Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3.

Digital Marketing

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. This can involve creating an Ideal Customer Profile or buyer persona for each audience type. Awareness efforts can take on many different forms.

Manufacturing

Use Insider

NOVEMBER 18, 2024

During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function. The number of channels consumers interact with a brand across is growing.

Retail

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant.

Transform

AWeber

JUNE 3, 2025

But how do you make sure your audience actually hears from youwithout ending up in the spam folder or annoying potential customers? The answer lies in building a strong opt-in email list. Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. You see better open and click rates.

Law

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet.

eBook

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Their email features the product image, a one-click Complete My Purchase button, and free shipping as an incentive, making it easy for customers to finish their transactions.

Whitepaper

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Use customer reviews in your pop-ups. Consider showing off your customer reviews. Email Marketing Lead Generation 13.

User-Generated

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). Think of it as a way to rank your leads so you know who to prioritize.

Whitepaper

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Once your creation is ready, you can deliver it instantlyscaling to hundreds or even thousands of customers without extra work. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook.

Product

AWeber

MAY 31, 2025

They help turn a casual browser into an engaged subscriber, and your next paying customer. The goal is clear: capture as many qualified leads as possible for future follow-up via email or other channels. Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount.

eBook

Vertical Response

APRIL 19, 2025

Create a Clear Signup Form The foundation of any successful email list is a clear and user-friendly signup form. These forms are your primary tool to collect contact information from potential customers, and their design can significantly impact your conversion rates. Simplify Fields When it comes to signup forms, less is often more.

Email Marketing

AWeber

AUGUST 1, 2025

Original content sources: Internal data analysis and findings Customer interviews and feedback Team expertise and experience Industry observation and trend analysis Experimental results and case studies Research Integration Credible research supports your claims and builds authority.

Transform

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM

Unbounce

JANUARY 6, 2025

In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey. A landing page funnel guides potential customers through your sales process. Lets do it.

User-Generated

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

Digital Marketing

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting

Backlinko

JULY 1, 2025

Just engaging content that reaches thousands of potential customers every week. Optimize Your Google Business Profile Effort Impact Budget Moderate High Free If you have a local business, optimizing your Google Business Profile (GBP) is one of the easiest (and most important) ways to help customers find you. And don’t forget reviews.

Marketing

Vertical Response

MARCH 29, 2025

This clarity and simplicity are what make landing pages so effective in marketing. The primary goal of a landing page is to guide visitors towards a specific action, whether its signing up for a newsletter, downloading an eBook, or making a purchase. The colors suggest themes of cleanliness, which align with the product being marketed.

eBook

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO

AWeber

MARCH 20, 2025

Finding new customers is one of the biggest challenges for small business owners. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions. >>

eBook

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook

Lusha

NOVEMBER 11, 2024

A prospect is a potential customer who fits your ideal buyer profile but has yet to talk to you. Think of prospects as potential customers waiting to be found. How Leads and Prospects Differ Leads and prospects are both potential customers, but they’re different in key ways: Engagement : Leads have shown interest in your product.

Outbound Marketing

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence.

Marketing Strategy

Campaign Monitor

MAY 30, 2025

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. We’ve tested 16 alternatives that might be a better fit due to their superior deliverability, responsive customer service, and more intuitive interfaces.

eCommerce

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? It starts with understanding exactly who you’re targeting.

Content Marketing

Campaign Monitor

MAY 30, 2025

We’ve tested 16 alternatives that offer better value, more intuitive designs, and powerful automation capabilities to help your email marketing truly shine. 5 (1000+ reviews) Mailchimp Small businesses and beginners User-friendly interface with marketing CRM Free (paid from $13/month) 4.4/5 Let’s go. (TL;DR)

CRM

Campaign Monitor

MAY 30, 2025

TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” And only 3% of respondent companies were categorized as “customer-obsessed.”

User-Generated