Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Analytics 109

Analytics Customer Journey User-Generated Customer loyalty 109

Search Engine Land

JANUARY 17, 2024

A brand is the cornerstone of marketing, shaping how a business: Communicates with customers. Skillfully managing and conveying a strong brand message empowers your business to influence customer behavior, fostering confidence and trust, ultimately leading customers to choose you over competitors. Positions itself in the market.

SEO 122

SEO Branding Entertainment Communications 122

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand.

Branding 98

Branding Analytics Management Customer 98

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Buffer Marketing

MAY 23, 2024

  So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite. This platform enables users to streamline their workflow, reducing the need to switch between different tools and dashboards. What is Meta Business Suite?

User-Generated 113

User-Generated Analytics Management Advertising 113

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. It doesn’t stop there.

Social Media Marketing 110

Social Media Marketing Communications User-Generated Management 110

Hubspot Marketing

DECEMBER 4, 2023

Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim. Create engaging graphics. Add an action button.

Gen Z 124

Gen Z User-Generated Millennials B2C 124

Lynton Web

MAY 25, 2024

Today, businesses constantly seek ways to enhance efficiency, improve customer relationships, and drive growth. One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. This allows for more targeted marketing campaigns and personalized customer experiences.

CRM 97

CRM Transform Communications Management 97

Buffer Marketing

MARCH 21, 2024

In this comprehensive guide, I’ll share my proven process for repurposing blog content into high-performing LinkedIn posts. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. This signals strong repurposing potential.

Thought Leadership 112

Thought Leadership Inbound Marketing Promotion User-Generated 112

Customers.ai

FEBRUARY 6, 2024

It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. Let’s explore how to make your brand stand out and draw in those crucial initial engagements. In the awareness stage, you need campaigns and creatives that capture attention and engage prospects.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Use Insider

FEBRUARY 16, 2024

It’s not me—it’s you Like many brands worldwide, SRG and Adidas had hit a wall with their growth strategies and martech platforms. Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors,” explains Adidas’ Senior Ecommerce Manager. “We For Adidas, the issue was scalability.“Our

Retail 105

Retail eCommerce User-Generated Product 105

Martech

FEBRUARY 8, 2024

Extended reality (XR) is creating innovative ways to engage customers with unique experiences. It collects information without overwhelming customers and ensures details remain up to date. However, these won’t do much without proper data management and cloud infrastructure. Cloud integration plays a vital role here.

Transform 111

Transform Finance Marketing Marketers 111

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. Key Takeaways Effective email marketing hinges on crafting enticing subject lines, engaging content, and clear calls to action, which can be enhanced using tools like ChatGPT for prompt generation and personalization tactics.

Email Marketing 66

Email Marketing Law Customer Journey Marketing 66

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Strategies for Reddit brand management and engagement Brands must now navigate potential risks such as negative comments and misinformation.

Brand Management 114

Brand Management Management Branding User-Generated 114

Rock Content

MAY 3, 2024

So, how do you transform static content into something that engages your audience? Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Engagement Interactive e-books encourage readers to interact with elements on the page.

Transform 77

Transform Key Performance Indicator User-Generated Education 77

Rock Content

MAY 10, 2024

Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery. They also love purchasing things they like without having to click away from the platform first.

Shoppers 74

Shoppers Gen Z Digital Marketing User-Generated 74

Buffer Marketing

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 LinkedIn carousels are a great content format for many reasons.

Transform 125

Transform User-Generated Thought Leadership Copywriting 125

Buffer Marketing

APRIL 22, 2024

The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. Which social platforms should you choose? This guide takes into consideration these common questions faced by one-person businesses. What should you post?

Thought Leadership 106

Thought Leadership Real Estate User-Generated Food 106

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. There are new bulk restrictions from major email platforms. So what do you look for when evaluating email automation platforms? Personalization and dynamic content.

User-Generated 125

User-Generated Email Marketing B2C Marketing 125

Search Engine Land

MAY 30, 2024

Here is a breakdown of content types and the strategy behind them: Core site content : The goal of this content type is to educate prospective customers about products or services. Shareable content : Use these deliverables as a way to grow authority and reach through backlinks and social engagement.

Product 95

Product SEO Transform User-Generated 95

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Formless jas customizable templates, multilingual support and easy integration.

User-Generated 101

User-Generated Retail Shoppers Promotion 101

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! The importance of lead nurturing cannot be overstated in a world where customers are bombarded with endless marketing and sales messages. Why is Lead Nurturing Important?

Customer 105

Customer Education Analytics Communications 105

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

CRM 98

CRM New Technology Marketing Marketers 98

AWeber

MAY 22, 2024

This guide clears that up for you and provides a crystal-clear explanation (with plenty of examples!) I’ve shared many of their stories and insights, plus a few priceless tips, in the guide below. Exist as a published page on your website or on a marketing platform. Landing pages guide visitors to take one single action.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Martech

FEBRUARY 23, 2024

How can we increase engagement and guide these unseen visitors toward becoming known? How do we engage visitors when we know so little about them? By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement.

Transform 95

Transform Customer Journey Analytics Millennials 95

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Branding 98

Branding Fashion Food COS 98

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. This is where customer journey orchestration (CJO) comes in.

Customer Journey 79

Customer Journey Digital Marketing Customer Marketing 79

Search Engine Land

DECEMBER 11, 2023

The objective of the campaign is to re-engage houseplant purchasers to visit your garden center branch in the month of February. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 104

Promotion B2C Retail Direct Mail 104

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. But in case you need a walkthrough, here's our guide on how to get started. Customize your account. Begin sharing and engaging.

Social Media Marketing 106

Social Media Marketing Marketing Marketers Promotion 106

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. ” GenAI for custom service.

Customer 111

Customer User-Generated Market Segmentation Direct Marketing 111

Hootsuite

JANUARY 2, 2024

Engagement rate: How many people engage with your content vs. how many people see it. Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. Our blog post on the demographics of the major social platforms is a good place to start your research.

CRM 106

CRM User-Generated SEO Management 106

Hootsuite

APRIL 25, 2024

This comprehensive guide examines the top contenders for content curation software. This guide on content curation will teach you everything you need to know. #1 Want to share custom performance reports with your leadership team? Key features: Custom feeds. But it doesn’t have to be so hard. 1 Social Media Tool Create.

Management 89

Management Price Analytics User-Generated 89

Buffer Marketing

MAY 29, 2024

It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform.  Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.    

Gen Z 76

Gen Z Millennials Finance User-Generated 76

Lynton Web

MAY 11, 2024

In this comprehensive guide , we'll explore HubDB's features, benefits, and practical applications to help you unlock its full potential. This level of personalization enhances user engagement and conversions, creating a unique experience for each visitor. You can access specific fields, filter records, and loop through data sets.

Transform 98

Transform Whitepaper User-Generated Management 98

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52