Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

User-Generated 131

User-Generated Transform SEO Law 131

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Ultimately, marketers and SEOs driven by CTR may need to make a drastic philosophy shift: Aiming to appear in Page-1 LLMs rather than driving search result clicks. SEOs must become more holistic digital marketers. The old, traditional SEO playbook won't work like it used to.

SEO 126

SEO Transform User-Generated Health 126

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 140

Transform Search Marketers User-Generated Digital Marketing 140

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Hubspot Marketing

SEPTEMBER 30, 2024

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

Thought Leadership 141

Thought Leadership User-Generated Marketing Marketers 141

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price 122

Price Thought Leadership Transform User-Generated 122

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. It delivers answers to user queries using real-time information from across the web. The retrieved sources serve as additional context for the language model to accurately answer the user’s query.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 97

SEO Price User-Generated Analytics 97

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 140

SEO User-Generated Transform eCommerce 140

Hubspot Marketing

JULY 29, 2024

According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! I know, I’m so clever.

User-Generated 119

User-Generated Price Branding Customer 119

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. For example, a user takes a quiz on a cosmetics site to find their perfect lipstick.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers.

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 122

User-Generated Management Digital Marketing SEO 122

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

AUGUST 15, 2024

In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists. But buyer beware. Shopping is the easy part.

Marketing 126

Marketing Marketers User-Generated New Technology 126

Martech

OCTOBER 21, 2024

This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. I was wrong. Here are some recent examples.

Transform 130

Transform Analytics User-Generated Management 130

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 122

Transform User-Generated Marketing Marketers 122

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

Transform 127

Transform User-Generated SEO Branding 127

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 133

CMO Traditional Marketing Communications Marketing 133

Neil Patel

JULY 20, 2025

Key Takeaways AI can provide a number of benefits for your marketing team, like speeding up tedious tasks, providing you with better insights, and boosting your overall results. You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more.

User-Generated 105

User-Generated Price Marketing Marketers 105

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. The 4 Ps cover everything you need to connect with customers.

Price 114

Price Real Estate Promotion Food 114

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Read more : How to Respond to Your Customers on Social Media Quickly 4: Use social media analysis software to analyze your performance A big part of your job is reading the numbers. Use the one that gets you the most bang for your buck.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4. 

SEO 123

SEO User-Generated Analytics Price 123

Sachs Marketing Group

JULY 17, 2025

Navigating the Noise The digital marketing world is undergoing a seismic shift. As a digital marketing agency , we understand the confusion that arises. We believe that real leadership in digital marketing means striking a balance between innovation and strategic discipline.

Digital Marketing 52

Digital Marketing SEO User-Generated PR 52

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 117

Transform User-Generated SEO Communications 117

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Other marketers will stay focused on quality.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. While brand building is important, startups need customers — now.

Direct Mail 133

Direct Mail Marketing Marketers Email Marketing 133

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. I am trained with MarTech content.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105