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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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What Is NPS and How To Boost Customer Loyalty?

Rock Content

NPS stands for “net promoter score.” First developed by Bain and Company in 2003, it’s a highly respected metric for measuring customer experience and the gold standard to beat in many marketing circles. A higher likelihood to recommend correlates directly with higher customer satisfaction. What Is NPS?

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it? Let’s Talk.”

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The marketing ROI problem has its roots in marketing culture

Martech

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business.

Marketing 117
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Here’s what this means: Suppose your objective is to improve brand reputation and customer loyalty. And cross-promotes its podcast to LinkedIn followers to attract and retain clients.

PR 104
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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

But there’s much more you can do with CRM to drive customer retention. How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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27 Mission and Vision Statement Examples That Will Inspire Your Buyers

Hubspot Marketing

They give customers a peek into your company’s trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well. Honest Tea : To create and promote great-tasting, healthy, organic beverages. Universal Health Services, Inc. :