Remove Customer Remove Customer loyalty Remove Market Research
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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Finding content just for that target audience, even if it’s a segment of your overall customer base, is tailored curation. What is Tailored Curation?

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Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors.

Branding 121
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Unlock the real value of genAI in martech

Martech

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service.

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Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Customer-Centric Approach: Digital experience transformation requires a customer-centric mindset, where organizations focus on understanding and meeting the evolving needs and expectations of their customers. Customer Satisfaction Score (CSAT): Measure the satisfaction level of your guests through surveys or feedback forms.

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Causal Research: The Complete Guide

Hubspot Marketing

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

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How to Create an Ideal Customer Profile (ICP) With Template & Examples

Lusha

In the intricate world of B2B sales and marketing, where precision targeting is paramount, the Ideal Customer Profile (ICP) emerges as your North Star. It’s a meticulously crafted representation of your dream customer, the company that not only needs what you offer but is primed to become a loyal advocate for your brand.