Martech

MARCH 10, 2025

And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. ” Furthermore, 70% of Gen X are interested in all types of physical mail, including marketing.

Direct Mail

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.

Gen Z

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Read more: It’s Giving… Marketing to Gen Z

Gen Z

Martech

SEPTEMBER 24, 2024

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Gen Z values innovative marketing. The Gainsight partnership. ” Why we care.

Gen Z

Search Engine Land

AUGUST 8, 2024

The attention span of the Gen Z generation is down to 2.8 Video can amplify your narrative and get your brand in front of an audience in the format they are comfortable consuming, but you must be concise. AI favors shorter videos to align with consumer behavior. 15 to 30 seconds is the sweet spot, especially for cold audiences.

Gen Z

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving.

Gen Z

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z

Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app.

Gen Z

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant. WhatsApp customer service Many brands also host a WhatsApp customer service number.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service.

Transform

Sprout Social

JULY 31, 2025

Instead of depending on shelf space or in-store promotion, DTC brands take control of the entire customer journey, from awareness to conversion to loyalty. Some 40% of social media users think it’s cool when brands jump on trends (though Gen Z is more likely to think so than older generations).

Gen Z

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

Marketing Strategy

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. Interests and Preferences: Hobbies, values, and the type of content they engage with.

PR

Power Digital Marketing

JUNE 6, 2025

This level of granularity helps you reach the right people with the right message—whether you’re targeting niche B2B audiences on LinkedIn or Gen Z consumers on TikTok. Paid social platforms offer advanced targeting based on demographics, interests, online behaviors, purchase intent, and even life events.

Advertisers

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Lets walk through the journey, stage by stage. Its already here, and its shaking the foundation of how buyers find, evaluate, and choose vendors.

Transform

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z

Sachs Marketing Group

MAY 30, 2025

Social Media as a Search and Commerce Platform Platforms like TikTok and Instagram have evolved beyond social networking, becoming significant search engines and commerce platforms, especially among Gen Z users. Develop a Cohesive Omnichannel Strategy Ensure consistent messaging and user experience across all platforms.

Gen Z

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. CLICK HERE TO FIND OUT HOW ILLUMIN CAN HELP YOU MAKE THAT WINNING SHOT THIS MARCH MADNESS SEASON.

Advertisers

Digital Marketer

NOVEMBER 20, 2024

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Learn from real-time customer behavior. Map and automate your customer journey, from first touch to repeat buyer.

Digital Marketing

Use Insider

JUNE 23, 2025

Instead of just reacting to user prompts, these new AI-powered assistants are the new digital front-line workers — they guide users, answer product questions, and deliver highly personalized product recommendations across all stages of the customer journey.

Retail

Businesses Grow

MAY 19, 2025

She didnt just talk about the importance of authenticity; she showed us how different generations construct it. For Gen Z, legitimacy and consistency matter more than you’d expect. The AI-influenced customer journey Dr. Matt Wilkinson brought PhD-level clarity to the AI conversation.

Gen Z

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. The younger your customers are, the more likely they’ll flee, according to the PwC findings. More than half of U.S.

Gen Z

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request. A main target is Gen Z. “A

Retail

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Content Marketing

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. The question is: will your brand be present 24-7 and be ready to capture these high-intent customers? trillion by 2025.

Customer

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey

Calvyn Lee Blog

JANUARY 28, 2023

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster.

Market Trends

Hubspot Marketing

APRIL 11, 2022

TikTok's massive success is due to following its user's lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey. TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey. Let's be honest.

Gen Z

Search Engine Land

MAY 30, 2023

GA4 lets those with Editor or Marketer roles create audience triggers when users reach key milestones like initiating X sessions, reading Y articles, or crossing Z conversion thresholds. Learn how users are moving through the customer journey unexpectedly. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Forming relationships with relevant influencers is a cost-effective way to hone in your Instagram social selling promotions on people who will realistically become customers. Instagram ads.

Gen Z

Martech

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. The name of the game is personalization.

Transform

Hubspot Marketing

MAY 27, 2024

I’ve personally discovered that how my customers see themselves is often more important than how I see them (even if my view is more realistic). Determine your average customer journey. This step involves knowing my customers' next move. After I nail down the customer journey , I begin segmenting my audience.

Gen Z

Scoop.it!

NOVEMBER 2, 2023

Businesses targeting Gen Z consumers (leaders in social buying) have to invest massively in social media marketing, especially in TikTok and Instagram. Customer Journey Mapping By analyzing user behavior at different stages of the customer journey, marketers can create more effective strategies for each stage.

Digital Marketing

Hootsuite

DECEMBER 10, 2019

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? The most confident marketers gather data at every stage of the social customer journey. One of Seventeen magazine’s most popular TikToks showcased the art of bullet journaling. What you should do in 2020.

Gen Z