Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But its all a lie.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketing 88

Marketing Marketers CRM Customer Journey 88

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Tactical marketing without a strategy is like a dog chasing its tail. Your customers are no different.

Customer Journey 98

Customer Journey Marketing Marketers SEO 98

Martech

MAY 2, 2025

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. Here’s why.

Non-Profit 84

Non-Profit Customer Journey Energy Customer loyalty 84

Customers.ai

AUGUST 12, 2024

Hey DTC marketers! So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels.

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Free trials: Users try the software for a limited number of days.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”.

Customer Journey 98

Customer Journey Customer B2C Price 98

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead? Where is the disconnect?

User-Generated 110

User-Generated Customer Journey Finance CRM 110

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their decision-making stage in the buying journey.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Building your foundation for focus There is such a low barrier to opening a creative marketing firm today. The market is saturated with creative and marketing service providers.

Performance Marketing 98

Performance Marketing Market Segmentation Marketing Marketers 98

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey.

Customer Journey 123

Customer Journey Energy Communications Branding 123

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C CMO 174

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce 62

eCommerce CRM Customer Journey Advertisers 62

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 138

Influencer Marketing Customer Journey Health Marketing 138

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. PPC professionals are often marketing-educated. Should you test making your customer journey uglier? In this scenario, your data tells you your audience converts using another page.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.

Analytics 115

Analytics Customer Journey Marketing Marketers 115

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 126

Customer loyalty Customer Journey Marketing Marketers 126

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 83

CMO Customer Journey Transform User-Generated 83

Martech

MAY 7, 2025

The solution to that disconnect is deeper integration between marketing platforms and customer data systems. That goes beyond attribution accuracy and is a fundamental shift in how marketing drives sustainable growth. Two customers may take the same action but offer vastly different long-term value.

CRM 75

CRM Customer Acquisition Transform User-Generated 75

Martech

JUNE 16, 2023

Organizations can realize sustainable growth, and marketing has to play a significant role in that. Marketing chasing the silver tech bullet Just this week, I was looking through my LinkedIn feed and saw this post from a colleague I have known and respected for quite some time. Remember that he was not saying marketing should do this.

Customer Journey 129

Customer Journey Marketing Marketers Customer 129

Martech

APRIL 18, 2025

Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams.

Transform 86

Transform Communications Customer Journey User-Generated 86

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. ’ What?

Whitepaper 126

Whitepaper Customer Journey Marketing Marketers 126

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JUNE 9, 2025

Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years. In B2B, complex buying decisions are rarely made on impulse.

Thought Leadership 62

Thought Leadership Transform CRM Customer Journey 62

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. How do your inputs and actions affect your customer journey? Get MarTech!

Shoppers 130

Shoppers B2C eCommerce Marketing 130

Search Engine Land

JULY 24, 2024

Identifying the root causes of PPC performance drops Understanding the potential causes of performance drops is the first step in addressing them. Seasonal fluctuations : Many industries experience seasonal changes in demand, which can affect PPC performance. can significantly impact performance if not monitored.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

MARCH 15, 2024

Integrating animated images into your layout will turn any humdrum email into a marketing event. Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand. Strive for balance It sounds obvious, yet balance is often overlooked in email marketing design.

Email Marketing 135

Email Marketing Marketing Marketers eCommerce 135

Martech

DECEMBER 13, 2024

Reason 1: Unified vision and team dynamics Lets face it: disconnected goals lead to fragmented marketing efforts. Happier customers who see real value in opening your emails and interacting with your brand. Second, teams may focus too much on their own part of the process, neglecting how it fits into the overall customer journey.

Key Performance Indicator 101

Key Performance Indicator Customer Journey Marketing Marketers 101

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform 52

Transform CRM User-Generated Price 52

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. Below are techniques and tips to incorporate into your marketing strategies that will help mitigate decision paralysis.

Marketing Strategy 120

Marketing Strategy Shoppers Marketing Marketers 120

Martech

JULY 26, 2023

While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. Its role spans the entirety of the customer journey. This makes marketing unique compared to product, sales and customer success. As such, marketers need to understand: How to achieve growth.

Customer Journey 97

Customer Journey Marketing Marketers Management 97

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. Graduating from Amazon.

Branding 112

Branding Logistics Retail CMO 112

Martech

FEBRUARY 13, 2025

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. ” Your UX is optimized, your customer journeys are refined, but you know showing more relevant content could drive more revenue. The partner is {insert your reasons here} than expected.

CRM 72

CRM Price Customer Journey Branding 72

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Get MarTech!

Product 116

Product User-Generated Customer Journey Influencer Marketing 116