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How to manage SEO campaigns during economic downturns

Search Engine Land

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Clients often judge SEO and paid search as independent channels. ad market saw a decline of 13%. That’s great.

SEO 108
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How to improve brand visibility in organic search

Search Engine Land

When your brand consistently appears in search results, users are more likely to visit your site. Higher traffic levels improve your chances of converting more visitors into customers. Enhanced brand awareness also increases customer loyalty. Get the newsletter search marketers rely on. Processing.

Branding 104
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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

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This day in search marketing history: January 29

Search Engine Land

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. SUBSCRIBE See terms.

SEO 126
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This day in search marketing history: January 15

Search Engine Land

Although Facebook was already using Bing for web search results at that time. Dig deeper: Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others. How The New Facebook Search Is Different & Unique From Google Search. SEO For Facebook Graph Search? SEO Blogs Under Hack Attack.