Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. The Evolution of Email Marketing Email marketing has come a long way since its inception.

Email Marketing

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai

CRM

Vertical Response

AUGUST 3, 2025

The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. Key Takeaways Storytelling transforms email marketing by creating emotional connections and enhancing audience engagement, making emails more than just promotional messages.

Email Marketing

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” And it is not just traditional ad spending.

Branding

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO

Search Engine Land

SEPTEMBER 6, 2024

Higher traffic levels improve your chances of converting more visitors into customers. Enhanced brand awareness also increases customer loyalty. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Get the newsletter search marketers rely on. Processing.

Branding

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z

Spiralytics

DECEMBER 4, 2024

Companies that greenwash think that it’s a clever marketing strategy. It’s a way to charge a premium price and gain customer loyalty. As a digital marketer, why should you care about these types of practices? Gitnux ) As many as 95% of products on the market claiming to be “green” contain some form of greenwashing.

Fashion

Hootsuite

APRIL 2, 2025

Think of a memorable marketing campaign. The best marketing campaigns have a narrative that makes you feel something. And for every brand hes worked with, storytelling has been an important marketing strategy. Read on for tried-and-true marketing methods and examples of brand storytelling from Reynolds and his team at Hilton.

Branding

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Definition and Importance Community outreach marketing involves partnering with other organizations or brands to raise awareness about products or services. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Are you generating quality leads?

Customer Acquisition

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate

Use Insider

NOVEMBER 29, 2024

The marketing industry moves fast. So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. Here are some tips and things to consider if you wanna step up your automotive marketing game.

Advertising

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars.

Market Segmentation

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting

Welcome Software

DECEMBER 19, 2024

Because that’s the whole point of people-first; Marketing done by people for people. On top of that, personalization can deliver up to 800% ROI on marketing spend while boosting sales 10%. In fact, 86% of customers are willing to pay more for an excellent customer experience.

Customer

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertisers

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. It’s that time again, and Thanksgiving is just around the corner.

Customer

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing

Duct Tape Marketing

AUGUST 28, 2024

(Un)Limiting Beliefs written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. Maybe even better.

Transform

illumin

JULY 25, 2024

In this day and age, going digital in the marketing world is the norm. But how does one take their advertising to the next level through digital? Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home. What is digital out-of-home? Why invest in DOOH?

Advertising

SocialPilot

FEBRUARY 10, 2025

Here are some reasons for agencies to add review management to their service portfolio: The Need for Agencies to Include Review Management in Their Services The global market for Enterprise Reputation Management Services is expected to increase from $4.3 Any failure to do so can compromise a brands reputation and undermine customer loyalty.

Management

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. You might be familiar with A.I. and what it can do.

Digital Marketing

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Digital Marketing

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. conversions (aka every marketer’s fantasy). Method 4: Competitive Leaderboard.

Digital Marketing