilliant subscription service. And it’s actually a marketing vehicle for their one-off retail, their transactional retail, as well.

Shipping 47

Shipping Retail User-Generated Entertainment 47

Digital Marketer

MAY 19, 2023

Because, if AI continues its meteoric rise, SEO’s value could crumble like a cookie. Let’s talk about the decline of traditional retail stores and the rise of e-commerce, an area that exploded during the pandemic. How customized are your solutions for each customer?

User-Generated 75

User-Generated Marketing Marketers Transform 75

Jeff Bullas

FEBRUARY 13, 2023

Social media can also help drive traffic to your site, assist with link building for SEO, keep an eye on your competitors, and so on. Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition. In fact, it can benefit your SEO greatly.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

JULY 1, 2024

What’s the “new” SEO ? But that doesn’t mean SEO is dying, like some people say. It’s evolving and SEOs need to adapt to help maintain overall traffic levels through new ways of thinking and modern practices. So, why call this the “new” SEO? It’s about having a strategic SEO-focused influence over social.

SEO 106

SEO User-Generated PR Shoppers 106

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Marketing Insider Group

FEBRUARY 8, 2021

Unless your SaaS company is an industry giant, you need to inform your target customers that you have a service that can help them. In fact, Neil Patel has steered his SEO software service into a business powerhouse simply by providing customers and prospects actionable information on his blog and newsletter. Legacy Brands.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Marketing Insider Group

MAY 11, 2020

By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. How will you interact with customers, partners, and industry experts on the site? Ecommerce retailers are in a new boat now. And how will this help you meet your content marketing goals?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Lusha

NOVEMBER 4, 2019

SEO and content are critical to any marketing and sales campaign in 2019; the same can be said of recruitment at the highest levels. Many candidates, like retail workers or healthcare professionals, work on-the-go jobs and don’t have time for email or phone calls – but can shoot off a quick text.”. Check Those Text Messages.

Customer Acquisition 40

Customer Acquisition Finance Marketing Marketers 40

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18