The CMO Survey

APRIL 1, 2025

increase in customer satisfaction (up from 6.1%) 10.8% Nearly 70% of respondents expect their senior marketing leadership title to remain unchanged in the next five years, with Chief Growth Officer and Chief Customer Officer seen as the most likely alternatives. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

APRIL 7, 2025

Customer feedback analyzer What it is: An application that analyzes customer feedback from surveys, reviews, and social media mentions to extract insights. How it works: Marketers upload customer feedback data, and the GPT processes it to identify common themes, sentiments and areas for improvement.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. The company uses AI to personalize customer clothing recommendations, combining algorithms with human stylists to provide a unique, data-driven experience.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Sprout Social

SEPTEMBER 12, 2024

By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. By defining key performance indicators (KPIs) and tracking metrics like reach, impressions, click-through rate or conversion rate, you can identify what types of content perform best.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

JULY 22, 2024

Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. Many find it easier to simply capture the most easily obtainable data points and report them as key performance indicators (KPIs).

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketers 124

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customer 70

Customer Key Performance Indicator CRM Management 70

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Let’s understand this with an example: Your customer service team receives 200 inquiries weekly.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

AUGUST 13, 2024

Effectiveness/performance of assets. Customer interaction data 2. Do you have a data visualization and reporting strategy for performance metrics? Does your team have access to customer sentiment data that captures the emotions, opinions, attitudes and overall sentiment of customers toward a product, service or brand?

Key Performance Indicator 114

Key Performance Indicator Marketers Marketing Management 114

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Pull user logs for each tool.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. Todays customers expect personalization.

Customer 92

Customer eCommerce CRM Shipping 92

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A webinar on emerging financial technologies or regulatory updates.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Social media is an extension of customer service, too.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Hubspot Marketing

OCTOBER 21, 2024

What I included : “The goal of the marketing plan is to close 5000 new customers in the next 12 months.” For example, I added this line, “Assume the conversion rate from traffic to customer will be 5%, which means I'll need roughly 100,000 website visits. “ Set key performance indicators (KPIs).

Marketing Plan 132

Marketing Plan Key Performance Indicator Marketers Marketing 132

Martech

SEPTEMBER 23, 2024

Here are the key responsibilities and functions of a MarTech Manager: 1. Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

Management 111

Management CMO Key Performance Indicator Marketers 111

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Search Engine Land

SEPTEMBER 20, 2024

Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. A strong remarketing strategy can help turn these visitors into customers later.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Customers.ai

DECEMBER 31, 2024

These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers?

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management 99

Management Marketers Marketing CRM 99

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Sprout Social

NOVEMBER 20, 2024

So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10 It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. These engagement actions include comments, likes, shares and mentions.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. It can also be used to creatively tell stories while helping customers easily find the right product. In-store marketing lets advertisers connect with customers and build engagement organically.

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. It covers the essential elements and you can customize it to fit your campaign needs.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketers Marketing 97

Backlinko

JULY 19, 2024

An Enterprise solution with custom pricing is also available. You can also change the data source for your key performance indicators (KPIs). Where you can build custom dashboards that blend ranking data with metrics from Google Analytics, Google Ads, and more. Custom: $700 per month (price may vary).

SEO 110

SEO Price Analytics Key Performance Indicator 110

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can choose a pre-existing template or create a custom one tailored to your needs. Twitter/X : Impressions, hashtag performance, and retweets.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Customer testimonials are another great source of VOC data.

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Search Engine Land

SEPTEMBER 17, 2024

Lead generation : Attract potential customers and grow your audience. Measuring success You must understand how your content performs to refine your content strategy and maximize impact. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Business analyst: Key performance indicators such as engagement rates, course completion and user satisfaction were tracked to ensure alignment with strategic objectives.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Scoop.it!

AUGUST 1, 2024

These 5 steps will increase your content curation and expand your platform and customer engagement. Customer data – Who is your audience? Survey feedback – Partner with your sales and customer success teams to leverage customer feedback management tools for build surveys and analyze the responses from your target audience.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Sprout Social

JANUARY 15, 2025

Brands like Amazon and Walmart also offer affiliate influencer marketing programs with tools to track sales and commissions through custom links and landing pages. On the other hand, affiliate marketing is great for tracking sales but can lack the personal touch that creates loyal customers.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Buffer Marketing

MARCH 5, 2025

“Customer research isn't just part of my strategy,” she says.   Subscribe to industry newsletters and follow thought leaders in your niche to stay up to date about current events and trends As a business, you could, incentivize customers (with gift cards, coupon codes, etc.) How do you set social media goals ?

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketers Marketing 119

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Sachs Marketing Group

MARCH 12, 2025

Customer lists (previous patients or email subscribers). Using Customer Match to re-engage past patients. Additional FAQs About Performance Max (PMAX) Looking for more insight? Here are some of the most common questions about Performance Max: What is the Benchmark for PMAX? Is PMAX Better Than Search Ads?

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90