Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

Martech

JULY 31, 2024

This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition. It doesn’t really move the needle as much as systems in place that are picking up their cues.

Customer Acquisition 122

Customer Acquisition CRM Email Marketing Place 122

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Here are seven strategies to do that. Act like it.

Customer Acquisition 114

Customer Acquisition User-Generated New Technology Price 114

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 120

Email Marketing Customer Marketing Marketers 120

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 121

Analytics Transform CRM Marketing 121

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Transform 133

Transform Marketing Marketers Traditional Marketing 133

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Create SEO-optimized content on topics and ideas that truly matter and resonate with your customers.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. While brand building is important, startups need customers — now. Customize and personalize messaging.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Marketing Insider Group

SEPTEMBER 24, 2018

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full.

Email Marketing 111

Email Marketing Customer Acquisition Marketing Marketers 111

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Finally, we’ll cover best practices that can elevate your email automation strategy.

Customer 52

Customer CRM User-Generated Transform 52

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. yet your marketing spends translates into zero net gain–or even a loss in some cases. The returning customer.

Customer Acquisition 63

Customer Acquisition Customer User-Generated Shipping 63

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 112

Transform User-Generated Marketing Marketers 112

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Buffer Marketing

NOVEMBER 7, 2024

Here’s what my list of competitors may look like broken down by categories: Competitor Direct Different solution Different customer AirBnB V HomeAway V Homestay V Booking.com V Hotels.com V OneFineStay V Now that you have a comprehensive list of your competitors with similar products, it’s time to start the actual analysis.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 93

Customer Acquisition Price Customer Journey User-Generated 93

Sprout Social

SEPTEMBER 19, 2023

But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. What is marketing business intelligence?

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary Vaynerchuk famously talks about how “marketers ruin everything.”

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 126

Email Marketing Price eCommerce Customer Acquisition 126

Hootsuite

OCTOBER 20, 2020

In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 143

Transform Customer Health Communications 143

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 93

Health Customer Journey User-Generated Marketing 93

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 128

Email Marketing Customer Acquisition PR Health 128

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Customer data platform (CDP). Click To Tweet.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

Customer 112

Customer Non-Profit Transform Thought Leadership 112

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights.

CRM 87

CRM Management Email Marketing Transform 87

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Sales cycles.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Customer acquisition cost (CAC) is how much a company has to spend to get a new customer.

Customer Acquisition 128

Customer Acquisition Direct Mail User-Generated Influencer Marketing 128

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 104

Email Marketing Customer Acquisition PR Health 104

Hubspot Marketing

FEBRUARY 17, 2025

We found that podcast sponsorships showed minimal immediate ROI, but our modeling revealed they contributed significantly to reducing customer acquisition costs across other channels over six months. Email marketing peaked during winter months, while outdoor advertising delivered the highest ROI during summer.

Transform 98

Transform Customer Acquisition SEO Retail 98

Martech

FEBRUARY 10, 2025

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.

Thought Leadership 81

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 81

Martech

JANUARY 30, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the CDP decision-making process. How do we currently manage customer data? Do you know what customer data it includes? Click here to download!

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketing 90

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111