CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Incentivize shopping with a customer loyalty program 7.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Hubspot Marketing

APRIL 10, 2018

Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales.

eCommerce 139

eCommerce Shoppers Shipping Customer loyalty 139

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Marketing Insider Group

OCTOBER 25, 2021

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition. Key CX Metrics to Track.

eCommerce 97

eCommerce Customer Journey Customer loyalty Promotion 97

Econsultancy

DECEMBER 8, 2021

Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty.

eCommerce 52

eCommerce Transform Retail Customer loyalty 52

Econsultancy

MARCH 16, 2022

Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve.

eCommerce 63

eCommerce Logistics Branding Retail 63

Use Insider

DECEMBER 6, 2023

Given that it takes three or more purchases to build brand loyalty, you need to start by convincing your new customer to come back and do business with you. Obviously, a large part of this is delivering a great product in the first place, but after that, success relies heavily on delivering an entirely personalized experience.

Retail 52

Retail eCommerce Shoppers eBook 52

Sales Force: CMO

JULY 29, 2022

When the ecommerce payment process takes too long or gets too confusing, customers abandon their carts and go elsewhere to shop. A recent survey by Stripe found that 94% of European ecommerce websites had at least five errors in the payment process. Think of ecommerce and payments as one. Here’s what we found.

eCommerce 52

eCommerce Branding Customer Shoppers 52

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Digital Marketer

APRIL 26, 2023

But, it can be tough to do that online where you can’t look into a customer’s eyes or easily ask what they need as they browse digital shelves. Still, we regularly hear about the need for eCommerce personalization. Breaking these out makes it easier to understand personalization and how it can apply in eCommerce operations.

Customer loyalty 80

Customer loyalty eCommerce Shipping Shoppers 80

Martech

OCTOBER 5, 2023

The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce. Those were the instances where we saw significant lift in sales for our products.

Retail 104

Retail Customer Shoppers eCommerce 104

Search Engine Land

OCTOBER 23, 2023

The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce. Those were the instances where we saw significant lift in sales for our products.

Retail 117

Retail Customer Shoppers eCommerce 117

Marketing Insider Group

SEPTEMBER 20, 2017

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 76

eCommerce Content Marketing Branding Customer loyalty 76

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Nurturing relationships with prospective customers.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Digital Marketer

SEPTEMBER 26, 2023

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. What causes a customer, eager to purchase, to suddenly change course? These tried-and-true techniques are not merely strategies but powerful tools that can significantly transform the landscape of eCommerce.

eCommerce 92

eCommerce Transform Logistics Shoppers 92

Hubspot Marketing

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. Order confirmation emails are also phenomenal for lead generation. Tobi's order confirmation email is simple and straightforward.

Shipping 126

Shipping eCommerce Customer loyalty Shoppers 126

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. This trend makes Singles’ Day (Nov. billion.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. This trend makes Singles’ Day (Nov. billion.

Retail 52

Retail eCommerce Fashion Health 52

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. Did they visit a particular product page?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Use Insider

AUGUST 21, 2023

If this wasn’t enough, slow load speed can also affect customer loyalty and Google rankings, and hurt your revenue too. “Put yourself in the driving seat as a customer; when you’re browsing or shopping online, you expect quick, fast results to meet your needs and wants in that moment. . when it’s less than 1 second.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

GrowMatik

JUNE 6, 2023

Running an ecommerce store requires not only a lot of effort in the operational, logistics, and other aspects, but also a lot that you should do to improve your customers’ experience. Your marketing campaigns play an important role in forming a good experience for your customers.

eCommerce 98

eCommerce Marketing Automation Platform Logistics Customer loyalty 98

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Influencer Marketing 125

Influencer Marketing Affiliate Marketing Marketing Marketers 125

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Chatbots have also been integrated natively within ecommerce websites.

SEO 137

SEO User-Generated Shoppers Retail 137

Hootsuite

AUGUST 2, 2022

Learn how to sell more products on social media and delight your customers without relying on cookies. FAQ chatbots can improve office productivity, save on labor costs, and ultimately increase your sales. Automate customer service tasks. You can outsource simple customer service tasks to your chatbot.

eCommerce 80

eCommerce Shoppers Customer loyalty Price 80

Hootsuite

AUGUST 15, 2022

Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. Learn how to sell more products on social media and delight your customers without relying on cookies. Black Friday is swollen with eCommerce sites vying for a spot on Google’s front page.

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Use Insider

SEPTEMBER 15, 2023

Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Use Insider

FEBRUARY 19, 2024

For example, a retail business can use conversational messaging on WhatsApp to help customers browse and purchase products. In that conversation, brands can offer options such as “Browse Products,” “View Trending Items,” or “Get Assistance.”

Communications 52

Communications Retail Marketing Marketers 52

Many Chat

MARCH 18, 2023

Using ChatGPT with Manychat can supercharge your customers’ experience, resulting in more personalized and engaging conversations. ChatGPT can be used to improve customer service, by providing a tailored response to an individual customer, helping boost customer loyalty.

User-Generated 105

User-Generated Transform Customer loyalty Shipping 105

Hubspot Marketing

FEBRUARY 27, 2024

And a massive part of that amount is thanks to Amazon Basics products. When it first launched, Amazon Basics focused on selling small, cheap products they knew would make a lot of money. There are several factors behind this success: Wide Range of Products Amazon’s first significant advantage is its diverse offer.

Branding 99

Branding Price Customer loyalty Marketing 99

Use Insider

AUGUST 4, 2023

No brand can ever be certain of the right time to message its customers. While keeping customers updated is the lifeblood of many eCommerce brands, you’ve got to be relevant, timely, and engaging. But any good marketer knows you need to reach your customers across multiple channels.

Transform 52

Transform eCommerce Law Customer loyalty 52

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. What elevates one product over another? Want to shine a light on your most purchased products? This approach works well for customers in search of something popular. Spotlight best sellers.

Shoppers 81

Shoppers Transform Retail CRM 81

Girl Power Marketing

APRIL 21, 2021

Before 2020, there was no denying the success of eCommerce, whether through massive online marketplaces like Amazon and Walmart or direct-to-consumer from the brand itself. While the trend may slow a bit, experts don’t expect eCommerce to return to pre-2020 levels. Migration to Online Shopping.

Food 52

Food Health Shoppers eCommerce 52

Econsultancy

MARCH 7, 2022

“For example, brands can invest in in-store digital platforms that allow customers to compare two products at once without having to rely on their smartphones. By leveraging these different virtual try-ons, brands can truly immerse the customer into their products.”

Retail 55

Retail Transform eCommerce Shoppers 55

Neil Patel

JANUARY 14, 2021

This element might seem too complicated to enact at your organization, but corporate branding is vital to all businesses , from small local businesses to massive ecommerce brands. These emotional connections increase customer loyalty, not to mention profits and word-of-mouth advertising. How Corporate Branding Increases Sales.

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Litmus

OCTOBER 1, 2022

Product Automation. Showing how many people have clicked on each product causes major FOMO (fear of missing out). Product Automation. By using dynamically generated product listings, including an image and the price, Mobiles.co.uk, has streamlined its processes. This email from British smartphone retailer Mobiles.co.uk

Customer loyalty 69

Customer loyalty Price Retail Promotion 69