Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Consideration By now, your potential customers are evaluating their options. Customer testimonials. This can make potential customers think, “Hey, that sounds like me!”

Customer Journey 115

Customer Journey Customer Education Product 115

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

OCTOBER 16, 2024

The reality is that we’re throwing money at screens while our customers are walking through doors. But if we measure clicks but ignore what happens in-store, how do we confidently prove marketing’s impact? It’s tempting to think digital is king when it comes to attribution, but focusing exclusively online is a mistake.

Retail 122

Retail CMO Customer Journey Shoppers 122

Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Successful digital marketing is about more than simply offering excellent products and services.

Customer Journey 92

Customer Journey Customer Digital Marketing Market Research 92

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 115

Marketing Automation Platform CMO Analytics Digital Marketing 115

Search Engine Journal

JUNE 24, 2025

Customer journeys resemble playgrounds more than funnels. It's time to adapt your strategy to match real customer behavior. The post Human-Centered Marketing: The Right Message To The Right People appeared first on Search Engine Journal.

Customer Journey 134

Customer Journey Marketing Marketers Customer 134

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper 99

Whitepaper Gen Z Digital Marketing Branding 99

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. That’s when customers are more likely to provide honest, accurate input.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Search Engine Land

SEPTEMBER 21, 2023

Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Customer Journey 94

Customer Journey Customer Analytics Advertisers 94

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Non of the above. Adaptation.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. How do you envision your ideal customer journey, from initial awareness to post-purchase engagement?"

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. However, it would help if you started thinking about your customer touchpoints before purchase.

Customer 156

Customer Customer Journey Fashion Shipping 156

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Search Engine Journal

MARCH 2, 2023

Register now and learn how to turn prospects into customers. The post How To Create Content For Each Stage Of The Customer Journey [Webinar] appeared first on Search Engine Journal. Ready to get the most out of your leads? Want to drive more sales?

Customer Journey 98

Customer Journey Customer Digital Marketing Marketers 98

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 115

Digital Marketing Whitepaper Customer Journey Marketing 115

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. These AI tools help you personalize customer interactions and create campaigns that improve conversions.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 68

Customer Key Performance Indicator CRM Management 68

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Martech

SEPTEMBER 23, 2024

But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that. The number of marketing teams that don’t have these is concerning; it’s limiting their ability to succeed. Your team must know how to log into your platforms and navigate the interfaces.

Marketing 124

Marketing Marketers Education Customer Journey 124

Sprout Social

JUNE 13, 2025

Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions. But customer journeys are complicated.

Analytics 107

Analytics Marketing Marketers Customer Journey 107

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. This hinders marketers’ ability to get the whole picture about their performance.

Analytics 127

Analytics Transform Marketing Marketers 127

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Learn how users are moving through the customer journey unexpectedly. SUBSCRIBE See terms.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

SmartBrief - Marketing

NOVEMBER 19, 2024

Combined with a focus on profitable growth, this means there is even more emphasis on marketing ROI. Attribution models have struggled to factor in increasingly complex customer journeys in the past. New solutions are providing both improved analysis of past campaigns and enhanced predictive insights.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

Welcome Software

DECEMBER 19, 2024

Whether you’re planning your personalization strategy , compiling the necessary data to execute your personalization strategy , creating the content that actually gets delivered, or adjusting the user journey in real-time, AI has become an indispensable component of personalization. Sounds fun.

Customer 52

Customer eCommerce User-Generated Customer Journey 52

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 142

Customer CRM Direct Mail User-Generated 142

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Pro tip: Check if the tool offers API support for custom integrations. Let’s get into it.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun.

Customer 141

Customer Whitepaper Transform Fashion 141

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

JUNE 13, 2024

Marketers cannot export user data to other platforms or integrate it easily with customer relationship management (CRM) systems. This siloed approach can hinder a comprehensive understanding of customer journeys and limit the ability to execute cross-channel marketing strategies.

Digital Marketing 124

Digital Marketing Advertisers Advertising Marketing 124

Sprout Social

SEPTEMBER 19, 2023

But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. What is marketing business intelligence?

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142