Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. “Customer research isn't just part of my strategy,” she says. Are you focusing on customer acquisition? Or do you want to retain existing customers? It shows what content will go live, when, and on which social media platform.

Social Media Marketing

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Customer testimonials are another great source of VOC data.

eCommerce

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. It covers the essential elements and you can customize it to fit your campaign needs.

Influencer Marketing

Customers.ai

DECEMBER 31, 2024

These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers?

Key Performance Indicator

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management

SocialPilot

JANUARY 21, 2025

Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. Post-Level Analysis: Understand which specific posts performed best, down to the smallest detail. Provide stakeholders with clear, actionable insights.

Analytics

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey.

Content Marketing

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

SEO

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. It can also be used to creatively tell stories while helping customers easily find the right product. In-store marketing lets advertisers connect with customers and build engagement organically.

Retail

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn is also an excellent place to network with other brands. You can set your campaign objective, track its performance and adjust accordingly.

Management

Sprout Social

DECEMBER 20, 2024

With a fearless brand of humor thats just as quick to poke fun at themselves as it is at their customers, Ryanairs content has inspired a wave of user-generated posts that playfully jab back. They’ve even repurposed customer content to create response posts, further endearing themselves to their audience.

Branding

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms. 3 cool features Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.

Analytics

Scoop.it!

AUGUST 29, 2024

If you’re still trying to find your footing on social media, spending tons of money from the get-go doesn’t make sense because you’d still be testing out what your customers like/dislike or how they prefer to communicate. Hence, they’d be required to curate content for different subsets of customers.

Content Marketing

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. The challenge lies in accurately capturing return, particularly as LinkedIn often influences customer decisions early on and isn’t typically what motivates the final conversion later on.

CRM

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn is also an excellent place to network with other brands. You can set your campaign objective, track its performance and adjust accordingly.

Management

Lynton Web

MARCH 26, 2025

Conditional branching allows you to create customized pathways based on partner behavior, segmentation, or other criteria. Technical Implementation With the right architecture in place, its time to focus on the technical side of the workflow implementation. A few key components must be considered during this phase.

Transform

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. Not only is gift-giving a custom for many of these holidays, but they’re often accompanied by local events like festivals and markets, which also encourage spending.

Retail

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. Don’t spread yourself too thin—focus on a few key channels and execute well. That’s where visitor ID tools like Customers.ai

PR

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. You can also compare your key performance indicators (KPIs) against the competition.

Price

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. The key word here is key. Download now What are social media KPIs?

Analytics

Hubspot Marketing

JULY 23, 2025

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. A CRM built for landscaping solves these pain points by keeping customer information, job details, and crew schedules in one place.

CRM

Lusha

NOVEMBER 18, 2024

You can build better customer relationships. Telemarketing can be a cheaper way to reach your target audience than attending trade shows or placing ads in magazines. Customer Relationship Management (CRM) systems : These help you keep track of your interactions with leads and customers. It can save you money.

Telemarketing

Welcome Software

MARCH 12, 2025

And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process. Customer service insights. Based on the data you gather, you should rank your customers needs on a scale of 1-5. You can again give this a score out of 5.

Product

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. Are customers complaining about shipping times? Any time you check how many people liked a post, clicked a link, or followed your account, you’re working with social media metrics.

Analytics

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department). How do you define a “best customer” then?

Copywriting

Lynton Web

MAY 8, 2025

Strategically position authentic member testimonials : Place real member stories adjacent to membership options, selecting testimonials that specifically address the value received from me mbership. 4) Technical Performance Optimization Website performance isn't just a technical consideration.

Transform

Hootsuite

DECEMBER 3, 2024

We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. These are a good place to get started with social media measurement, as they’re free to use and require very little set-up. This can help with your attribution modeling.

Analytics

Sprout Social

AUGUST 6, 2025

You can also use Branded Effects to create custom filters or stickers to add a playful, interactive touch. This helps them skip the usual queue and secure their university place faster, creating a clear benefit that resonates with aspiring students. Here are some important areas.

Education

Lynton Web

OCTOBER 29, 2024

Mapping Customer Journeys With this framework in place, organizations can move on to one of the most crucial aspects of marketing operations: customer journey mapping. This transforms abstract customer experiences into tangible, actionable insights that drive marketing operations. Document customer actions and emotions.

Transform

Litmus

DECEMBER 2, 2024

According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! Email campaign planning template One centralized place where campaign information lives is valuable for all email marketing programs. And we’re not just talking about %%first_name%% merge tags.

Copywriting

Vertical Response

NOVEMBER 29, 2024

Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery. AI email marketing tools enable the delivery of highly customized content, enhancing the efficiency and effectiveness of campaigns.

Email Marketing

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM

Backlinko

APRIL 10, 2025

Report Fast with Templates or Build Custom SEO Dashboards Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. Design the layout to fit your teams or clients needs Tip: If youre showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand.

SEO

Lynton Web

JANUARY 29, 2025

Just like your customers, partners require attention, appreciation, and value to stay invested in your business. We helped Therma-Tru modernize their loyalty program using custom integrations , automation and other HubSpot technology. Are there currently any reward practices in place?

Transform

Search Engine Land

AUGUST 28, 2024

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. The key is to think like your customer: What are they looking for right now? Show your customers you understand what they need right now. When is customer interest at its highest?

Shoppers