Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Digital Marketer

MAY 16, 2022

DigitalMarketer has just released a brand new email marketing certification course! Alex Cattoni, founder of the Copy Posse , and master email marketer. Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33.

Email Marketing 72

Email Marketing Transform Customer loyalty Entertainment 72

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Use Insider

FEBRUARY 17, 2023

Before diving in, note that the first six options are robust personalization platforms for companies with lots of website traffic and existing customers. The last one is more suitable for smaller eCommerce businesses. to create accurate profiles of your visitors and customers. The product pages they visited.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Digital Marketer

APRIL 26, 2023

But, it can be tough to do that online where you can’t look into a customer’s eyes or easily ask what they need as they browse digital shelves. Still, we regularly hear about the need for eCommerce personalization. Breaking these out makes it easier to understand personalization and how it can apply in eCommerce operations.

Customer loyalty 81

Customer loyalty eCommerce Shipping Shoppers 81

Use Insider

APRIL 23, 2024

Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Hubspot Marketing

AUGUST 28, 2019

For instance, take a look at the order confirmation email I received from Massachusetts' Franklin Park Zoo, upon my recent purchase: This email provided me with all the information I needed, but it also made me feel good about my purchase by letting me know that my money was helping support conservation efforts.

Shipping 128

Shipping eCommerce Customer loyalty Shoppers 128

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. Did they visit a particular product page?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Email marketing campaign.

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Use Insider

MARCH 8, 2024

In an ideal omnichannel scenario, customers get timely, relevant, and personalized messaging, content, and product recommendations during all their interactions with a brand. Optimized marketing efforts and budget. In contrast, an omnichannel marketing strategy would take into consideration what customers do at each touchpoint.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. That CRM data — and email — will play even larger roles in the buyer journey. What elevates one product over another? Want to shine a light on your most purchased products? Spotlight best sellers.

Shoppers 83

Shoppers Transform Retail CRM 83

Use Insider

MARCH 8, 2024

Personalization at scale: Definition, benefits, and examples Personalization at scale is the process of using reliable data — like purchase histories, on-site actions, and survey responses — to deliver individualized experiences to a large number of customers across different channels. Last purchased and abandoned products.

User-Generated 52

User-Generated Customer Journey Manufacturing eCommerce 52

Buffer Marketing

DECEMBER 14, 2023

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them?

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Use Insider

APRIL 23, 2024

It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns , and much more. When done well, cross-channel campaign management enables you to meet (and even exceed) people’s expectations at every turn and drive customer loyalty.

Management 52

Management User-Generated Customer Journey Analytics 52

SMA Marketing

DECEMBER 15, 2022

Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. He asked, "How can I use digital marketing to increase sales in a brick-and-mortar location?” 73% of customers use multiple channels to shop.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Rock Content

SEPTEMBER 16, 2020

SaaS has become so common that 60% of corporations, local businesses , and individuals are choosing to use only web-based software products. SaaS products typically cost less to acquire and maintain. For instance, take cybersecurity, a market exploding in growth (as are the SaaS companies within it). Keep reading to see it!

Marketing Strategy 112

Marketing Strategy Whitepaper Content Marketing Customer loyalty 112

Use Insider

OCTOBER 7, 2023

Enabled by a customer data platform (CDP) , a 360-degree customer view lets you easily find and leverage important characteristics, including: Basic customer information , such as names, email addresses, phone numbers, and demographic details. on email, social media, SMS, and WhatsApp).

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Hubspot Marketing

OCTOBER 24, 2023

Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. Marketers use this opportunity to create personalized offers for customers, such as product recommendations, promotions, or discounts. doubled its video course production.

User-Generated 109

User-Generated Price Retail Marketing 109

Sprout Social

JUNE 14, 2022

Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ).

Marketing Strategy 104

Marketing Strategy Shipping Marketing Marketers 104

Neil Patel

JANUARY 11, 2023

There are a few key benefits to implementing contactless payments in-store: Better customer experience : Contactless payments allow for a quicker and smoother customer checkout experience. This speed makes for happier customers as well as greater customer loyalty. Touch Point 3: Email.

Finance 80

Finance Retail Customer loyalty Transform 80

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Look at product review sites.

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Rock Content

AUGUST 2, 2023

Whether you already run a brick-and-mortar business or are considering launching a fully online venture, focusing on maintaining a 24/7 web presence is the key to developing your brand and fostering customer loyalty. To whom will you sell your products? Will you sell products? What kind of business will you run?

Affiliate Marketing 52

Affiliate Marketing Shipping Customer loyalty Education 52

Use Insider

NOVEMBER 4, 2021

Examples include: Displaying targeted images or video Customizing product recommendations and layouts Adjusting how certain pages load Making sure customer details are captured correctly at checkout/registration Answering questions proactively. In truth, website personalization is about anticipating customer needs.

eCommerce 52

eCommerce Shoppers Customer loyalty Analytics 52

Marketing Insider Group

MARCH 28, 2024

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Use Insider

NOVEMBER 8, 2023

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Neil Patel

AUGUST 6, 2021

That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. We’ll also look at foundational principles like attracting and converting customers.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Hootsuite

JULY 27, 2022

This is true of in-person interactions but it is also true online, where brands are seeing their eCommerce business grow and where customers are increasingly turning for support. Statistica reports that 52% of adults in the United States were shopping more online in May 2020, with eCommerce revenues up 44.5% year-over-year. “It

Customer 96

Customer Shoppers eCommerce Customer loyalty 96

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of global web traffic. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87