Backlinko

FEBRUARY 7, 2025

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 93

Price Customer loyalty Food Market Research 93

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Hootsuite

NOVEMBER 7, 2024

That means developing rewards programs that recognize their loyalty. This could be an incentive as simple as a customer loyalty program, such as Starbucks Stars or airline miles. A customer lifetime value higher than the initial purchase price of your product or service indicates repeat purchasing.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

NOVEMBER 4, 2024

Harnessing the influence of social can boost sales and justify premium prices. Customer care and social commerce during the holiday season This holiday season, 92% of consumers plan to reach out to brands as much or more often for their customer service needs compared to 2023.

Gen Z 124

Gen Z Millennials User-Generated Shoppers 124

Martech

JANUARY 22, 2025

For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” Elation, for instance, offered exclusive product pricing to attendees. Instead of booking outsiders, Pilot tapped local experts who could connect with small-business owner attendees.

Event Marketing 116

Event Marketing Finance Customer loyalty Marketing 116

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. This authenticity builds trust, which is key to maintaining customer loyalty. Be truthful.

Price 112

Price Customer loyalty Communications Management 112

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs.

Whitepaper 115

Whitepaper Thought Leadership Marketing Marketers 115

Litmus

OCTOBER 17, 2024

Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information. Your new customers have entered your world, and it’s your job to be a gracious host.

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. So, what exactly is commodity thinking?

Price 88

Price Transform Customer loyalty Communications 88

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales. Use the holiday season to bolster community support and engage with local causes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Geographical location: If you’re a nationwide or global company, sorting customers by their location enables you to target them with localized content.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

MAY 12, 2025

For example, the price per lead of search ads increased by 25% last year alone. How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty.

Retail 108

Retail Affiliate Marketing Customer loyalty Advertisers 108

Martech

MAY 5, 2025

Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty.

Customer 108

Customer Customer loyalty Price Marketers 108

Buffer Marketing

MARCH 25, 2024

We dealt with it a couple of years ago when our packaging manufacturer shut down, and the rest of the industry prices had gone up nearly 200 percent. By finding the money in the business first, I could avoid reaching into the consumers’ pockets — a valuable strategy for building customer loyalty in the long run.

Price 109

Price Communications Customer Manufacturing 109

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 105

Price Shipping Promotion Customer Acquisition 105

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Its intuitive dashboard syncs customer reviews with profiles for efficient management.

Management 89

Management User-Generated Price SEO 89

Set Up

NOVEMBER 26, 2024

Similarly, “consumers are increasingly concerned that in-store prices are not competitive with online prices” so 20% of consumers say they’ll increase their online spend in 2024. This tactic, although questionable, is beneficial since it helps manage inventory and avoid last-minute rushes, creating satisfied and returning customers.

Transform 59

Transform Retail Shoppers Price 59

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Martech

OCTOBER 11, 2024

But behind the scenes, edge servers in the store are constantly processing data in real-time — figuring out what’s selling fast, what’s running low and even adjusting prices on the spot based on demand. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 74

Customer loyalty Retail Finance Shoppers 74

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Customers.ai

DECEMBER 20, 2024

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Vertical Response

APRIL 25, 2025

Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. The post Four ways that luxury brands are building customer loyalty through digital channels appeared first on Econsultancy.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Martech

SEPTEMBER 12, 2024

There is increased competition from local coffee shops and other chains that offer unique experiences and/or lower prices. I am a loyal customer who is disappointed by Starbucks’ decline. If Starbucks can again become a community hub, it will increase customer loyalty and contribute to a more connected and vibrant society.

Place 116

Place Transform Customer loyalty Food 116

Hubspot Marketing

APRIL 10, 2018

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Penney stopped promoting sales and offering coupons. While the example of J.C.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Hubspot Marketing

JANUARY 16, 2020

Lower prices. A great way to compete in your industry is to offer low prices. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers. Once they have more market share, they can raise prices. Appeal to new demographics.

Law 143

Law Customer loyalty Price Food 143

Sprout Social

MARCH 27, 2025

By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI. The last thing you want to do is be the person scrambling to figure out how to price influencer partnerships or effectively negotiate on behalf of your brand.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

Gen Z 127

Gen Z Millennials Branding Shipping 127

Hubspot Marketing

MARCH 3, 2025

Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. A well-structured newsletter can engage both leads and customers by consistently delivering valuable content. Why it works: People tend to trust and advocate for brands they feel connected to.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

SocialPilot

JULY 24, 2024

It is a common pricing model used for digital advertising and helps advertisers understand the cost-effectiveness of their campaigns in terms of reach. Social Media Customer Service Metrics Customers are at the heart of any business, and not paying attention to their issues and problems can be a catastrophe for your business.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Marketing Insider Group

JANUARY 31, 2022

Build a customer loyalty program. Create a better customer experience. Almost all of us have experienced the familiar scenario of buying an on-sale item and accidentally getting charged full price. Build a customer loyalty program. Create new customer profiles.

Customer loyalty 109

Customer loyalty Price Marketing Marketers 109

Sprout Social

FEBRUARY 11, 2025

Evangelism and customer loyalty Those old marketing adages, The best advertising is word-of-mouth and Its easier to keep a customer than acquire a new one, ring true when measuring brand love. Theres the rational side focused on quality and price. Charlier sums it up like this: There are two sides to building brand love.

Branding 79

Branding Health Education User-Generated 79

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty.

Branding 105

Branding Customer Customer loyalty Price 105

Customers.ai

JANUARY 3, 2025

Consideration: The Research Phase Here, customers start narrowing down their options. Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky. Setting the right price for your products and services can be tricky. What is price testing?

Price 52

Price Retail Law Shoppers 52