Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping

Hubspot Marketing

SEPTEMBER 25, 2024

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer.

Logistics

Search Engine Land

OCTOBER 7, 2024

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours. The program also includes: Built-in customer service.

Logistics

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers.

Transform

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Build a customer profile. It’s just too expensive for our target customer.” Define your content objectives and voice.

Education

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions. Take product descriptions, for example.

Transform

AWeber

JUNE 18, 2025

From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. 😫 The Problem: Customer Follow-Up Was Time-Consuming and Inconsistent As Sellvia grew, so did the challenge of re-engaging their customer base. 🚀 Want Results Like These?

Logistics

Hubspot Marketing

MARCH 17, 2025

We really wanted to design a custom pair of pickle cowboy boots, Quinn recalls. She gives the example of how The Original Pickle Shot partnered with flavored-salt company Twang on a product giveaway. The answer was Texas-based luxury boot company Miron Crosby. And the one-of-a-kind, pickle-themed cowboy boot sweepstakes was born.

Gen Z

Hubspot Marketing

FEBRUARY 4, 2025

Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. And thats on top of all the budget , strategy , and setup logistics. If youre wondering what trying the companys product will be like, just take a good look.

Real Estate

Duct Tape Marketing

JANUARY 22, 2025

Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. Jacqueline Liebermans Anti-Focus Group revolutionizes the way brands approach customer insights, brand strategy, and marketing innovation. John Jantsch (05:26.733) Yeah, okay.

Logistics

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Instead of selling to a single customer with a single need, you’re essentially selling to a team of people who may have multiple challenges to address. For one, B2B ecommerce involves multiple decision-makers.

eCommerce

Neil Patel

JUNE 10, 2025

The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives. It invites people to interact with a brand in real life through pop-up events, hands-on product experiences, creative stunts, etc.

Gen Z

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Psst… Lusha API is only available to Scale customers. Manage Your Team Like a Pro: Simplified Tools for Admins Even for the most organized admins to succeed, there’s a lot to juggle beyond team logistics. Double win. From Intent 2.0’s

Product

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. WhatsApp customer service Many brands also host a WhatsApp customer service number.

Gen Z

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications.

eCommerce

Buffer Marketing

APRIL 22, 2025

Does it help build awareness by showing your products in action?   For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. You need to figure out: Video production logistics (equipment, setting up your camera, etc.)

Video Marketing

Customers.ai

DECEMBER 30, 2024

Theyre 60% more effective at crafting targeted campaigns and converting visitors into customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Audience Segmentation: Customers highlight the ease of creating audience segments based on demographic data.

Price

Lynton Web

FEBRUARY 4, 2025

This leads to overselling, stockouts, and awkward conversations with customers about products that aren't actually available. Tracking product relationships becomes nearly impossible when managing complex relationships between products, deals, and customers across multiple platforms.

Management

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?)

Analytics

Hubspot Marketing

DECEMBER 10, 2024

From customized agendas to personalized networking suggestions, making attendees feel recognized as individuals fosters a deeper connection. Delta knows that when their customers are comfortable, they are happy and they go the extra mile to ensure that comfort is at the forefront of the consumer experience. Curate comfort.

Transform

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains. Let's dive in.

Transform

Brian Solis

FEBRUARY 27, 2025

How Seismic Shifts Will Redefine Industries & Human Experiences What is your vision of the “waves of new capabilities, products, ecosystems, and behaviors” that you predicted will be coming in the next five years? A relatable protagonist (the company, the customer, or even the employee) 2. If not them, then who?

Transform

Brian Solis

JANUARY 30, 2025

One where businesses can reimagine what’s possible, rethink value creation for an evolving market, and reshape their future together with customers and employees. Let’s think about customer experience for a moment. Teams are empowered to tackle more prominent challenges, leading to more engaged, satisfied employees and customers.

Transform

Hubspot Marketing

JULY 28, 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions.

CRM

Animalz blog

JUNE 17, 2025

That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings. Matt hand-delivers these insights during in-person, “therapy-style” sessions with both prospects and customers. 13:05) Here, Matt connects research directly to product.

Whitepaper

Power Digital Marketing

JUNE 4, 2025

Sometimes, you’re too close to your product to see its true potential. Skip the Hiring Headaches: Avoid recruiting costs, training time, and onboarding logistics. Whether you’re ready to start with a call or prefer to request a custom proposal, the first step is easy. Contact us to learn more!

Transform

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Despite a higher cost, she said, CMM pieces are worth an investment for customers. You know, the company’s other products before we get into talking about mail?

Direct Mail

Duct Tape Marketing

JULY 30, 2025

Great Moments (with Timestamps) 00:54 – Doubling Revenue with Hidden Profits Stacey shares how a client reactivated past customers and tweaked pricing for dramatic growth. 08:46 – The “Come on Back” Strategy How one client had their best month ever by reactivating former customers—even in December. John Jantsch (06:51.02) Yeah.

Price

Neil Patel

JUNE 2, 2025

This type of sponsor might host an interactive workshop, demo a product, or provide a gamified experience that goes beyond a typical sponsorship. Consider brands with similar audiences or values: Research brands who go after the same audience as you or businesses with complementary products or services.

Food

Exposure Ninja

JUNE 23, 2025

AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Tools like Semrush’s AI Toolkit * are aggregating customer sentiment from across the web, providing actionable recommendations that influence company direction — not just content strategy.

SEO

Unbounce

JANUARY 31, 2025

TABLE OF CONTENTS SHARE Andrew Dod Andrew Dod is a Chief Marketing Officer with 35 years experience in marketing, strategy, and communications, during which he launched over four dozen technology companies and hundreds of products. With Unbounces custom campaign reports created by a team of experts, you can showcase your impact effectively.

Logistics

Vertical Response

JULY 14, 2025

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Successful event planning requires careful attention to detail, including setting realistic goals, budgeting, and logistics.

Non-Profit

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. Customize and Personalize In my opinion, customization and personalization are the way to go if you want to make a sale or keep a customer. This can help!)

eCommerce

Businesses Grow

JULY 2, 2025

With AI, inspiration in the morning can turn into production by the afternoon. Matthew—who’s also an artist—envisions exhibitions where artists create entire galleries in a day, reimagining the scale and pace of creative production. Brevo gives you the tools to attract, engage, and nurture customer relationships.

Transform