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Omnichannel loyalty: Crafting a seamless customer experience by Comarch

Martech

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

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Omnichannel loyalty: Crafting a seamless customer experience by Comarch

Search Engine Land

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

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10 Profitable Benefits of Ecommerce SEO

Sachs Marketing Group

This strategy also builds brand awareness, fosters customer loyalty, and optimizes marketing spend by reducing reliance on paid advertising. Without proper strategies in place, the dream of consistent sales and a growing customer base can feel elusive. Ecommerce SEO plays a pivotal role in this.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Drive awareness of the benefit of SEO in a more accessible, non-technical manner.

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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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The 5 Benefits of E-Commerce Automation

Neil Patel

E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your team, etc. Customers can find what they are looking for more quickly and purchase what they want more easily, while not being bogged down by unavailable products, etc. You set it up, and it runs.

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Digital Marketing Trends for 2023

Spiralytics

Marketing has always been about reaching your target audience at the right time and place. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. Regular or returning customers will likely spend 67% more than new customers. particularly using email to engage with customers.