Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 94

SEO Key Performance Indicator Whitepaper Analytics 94

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Timing matters.

Transform 82

Transform Marketing Marketers Gen Z 82

Marketing Insider Group

SEPTEMBER 20, 2021

Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. SEO is essential to ensure your content is visible to buyers and drives traffic to your website. Know Your Customer’s Journey. The B2B customer journey is a long and winding road (typically 3+ months).

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Neil Patel

DECEMBER 8, 2021

Pages dedicated to frequently asked questions do more than just answer questions, customers can also scroll through to learn more about a variety of topics and features. FAQ pages are also really valuable real estate for SEO purposes. Longtail keywords are essential for a great SEO plan. Here are tips to build better FAQ pages.

Customer 140

Customer Whitepaper Real Estate SEO 140

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 94

SEO CRM B2C eBook 94

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Verticalized Demand Capture — CRM for Real Estate , SEO for Startups , QA Metrics for Software Testing , VoIP for Enterprise , etc. Gating content generates top of the funnel leads.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success.

Analytics 60

Analytics Customer Acquisition CRM Marketing 60

Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Lets do it.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Adobe Experience Cloud Blog

DECEMBER 13, 2018

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. All the data in the world won’t help you if you aren’t committed to using it to improve your website and customer journey.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Duct Tape Marketing

NOVEMBER 27, 2018

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. If you want to build a successful website, you need to start with a solid SEO framework to build a site that is easy to find and works seamlessly with your other online marketing efforts.

SEO 78

SEO Whitepaper User-Generated Energy 78

Scoop.it!

JANUARY 3, 2023

Could your SEO efforts be the problem? Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Build A Customer Journey Map. Finally, they might convert to paying customers and eventually become brand advocates.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

SMA Marketing

APRIL 20, 2023

Don't let user error or lack of understanding keep you from serving your clients and customers to the fullest. Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content. Begin with an SEO audit.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. What content are they consuming? Wrangling Data.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Learn how users are moving through the customer journey unexpectedly. Download a white paper.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Scoop.it!

FEBRUARY 21, 2023

When people search for keywords related to your firm, they are more likely to find your website if you have strong search engine optimization (SEO). Content marketing improves customer engagement Content marketing provides a way for you to connect with your audience and establish your firm as a thought leader in your industry.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Start by creating audience personas and customer journey maps. Owned content channels can include your: Website and blog. Educational content.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Many Chat

JUNE 29, 2022

There are many ways to do this, but some of the most effective methods include content marketing, search engine optimization (SEO), and social media marketing. The best way to do this is by providing potential customers with the information they can use to make an informed decision. Map your customer journey.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Marketing Insider Group

MAY 25, 2021

If prospects find your content useful, they may move to the second stage of their journey: consideration. Whitepapers. You can personalize landing pages, emails, case studies, articles, and other types of content to help boost customer engagement. Content/channels for the awareness stage: Blog posts. Social media. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write a chatbot script for a virtual assistant to help customers with product inquiries. Write a chatbot script for a customer service representative to handle frequently asked questions and concerns. INSERT POST].

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Which keyboard has the best wrist rest? Perform Keyword Research.

Whitepaper 105

Whitepaper Customer eBook Education 105

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content. LinkedIn slides.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages. You’ve likely already mapped-out customer journeys with multiple buyer personas you actively target.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

CXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Your customer profiles and buyer personas. Target audience.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Hubspot Marketing

NOVEMBER 30, 2022

Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Pam Didner

NOVEMBER 5, 2020

SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. Customer success stories. White papers, industry trends, and survey reports conducted by marketing. Product sheets.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

AWeber

MAY 22, 2024

The main navigation menu shows on the upper right side, however, the page stays true to one singular goal; encouraging visitors to download a free SEO guide and share their email addresses. Landing pages also help to: Simplify the customer journey. But the benefits don’t stop there. Improve your data collection and analysis.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Search Engine Land

JANUARY 16, 2024

Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers? Dig deeper: 3 quick SEO wins to kick-start growth next year Airbnb : Number of nights booked.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Marketing Insider Group

SEPTEMBER 5, 2023

Understand their pain points, their needs, and the questions they’re asking during each stage of the customer journey. A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Set clear objectives. Your content should align with your goals. Choose the right channels.

Market Research 125

Market Research Content Marketing Marketing Marketers 125

AWeber

FEBRUARY 15, 2022

Identify your target audience Use different content formats Map your content to the customer journey Optimize your content for SEO Write more inclusive content Identify the most relevant channels Update and refresh outdated content. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos.

Content Marketing 109

Content Marketing Gen Z eBook Marketing 109

Hubspot Marketing

JUNE 24, 2024

In that sense, Paul Stainton , director of content and SEO at AgencyAnalytics , thinks of lead nurturing emails as “strategic touchpoints to engage prospects and remind them why they connected with your brand in the first place… Attention spans are short, and it's easy for potential leads to forget why they initially showed interest in your company.”

Whitepaper 119

Whitepaper User-Generated Education eBook 119

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources.

Transform 95

Transform Whitepaper User-Generated Law 95