Hubspot Marketing

JULY 11, 2025

A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns. After taking stock of your tech stack, you’ll have a better idea of gaps and pain points.

CRM

Duct Tape Marketing

OCTOBER 23, 2024

That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. That's right.

CRM

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 At the same time, segment your email lists to deliver tailored content based on user behavior and preferences.

Advertisers

Vertical Response

MAY 30, 2022

Because a single email holds so much power, it’s crucial to optimize your email campaigns to reach maximum results. Creating emails is overwhelming to a beginner, so we’ll offer some guidance. . Below is a guide to eight crucial email marketing optimization strategies. What is Email Optimization?

Email Marketing

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing

Litmus

NOVEMBER 2, 2021

Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Invest more in email marketing.

CMO

Hubspot Marketing

JULY 22, 2022

Being mindful of the channels you're using and how much those channels cost is another way to lower the cost of acquiring customers. Marketing Channels with the Lowest CAC. of marketers listed social media as one of the channels with the lowest customer acquisition costs. said the same about email marketing, 41.4%

Customer Acquisition

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing

Hubspot Marketing

JULY 10, 2019

Take note of how each of these stages may affect your marketing strategies and how you implement them. B2B Email Marketing. Email marketing is a tried and true method of reaching both individual consumers and business customers. Did you know that 93% of B2B marketers use email? You should be.

B2C

Hubspot Marketing

MAY 14, 2019

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing.

Stealth Marketing

Litmus

NOVEMBER 4, 2020

We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award.

Telemarketing

Litmus

MAY 27, 2022

Subscribers are inundated with emails—especially as brands begin to launch their summer marketing campaigns! As email marketers, we know what goes into making email so special. So when an email catches our eye, we really like to shout about it. Carin Slater, Email Marketing Specialist.

Email Marketing

Litmus

MARCH 29, 2021

What I’ve learned from her has gone way beyond just email marketing and development. She was not only a great teacher but she took the time to go the extra mile and mentor on little things that oftentimes college grads might not learn—like how to write a persuasive email and how to build a project proposal. Mrs. Arnold.

Finance

Litmus

NOVEMBER 2, 2023

When should you be sending your marketing emails , and how many is too many, or not enough ? These are answerable questions for any one customer, but there’s the rub: every individual customer has different answers to them.

Marketing

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads.

CRM

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Jake Schlan , Senior Manager, Marketing Technology & Operations, Palo Alto Networks. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber. Jennifer Wong , Head of Marketing, Convoy. Kalina Bryant , Head of Customer Marketing, Signifyd. Kate Federhar , Sr.

Transform

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform

Litmus

NOVEMBER 11, 2020

We’ve also asked Lyla Rozelle , our Customer Marketing Manager, and Jaina Mistry , the Litmus Email Marketing Manager, to share their personal insights into helping teams make the most out of their Litmus account. Yes, Litmus is an email marketing tool. Here’s what we learned.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. You can also use this technology to engage with specific target accounts.

Thought Leadership

OnPassive Marketing

APRIL 29, 2022

This article discusses how these tools can be helpful for marketers in order to create strong connections with their customers. What is marketing automation? Marketing automation is the practice of using software to automate marketing processes. How to use marketing a utomation s oftware.

Customer

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail

Litmus

OCTOBER 19, 2021

The success of this email would be hard to measure, but it was 100% worth doing. Carin Slater, Email Marketing Specialist. Tanya Littlefield, Sr Director, Customer Marketing. Related: I think there’s a waffle blanket sitting in my abandoned cart right now. Subject line : Inside: Your weekly usage report.

Logistics

Litmus

JULY 27, 2021

But not to disappoint: We’re drooling this month over a perfectly-timed replenishment email, bold & beautiful designs, long emails worth reading, a great use of data, and more. Jaina Mistry, Senior Email Marketing Manager. If you couldn’t tell by Jaina’s title, she runs our email marketing program.

Email Marketing

Hubspot Marketing

JUNE 4, 2025

This week, Ive got three lessons I just couldnt waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time hes coming in hot with what youre (probably) doing wrong with your email marketing.

Energy

Martech

AUGUST 15, 2023

Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. Business email address Subscribe Processing. He is the author of “76.5 followers) Zack Wenthe Zach calls himself a “CDP evangelist.” In your inbox.

Thought Leadership

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. But beyond MPP, data privacy is becoming more and more central to how we do marketing.

CRM

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM

Litmus

FEBRUARY 24, 2016

About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. upsell email from a brand that she had been using for four years. Casey Hogan was frustrated, as she had just received her tenth— tenth!

Customer

Hubspot Marketing

AUGUST 11, 2022

In the above example, HubSpot Agency Partner Yokel Local shares attractive customer marketing tips on the LinkedIn platform. Search Engine Marketing. Email Marketing. Email Marketing. Unlike blog posts, social media posts are likely in shorter form, and video consumption is also on the rise.

Whitepaper

Marketing Insider Group

NOVEMBER 11, 2019

To achieve business success, you also need a comprehensive marketing strategy to raise awareness of your brand and product, engage with potential customers, and nurture relationships with your existing customers. Marketers are no stranger to digital disruption.

Transform

Martech

JANUARY 31, 2022

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Email marketing can cause inbox fatigue.” As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether.

Transform

Neil Patel

SEPTEMBER 19, 2020

If the traffic you receive generates interest from qualified customers, your source is good. Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Single Grain – Best for a Custom Marketing Plan.

eCommerce

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

It’s also consistent across your other pages and on social media and email marketing campaigns. To provide message consistency with the first phase of your marketing campaign, you should build upon the examples you used in the previous step.

Customer Journey

Digital Marketer

DECEMBER 21, 2023

Click here For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. All this allows marketing teams to focus on creative and strategic aspects. This is crucial as it drives your desired results.

Law

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing

Litmus

MAY 4, 2021

This means content producers who are comfortable using data, and data-driven marketers who are willing to think outside of the numbers and move closer to customers. As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives.

Transform