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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. If you have existing customers, send short surveys to them by email. One week, you write blog posts. How serious is it?

Customer 118
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Both platforms offer pre-made surveys you can customize. Navigate to Reports > User Attributes > Demographic details. Then, click the “ Apply ” button: Pro tip: Add your domain to the purple search bar in Keyword Magic Tool to get a customized Keyword Difficulty percentage for each term you search.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

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The 4 types of content buyers want

Martech

We now can generate more content than ever before, but should we? Events Content related to user events received considerable attention. We found that content syndication generated interest but didn’t convert well to sales-qualified leads (SQLs). The same can be said for buyers and customers. Webinars were hit or miss.

eBook 136
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.