Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. Utilizing email marketing and social media effectively can reinforce brand identity, maintain customer interest, and ultimately prevent marketing amnesia.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Scoop.it!

AUGUST 30, 2022

E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. E-commerce Digital Marketing Trends and Techniques for Your Business. It also increases your business’s credibility and organic discovery and can be used to target the whole marketing funnel.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketers 114

Customers.ai

JANUARY 3, 2025

This research identifies critical touchpoints, such as when customers browse, compare, and make a purchase decision. Its especially important for ecommerce brands looking to optimize conversions and customer loyalty. For ecommerce, optimizing the path to purchase directly impacts sales, engagement, and loyalty.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Vertical Response

JANUARY 18, 2025

Exit-intent campaigns are designed to capture potential customers who are about to leave a site by presenting last-minute offers that encourage purchases. Exclusive access promotions, such as member-only deals, can also create a sense of belonging and urgency, driving sign-ups and fostering customer loyalty through inbound marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Read on (or jump ahead!):

Marketers 104

Marketers Marketing Email Marketing User-Generated 104

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category.

B2C 93

B2C Customer loyalty Email Marketing Place 93

Hubspot Marketing

JUNE 13, 2022

Marketers are gathering customer data through email marketing. Cynthia Price , Litmus ' SVP of Marketing, believes email marketing is a powerful option for continuing to collect customer and prospect data instead of relying on third-party cookies.

Price 130

Price Marketers Marketing Customer loyalty 130

Hubspot Marketing

JULY 28, 2023

But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Email marketing Email marketing is relatively affordable compared to other marketing channels. Or enhance customer loyalty? Generate leads?

Price 98

Price Marketing Mix Key Performance Indicator Marketers 98

AWeber

JANUARY 30, 2024

From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure. Best ecommerce email marketing tool Email marketing tools automate, personalize, and track email campaigns.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Sachs Marketing Group

JANUARY 17, 2024

Online Marketing Strategies Today, online marketing strategies are vital for small businesses looking to expand their reach and connect with more customers. These strategies encompass various activities, from social media engagement and content creation to search engine optimization and email marketing.

Marketing Strategy 97

Marketing Strategy Direct Mail Marketers Marketing 97

Marketing Insider Group

JANUARY 11, 2021

The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. Enhancing customer experiences. DigiMarCon.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Litmus

NOVEMBER 26, 2022

Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround. Create individualized email experiences at scale.

Customer loyalty 86

Customer loyalty Email Marketing Promotion Place 86

Search Engine Land

DECEMBER 11, 2023

Additionally, consider leveraging cost-effective digital marketing tools like email marketing and social media organic content to supplement your paid efforts. Please note that the budget allocation provided is a general guideline, and it can be adjusted based on your specific goals, target audience, and market conditions.

Promotion 96

Promotion B2C Retail Direct Mail 96

Digital Marketer

JULY 3, 2023

Crystal Ball Marketing: Anticipating Trends and Behavior Strategic marketing allows you to anticipate market trends and customer behavior, reducing the element of surprise in your campaigns. This was a building block for creating our Social Media Mastery Certification and Social Media Bootcamp. #1.

Marketing Strategy 81

Marketing Strategy Fashion Customer loyalty Marketers 81

Litmus

JULY 20, 2022

For example, if a shopper has purchased a sweater, send an email with similar sweaters featuring different colors or patterns — or recommend a few skirts or pants to complete the outfit. Incorporating this step into your email marketing mix adds more personalization to the shopping experience. Learn more.

Shoppers 94

Shoppers Retail Transform CRM 94

Litmus

DECEMBER 2, 2022

Create individualized email experiences at scale. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic. The post The Litmus Team’s Favorite Emails of November 2022 appeared first on Litmus.

Shipping 107

Shipping Customer loyalty CRM Retail 107

Vertical Response

JUNE 23, 2024

By delivering useful and relevant content, businesses can establish themselves as thought leaders, contributing to the development of trust and long-term customer loyalty. These steps will help you understand your audience better and tailor your marketing efforts effectively. Why is personalization important in marketing?

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Litmus

JANUARY 13, 2023

Create individualized email experiences at scale. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic. The post The Litmus Team’s Favorite Emails of December 2022 appeared first on Litmus.

Non-Profit 96

Non-Profit Customer loyalty Food Customer 96

Vertical Response

APRIL 26, 2024

Effective marketing KPIs must be relevant to business goals, quantifiably measurable, and actionable, providing clear direction and enabling teams to adjust strategies in real-time for better outcomes. They empower marketers to optimize campaigns, align efforts with sales teams, and harness the full potential of digital tools.

Shipping 74

Shipping Key Performance Indicator Marketers Marketing 74

Use Insider

DECEMBER 22, 2023

Email personalization sets you apart from competitors who still rely on generic campaigns. It boosts customer loyalty When customers receive content that resonates with their preferences, you are more likely to develop brand loyalty with your customers.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Litmus

SEPTEMBER 27, 2022

Personalization doesn’t have to be complicated to be impactful; it just needs to be strategic and intentional to add to the customer experience along the way. . Create individualized email experiences at scale. The post How to Personalize Throughout the Email Customer Journey appeared first on Litmus. Learn more.

Customer Journey 100

Customer Journey Customer CRM Customer loyalty 100

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. This awareness is crucial for attracting and retaining customers.

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

Lusha

NOVEMBER 18, 2024

Email marketing: Setting up automated email campaigns that nurture leads through the sales funnel, saving time and resources. Optimize pricing strategies: AI can analyze market trends, competitor pricing, and customer behavior to determine the best pricing for your products or services.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Unbounce

MARCH 12, 2024

Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences. Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire.

Product 59

Product eCommerce eBook Shipping 59

Lusha

JULY 11, 2024

Happy Customers, Loyal Advocates: By consistently delivering a personalized and satisfying experience that addresses your ideal customer’s pain points, you’re not just closing deals; you’re building lasting relationships. In essence, your ICP is your compass, guiding you towards marketing and sales success.

Customer 52

Customer Customer Journey CRM Retail 52

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Marketing Insider Group

JULY 9, 2024

Research is critical, as you’ll want to: Analyze market trends Study your competitors Gather data from existing clients These steps help define and identify your ideal customers. Common goals include: Brand Awareness: Increasing recognition of your brand within your target market.

Branding 113

Branding Whitepaper B2C Finance 113