Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 110

Branding Tentpole Entertainment Transform 110

Hubspot Marketing

APRIL 21, 2025

With this data in mind, according to our survey, it's no surprise that TikTok, Instagram, and YouTube are the top social media platforms for short-form videos and will see more investments from marketers than the other platforms in 2025. Brands will prioritize partnering with smaller influencers to create social media videos.

Social Media Marketing 83

Social Media Marketing User-Generated Influencer Marketing Customer Journey 83

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price 119

Price Thought Leadership Transform User-Generated 119

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Martech

JANUARY 15, 2025

Brands will increasingly use creator-driven content to guide audiences seamlessly from trust-building narratives at the top to conversion-focused endorsements at the bottom, said Joseph Perello, CEO of creator marketing platform Props. I expect to see some major improvements and even some totally new leap-frog startups emerge.

Gen Z 119

Gen Z Whitepaper Social Media Marketing Millennials 119

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Sprout Social

DECEMBER 16, 2024

It’s our mission to continue helping our customers capitalize on these opportunities (without the headache of extra training or implementation). Delivering faster, personalized customer care Every stage of the customer journey exists on social. For brands, responding to questions is the bare minimum.

Product 72

Product Transform Influencer Marketing User-Generated 72

Traackr

AUGUST 29, 2017

Get access to first-of-a-kind data on the current and future state of influencer marketing to connect influencers, buyer behaviors, and the customer journey.

Influencer Marketing 81

Influencer Marketing Customer Journey Marketing Marketers 81

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. Video content for storytelling and product demos.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

SEPTEMBER 19, 2024

SocialPubli’s Brand Detector streamlines the process of evaluating influencers by analyzing their content and interaction trends. It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns.

User-Generated 65

User-Generated Customer Journey Analytics Influencer Marketing 65

Sprout Social

JANUARY 27, 2025

By bringing together teams across marketing, including our marketing operations, SEO, and field and events teams, we were able to reexamine the customer journey and set up measurement systems that benefited all teams. This new multi-touch attribution model uncovered a 5,800% increase in additional pipeline impact.

Communications 71

Communications CMO Transform Customer Journey 71

Sprout Social

APRIL 29, 2025

We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement. Through strategic acquisitions of SimplyMeasured, Repustate and Tagger, we laid the foundation for robust Listening and Influencer Marketing solutions and accelerated our AI technology roadmap.

Transform 103

Transform CMO Marketing Mix Customer Journey 103

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Hootsuite

OCTOBER 7, 2024

If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers. Buffer for more on how these platforms compare.

Analytics 118

Analytics PR Price CRM 118

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 133

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 133

Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83

Sprout Social

FEBRUARY 28, 2025

Influencer marketing statistics in the UK Influencer marketing continues to be a powerful strategy for reaching and engaging UK audiences. Increasing influencer market ad spending: forecast to reach 1.04 billion in 2025.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 95

Branding User-Generated Shoppers Fashion 95

Martech

APRIL 11, 2024

Google Gemini Gemini suggested: CRM Content Management System (CMS) Email Marketing Social Media Marketing Customer Data Platform Marketing Analytics Personalization Tools It also suggested Loyalty Programs, Influencer Marketing and Public Relations Software Dig deeper: Using AI to improve customer experience and customer journey orchestration ChatGPT (..)

CRM 133

CRM Marketing Automation Platform Retail Customer Journey 133

Martech

NOVEMBER 15, 2023

consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. Carefully craft compelling subject lines and preheaders that work together to get their attention,” said Kath Pay, CEO at Holistic Email Marketing.

Shoppers 124

Shoppers eCommerce Shipping Retail 124

Sprout Social

SEPTEMBER 2, 2021

Perhaps you’re looking to reach former or current customers. Either way, retailers need to create a social customer journey that encompasses all of the actions above versus only acquisition or attention. Social media for retail: How to create a compelling customer journey. Try your hand at social ads.

Retail 126

Retail Customer Customer Journey Promotion 126

Martech

MARCH 30, 2023

These include: Sending engagement prompts to website visitors that meet ideal customer profiles; enhancing reps’ dialogue in a conversation; turning notes or bulleted lists into messages; generating AI-powered recommended conversation responses; recommends or makes website text changes based on visitor data. IZEA Worldwide’s A.I.

Product 120

Product User-Generated Customer Journey Influencer Marketing 120

Calvyn Lee Blog

JANUARY 28, 2023

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars.

Transform 84

Transform Marketing Marketers Gen Z 84

Adobe Experience Cloud Blog

APRIL 23, 2015

Yet, as we’ve seen from our global counterparts’ results, we know it’s a crucial element of the customer journey, particularly if you have a complex product with a long sales cycle. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. And with our Salesforce and Zendesk integrations, effectively bridge the gap between sales and customer service to get a 360-degree view of your customer and their journey with your brand.

Branding 138

Branding Price Influencer Marketing Analytics 138

Sprout Social

SEPTEMBER 5, 2023

No longer just a tool for building awareness, social is now pivotal across the customer journey and audience segments. If you only relegate social resources and tools to the marketing team, you silo key insights, miss out on the benefits of cross-collaboration and minimize the impact of social.

Influencer Marketing 143

Influencer Marketing Communications User-Generated Management 143

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Adobe Experience Cloud Blog

JULY 24, 2018

This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. Enter customer marketing.

Customer Marketing 107

Customer Marketing Customer Direct Mail Thought Leadership 107

Martech

NOVEMBER 6, 2023

Who are B2B customers? Unlike most B2C transactions, when a B2B buyer begins the customer journey, they aren’t just representing themselves but a whole suite of decision-makers within their organization. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Get MarTech!

Customer 139

Customer B2C Transform Customer Journey 139

Traackr

MAY 28, 2015

As Brian Solis eloquently put it recently , “Customers aren’t following the customer journey you designed because they’re too busy hacking it.”. The journey of a modern customer is anything but predictable or linear; it involves multiple touch points. In regards to influencer marketing, the same applies.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Sprout Social

SEPTEMBER 30, 2021

Influencer marketing. Case in point, influencer marketing has exploded as a way for brands to get their products in front of their target audience through a more compelling and relatable manner. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 132

Gen Z User-Generated Shoppers Real Estate 132

Adobe Experience Cloud Blog

DECEMBER 3, 2018

Those not educated in web personalization , marketing/sales hand-off strategies, and customer journey analytics will understandably be lost when you start to explain how you’re spending your time.

Food 125

Food Transform Thought Leadership Customer Journey 125

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 on every $1 spent on influencer marketing last year.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). This model is straightforward and often used to highlight the impact of top-of-funnel marketing efforts such as awareness-building campaigns or initial website visits. However, it tends to overlook the contributions of other touchpoints along the customer journey.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketing 109