Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. Considering quality and quantity is key to a long-term and sustainable SEO strategy.

SEO 117

SEO Customer Journey Education Branding 117

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

SEO 115

SEO Customer Journey eCommerce Customer 115

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 137

SEO PR Customer Journey Health 137

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 112

PR SEO Customer Journey Thought Leadership 112

Search Engine Land

OCTOBER 25, 2023

This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies? SUBSCRIBE See terms.

SEO 112

SEO Non-Profit B2C CRM 112

Search Engine Land

FEBRUARY 16, 2023

Google’s search choice screen had virtually no effect on search market share, perhaps by design 2021: As an antitrust remedy, the choice screen had not only failed to make the search market a more competitive space, it may have even reinforced Google’s dominant position.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 112

PR SEO Transform Customer Journey 112

Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 120

SEO PR Promotion Customer Journey 120

Search Engine Land

NOVEMBER 16, 2023

Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. How SEO can truly impact your business.

Management 111

Management SEO Thought Leadership Law 111

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. However, if executed well, SEO can help you significantly boost your sales. And this is why many brands fail to see how SEO can help them increase sales.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 103

SEO CRM B2C eBook 103

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. Building your customer journey map. Get the daily newsletter search marketers rely on.

SEO 90

SEO Customer Journey PR CRM 90

Search Engine Land

AUGUST 10, 2023

Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.

SEO 94

SEO Customer Journey User-Generated eCommerce 94

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Search Engine Land

NOVEMBER 9, 2022

SEO is a long-term play and requires patience. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. How to define and manage SEO expectations? SEO is big. How long does SEO take?

SEO 91

SEO Non-Profit Thought Leadership Customer Journey 91

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. At the moment, we’re still seeing an increasing demand for SEO services and corresponding employment opportunities.

SEO 101

SEO Real Estate PR Customer Journey 101

Search Engine Land

JULY 24, 2023

SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. A stronger brand can contribute to SEO. Both share many similarities. Have a path to success.

SEO 93

SEO Health Customer Journey Branding 93

Search Engine Land

FEBRUARY 16, 2023

Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. These developments simply highlight the nature of search where change is constant and inevitable. Seasoned SEO practitioners know that everything could be turned upside down tomorrow. SUBSCRIBE See terms. I'm OK with that.

SEO 103

SEO Customer Journey Education Place 103

Search Engine Land

DECEMBER 1, 2022

SEO is not just a marketing strategy. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. Google rewards businesses for investing in SEO. SEO builds trust between businesses and customers. It’s a game-changer. See terms.

SEO 102

SEO Traditional Marketing Health Customer Journey 102

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 98

SEO PR Key Performance Indicator Communications 98

Search Engine Land

MARCH 5, 2024

When it comes to SEO , the system is an information retrieval system (i.e., a search engine). This means that the IS score is the ultimate arbitrator of Google search quality overall and for many algorithms, regardless of which signals the algorithms look at. That’s really the fundamental SEO takeaway from that testimony.

Customer Journey 96

Customer Journey User-Generated SEO Digital Marketing 96

Search Engine Land

MAY 23, 2024

Here’s how to think about this choice and decide what’s best for your search marketing career. The T-shaped marketer I base my approach on the “T-shaped marketer” model: an expert in one area (vertical bar) with broader knowledge across related disciplines (horizontal bar).

Thought Leadership 95

Thought Leadership SEO Customer Journey Communications 95

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

MAY 10, 2023

This also includes balancing SEO and content best practices to ensure that content and sites are optimized for human help rather than robot rankings. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. The use of AI for SEO and content is set to grow 5x this year.

SEO 104

SEO User-Generated Non-Profit Promotion 104

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. If you haven’t yet, make sure to register for free for SMX Next.

Transform 135

Transform Non-Profit Health SEO 135

Search Engine Land

APRIL 8, 2024

This model is straightforward and often used to highlight the impact of top-of-funnel marketing efforts such as awareness-building campaigns or initial website visits. However, it tends to overlook the contributions of other touchpoints along the customer journey. Get the daily newsletter search marketers rely on.

Content Marketing 117

Content Marketing User-Generated Customer Journey Marketing 117

Search Engine Land

DECEMBER 6, 2022

Organization is critical for a good user experience and good SEO. information architecture and taxonomy) matter quite a bit in SEO. For many years, my agency handled SEO for a leading HVAC manufacturer. User experience needs to consider the customer journey. Get the daily newsletter search marketers rely on.

eCommerce 89

eCommerce SEO Manufacturing Price 89

Search Engine Land

JULY 11, 2023

This article explores tools and perspectives backed by behavioral psychology to get buy-in for your SEO strategy. One day, they are about to go and present their SEO strategy to five key contacts at a large client they have just won. In SEO, we often use big numbers such as “10k searches a month.” The team is on a high.

SEO 69

SEO Branding Education Transform 69

Search Engine Land

AUGUST 17, 2023

Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO. Historically search intent has been put generally into several specific categories. Commercial intent Google categorizes commercial intent as pre-transactional searches.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Search Engine Land

OCTOBER 6, 2023

Content orchestration: Omnichannel presence and connected customer journey. Semantic search and embracing entity-rich topical content. Multi-modal search capabilities: Text, voice, image, core business information. Technical SEO and structured data. Get the daily newsletter search marketers rely on.

CRM 119

CRM Customer Journey SEO New Technology 119

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. Get the daily newsletter search marketers rely on.

Traditional Marketing 123

Traditional Marketing Marketing Marketers Digital Marketing 123

Search Engine Land

OCTOBER 10, 2023

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. While some SEOs may worry about potential cannibalization, when done correctly and aligned with the audience’s needs, you can work around such issues.

Neuromarketing 121

Neuromarketing Customer Journey Energy Entertainment 121

Search Engine Land

MARCH 13, 2024

Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. Thinking deeper than just aiming to rank, what is the customer trying to do? See terms.

B2C 101

B2C Customer Journey SEO Place 101

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Key Performance Indicator 109

Key Performance Indicator Customer Journey Logistics User-Generated 109

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Get the daily newsletter search marketers rely on.

PR 123

PR Digital Marketing SEO User-Generated 123