Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 94

eCommerce CRM Transform Retail 94

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S.

eCommerce 126

eCommerce Retail Shoppers Health 126

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. When consumers search for products online, they might find hundreds or even thousands of options. Fast forward to the present, and we face a similar challenge.

Customer 116

Customer Transform Shoppers eCommerce 116

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Crme de la Crme: Our Favorite Ecommerce Website Examples Short on time to review every ecommerce website example on this list?

eCommerce 98

eCommerce Shoppers Transform User-Generated 98

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

Customer 121

Customer Transform Retail Finance 121

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. And your customers want the same. It shows off your product and convinces people to buy fast. Table of Contents What is ecommerce video marketing? I want to see it, feel it, trust it.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success. The result?

eCommerce 86

eCommerce Food Shoppers Retail 86

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 118

Customer B2C CMO Customer Journey 118

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. What is their gender (if relevant to your product)?” Are they users of my product category?” “Are How much is a random person worth to your business?

Customer 117

Customer Customer Journey eCommerce Analytics 117

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Youve got traffic. And its a must! Lets get into it. See Who Is On Your Site Right Now!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Product images Images are crucial to a high-performing product listing. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Its about knowing your customers. Miss the show? Bulk discounts?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Aspiration Marketing

OCTOBER 18, 2022

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Sponsored Brands.

Advertising 103

Advertising Advertisers Customer Transform 103

Customers.ai

JANUARY 6, 2025

Customers expect more now. The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Todays customers expect personalization. And guess what?

Customer 92

Customer eCommerce CRM Shipping 92

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 121

Customer Customer Journey eCommerce CRM 121

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 115

Product User-Generated eCommerce Shipping 115

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Stage 1: Can Google Find My Store and Products?

eCommerce 65

eCommerce SEO Shoppers User-Generated 65

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Key interactions include: Product views. Email: See terms.

eCommerce 67

eCommerce CMO Customer Journey Analytics 67

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customer 116

Customer B2C Customer Journey Communications 116

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. What Is Email Marketing Automation for Ecommerce?

eCommerce 65

eCommerce Shoppers Shipping Transform 65

Hubspot Marketing

FEBRUARY 14, 2025

Rue La La sold the same products. Limit the amount a customer can buy. The winner was Chips for $1, limited to four per customer". Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Same dresses. Same shoes.

Transform 104

Transform eCommerce Shoppers Price 104

Search Engine Land

JULY 12, 2024

customers in its mobile app. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. customer base.

Transform 87

Transform Customer Shoppers Fashion 87

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. These innovations help you better understand your customers and refine your offering.

eCommerce 119

eCommerce Entertainment Email Marketing Product 119

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This is crucial for understanding customer preferences and improving engagement.

Management 121

Management eCommerce CRM User-Generated 121