Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. No matter how your customers reach out, they still expect a response within 24 hours —especially during the busiest time of the year.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. Also, ROAS in social media is a moving target: algorithm changes, increased competition and evolving user behaviors dramatically impact performance.

Advertising 125

Advertising Advertisers Branding User-Generated 125

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 88

Customer User-Generated Management Product 88

Martech

JANUARY 13, 2025

I am the first generative AI chatbot for marketing technology professionals. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Building relationships: These emails lay the foundation for ongoing communication, making it easier to nurture leads into loyal customers.

Customer loyalty 109

Customer loyalty Copywriting Communications User-Generated 109

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. User-Generated Content Leveraging content created by your customers, such as reviews and testimonials, adds authenticity to your marketing efforts.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer 88

Customer eCommerce Shipping Customer Journey 88

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. The app tracks symptoms, provides expert advice and even allows users to schedule appointments with Mayo Clinic specialists. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty? Satisfaction.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 65

Customer Transform Shoppers Customer loyalty 65

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 112

CRM Marketing Marketers Customer loyalty 112

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized.

SEO 108

SEO Management Price Thought Leadership 108

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 75

Customer User-Generated Management Product 75

Vertical Response

SEPTEMBER 1, 2024

It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. That is why it is important to engage with these customer reviews.

Management 89

Management User-Generated Price SEO 89

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy. Engagement.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. out of 5 stars.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sprout Social

FEBRUARY 11, 2025

It extends across channels and touchpointswhich means each stage in the customer journey should be considered an opportunity to forge brand love. Which is a striking reminder for brands that social cant overcompensate for larger business issuesand providing a top-tier customer experience should be a critical priority.

Branding 87

Branding Health Education User-Generated 87

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Welcome Software

DECEMBER 19, 2024

Whether you’re planning your personalization strategy , compiling the necessary data to execute your personalization strategy , creating the content that actually gets delivered, or adjusting the user journey in real-time, AI has become an indispensable component of personalization. Imagine a user browsing an ecommerce website.

Customer 52

Customer eCommerce User-Generated Customer Journey 52

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Customer 145

Customer Customer loyalty Customer Journey Transform 145

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Hootsuite

OCTOBER 18, 2024

Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Duct Tape Marketing

DECEMBER 20, 2024

My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach. These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73