Animalz blog

JULY 22, 2025

That is the job of a great content strategist to figure out how you bring those things together and create customer journeys that do support the goal. They have customer journeys laid out to get to these end results that we wanted. How do we make sure we can fit that into a campaign that supports the business goal?

SEO

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. Why Use Customer Journey Mapping Tools?

Customer Journey

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper

Neil Patel

AUGUST 5, 2021

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Why Should Your Small Business Do Content Marketing? Start a Blog.

Whitepaper

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

Whitepaper

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. More below on how to develop your strategy.).

Video Marketing

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Learn how users are moving through the customer journey unexpectedly. Download a white paper. Complete a tutorial.

Digital Marketing

Marketing Insider Group

SEPTEMBER 20, 2021

Customer testimonials are extremely effective at influencing B2B purchase decisions. Content Marketing for Distributors: The A-Z Guide. Audience should be at the top of the priority list in every content marketing strategy. It also creates a win-win situation for your marketing strategy. A is for Audience.

Content Marketing

Marketing Insider Group

JULY 7, 2020

At any one moment, your blog has readers who are at every stage of their customer journey. Plan to publish at least two posts per month for customers at each stage. We’ve found that most companies don’t spend enough time and effort at the earlier stages of the customer journey. The Buyer’s Research Phase.

Whitepaper

Adobe Experience Cloud Blog

MAY 22, 2019

As many as 87% of enterprise B2B marketers are using content marketing today, yet only 3% say their application of content is “very effective.” Surprisingly, only 35% of organizations have even documented their content marketing strategy. First, content marketing is still in its infancy. Back to basics.

Whitepaper

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

Whitepaper

Marketing Insider Group

MARCH 31, 2020

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. In addition to personalized marketing messages, find ways to listen and respond to their questions. Employee Activation: A Giant Leap Beyond Engagement.

Market Trends

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Including a CTA or other motivator to pull them into the next stage of the buyer journey. Get serious about your blog.

Customer Acquisition

Scoop.it!

FEBRUARY 21, 2023

This article will explore the benefits of content marketing for accountants, provide creative content marketing ideas, and share best practices for your content marketing strategy. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. Need assistance creating an effective marketing campaign?

Whitepaper

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Track your content performance.

Marketing Plan

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing

Content Marketing Institute

MAY 4, 2018

Narrowing to the 208 B2B marketers in North America, we found: 46% report their content marketing and sales teams are highly aligned. 46% B2B marketers say their #contentmarketing & sales teams are highly aligned. 75% of those reporting high alignment have a documented content marketing strategy.

Content Marketing

Marketing Insider Group

AUGUST 20, 2020

This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. The Modern Customer Journey is No Longer Linear. Gone are the days when customers follow a simple three-step path towards a conversion. Mapping the Customer Journey with Data Analysis.

Whitepaper

SMA Marketing

APRIL 20, 2023

These scenarios happen when a content marketing strategy doesn't take the time to answer the questions many buyers need answered. Don't let user error or lack of understanding keep you from serving your clients and customers to the fullest. As with any strategy you are served best when you do things, well, strategically.

Content Marketing

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Create a timeline that maps pertinent “timing” events.

Content Marketing

Many Chat

JUNE 29, 2022

The best way to do this is by providing potential customers with the information they can use to make an informed decision. This could be in the form of blog posts, eBooks, white papers, or even infographics. The next stage is a consideration, where potential customers start to compare your product or service with alternatives.

Customer Journey

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. So, if you’re targeting prospects further along in the customer journey, deploying single-offer landing pages is a wise move.

Whitepaper

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper

Adobe Experience Cloud Blog

MARCH 1, 2019

Every piece of content serves a specific role in generating demand, so understanding how your audience members like to consume content and where they are in the customer journey is key. How do you expect to turn marketing-qualified leads into sales-qualified leads if you’re not capturing them to begin with? I’m glad you asked.

Thought Leadership

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Many factors influence intent. Complex automations.

B2C

Content Marketing Institute

OCTOBER 19, 2017

In other words, marketers do their companies a disservice when they consider only the presales stages of the customer journey , which Andrea labels discover, learn, try, and buy. Instead of snaking through the customer journey, as Andrea sketches it, you could envision these stages progressing down a marketing funnel.

Whitepaper

Scoop.it!

JANUARY 3, 2023

Here’s a better idea – a content mapping strategy. Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Ensuring that all customer touchpoints are covered. Build A Customer Journey Map.

Customer Journey

Marketing Insider Group

MAY 25, 2021

How to Use Buyer Intent Data to Fuel Your Content Marketing Strategies. Understanding buyer intent can empower your marketing team to create more personalized and meaningful experiences for users at every stage of the buyer’s journey. So how can you expect to carry out an effective content marketing strategy ?

Content Marketing

Duct Tape Marketing

SEPTEMBER 11, 2018

But I’d argue that there is real value in outbound marketing, when it’s done correctly. In fact, you can develop a sort of symbiotic relationship between inbound and outbound marketing tactics in order to create an even stronger overall marketing strategy. Tailor Your Inbound Approach Based on Outbound Success.

Outbound Marketing

Martech

NOVEMBER 20, 2023

Leveraging this often-overlooked strategy can set you up as the perfect fit for their technological needs. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s not just effective — it’s proven — with 63% of marketers seeing a jump in conversions with a personalized approach. FAQ browsers.

Email Marketing

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online.

Whitepaper

Duct Tape Marketing

APRIL 15, 2014

My take is that for organizations to take full advantage of the dramatic shift in the way people and organizations buy today they must intentionally blend inbound marketing, outbound marketing and inbound selling a way that mirrors today’s customer journey. Marketing is now in full content production mode.

Inbound Marketing

Marketing Insider Group

JULY 22, 2020

In order to create a truly personalized and optimized email campaign, you need to have a clear understanding of the buyer’s journey and the way that content helps your customers go from one phase to the next. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision.

Email Marketing

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it.

Whitepaper