Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Martech

NOVEMBER 4, 2024

Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Aim to lead the way in setting new standards of customer-centricity.

Transform 120

Transform Retail Manufacturing eCommerce 120

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

SEPTEMBER 12, 2023

What parts of your email design are holding your customers back from converting? The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Customer Journey 129

Customer Journey eCommerce Customer Law 129

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 115

Customer B2C CMO Customer Journey 115

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? Lapsed customer?

Health 96

Health Customer Journey User-Generated Marketing 96

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. It’s an organizational one.

Transform 105

Transform CMO Retail Customer Journey 105

Marketing Insider Group

FEBRUARY 4, 2021

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. Let’s learn five essential strategies you can use to improve your eCommerce user experience. In the competitive world of eCommerce, you can’t afford to lose 20% of your page views.

eCommerce 145

eCommerce Shoppers Customer Journey Shipping 145

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Let’s get into it. The result?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

AUGUST 2, 2024

Are they currently in the market?” What was once a controversial approach to statistics is nowadays at the core of how the web and ecommerce function. Returning to your business case, what can you know about people who are potential customers of yours? Not that anyone ever had arguments about marketing spend.)

Customer 115

Customer Customer Journey eCommerce Analytics 115

Martech

FEBRUARY 16, 2023

Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. The first step is to find it.

Customer Journey 105

Customer Journey Customer eCommerce Email Marketing 105

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hootsuite

OCTOBER 13, 2022

Mapping the customer journey can give you a way to better understand your customers and their needs. As a tool, it allows you to visualize the different stages that a customer goes through when interacting with your business; their thoughts, feelings, and pain points. What is a customer journey map?

Customer Journey 114

Customer Journey Customer Shipping Shoppers 114

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

AUGUST 13, 2024

“ What Wang sees is Braze customers who have centralized their data in a data warehouse syncing those elements relevant to personalized customer journeys into Braze and setting up customer journey orchestration within Braze. “Those guys are going to market with a composable CDP as well.

Customer 118

Customer Customer Journey eCommerce CRM 118

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. We’re nothing if not adaptable!

eCommerce 105

eCommerce Customer Journey Shoppers Marketing 105

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. Most social media networks currently offer free built-in solutions for advertising, selling and customer service — a.k.a What is social media ecommerce marketing?

eCommerce 145

eCommerce User-Generated Advertising Advertisers 145

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Consider it your ecommerce gift that keeps on giving.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Hubspot Marketing

JULY 2, 2025

Table of Contents Why Marketers Are Prioritizing Zero-Party Data How to Collect Zero-Party Data Things to Consider During Zero-Party Data Collection Why Marketers Are Prioritizing Zero-Party Data Apple‘s Mail Privacy Protection and GDPR have accelerated the shift to zero-party data. Build customer profiles gradually.

User-Generated 104

User-Generated Transform Customer Journey Communications 104

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Processing.

Retail 119

Retail Shoppers Advertising Advertisers 119

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. Is there a marketing use case for ChatGPT? How will bots help marketers in the year to come? Flooding customers with too many abandoned cart messages is one thing.

Transform 122

Transform eCommerce Shoppers Retail 122

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketing 87

Marketing Marketers User-Generated Promotion 87

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Making personalization easier Personalization requires careful coordination. What could go wrong?

Shipping 121

Shipping eCommerce Customer Journey Analytics 121

Customers.ai

JANUARY 7, 2025

So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Book a Demo 1.

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Customers.ai

JANUARY 6, 2025

Customers expect more now. The ecommerce brands delivering that more are winning big. Advanced marketers know its no longer about who your customers are its about what they do. Good marketers have moved onto real-time data, behavioral insights, and AI-driven segmentation. And guess what?

Customer 92

Customer eCommerce CRM Shipping 92